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  • Insuring Millennials: From Transactional to Relational Engagement

    Posted by Yotam Benami on August 3 , 2016

    Long gone are the days of Lloyd’s Coffee House, where the risk was assessed and coverage granted based on the best available information, carried indirectly from the high seas. In those days, all available information was conveyed in a matter of minutes over a mug of rum. Relationships were built and maintained through face-to-face interactions and […]

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  • Big Data: The Last Mile

    Posted by Yotam Benami on July 21 , 2016

    It’s no secret that the amount of data available to us today is growing exponentially. Much has been written about the rapid growth of Big Data and the progress being made in artificial intelligence. Analytical research is enabling us to extract even more meaningful insights from this data. However, in order to truly exploit the […]

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  • Personalized Video Marketing Wins Again!

    Posted by Adam Titcher on July 11 , 2016

    Video Marketing Announcement: Barclays in collaboration with RAPP has won two awards at the 2016 Brand Republic Digital Awards. The personalized video marketing campaign was powered by Idomoo’s Video Cloud. The video campaign focused on innovative onboarding for new customers. The personalized video marketing campaign was declared the overall winner in the Email Strategy Category. The […]

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  • The Experts Guide: Making a Video Ad Stick with Less Than $1000

    Posted by Adam Titcher on June 14 , 2016

    There is no inexpensive solution when making a video advertisement. It can cost you as much as $5 million (that is at the Super Bowl) or even thousands of dollars considering that 100,000 PPC pop-ups on YouTube can cost $.05, and will cost you minimally $5000. Have you ever thought to make a video ad […]

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  • Video Ad Captioning for Dummies

    Posted by Adam Titcher on May 3 , 2016

    It was less than 100 years ago when Talkies put an end to the era of Silent films. Since then movies, television, and video advertisements have shared stories, persuaded us to buy products, and brought news from around the world through imagery and sound. Video advertising is dominating our lives with the help of global […]

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  • Ultimate Guide: How To Personalize Marketing For Millennials

    Posted by Adam Titcher on April 21 , 2016

    Hacking The Millennial Mind The 2016 consumer is evolving by the minute, and the mindshare of the consumer is becoming an intriguing challenge to capture. Advertisers are shifting gears to find the best mode of communication and are aggressively using new media as their main advertising channel. The Millennial Generation (ages 18-34) has become the central […]

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  • The Ideal Video Length When Marketing Content

    Posted by Adam Titcher on April 12 , 2016

    Find out the ideal video length for your advertising efforts This year YouTube looks to make more than $2 billion in video advertising revenue. Agencies are shifting their video marketing approach, focusing $10 billion of total expenditures on digital advertisements. Video length ranges between 15 to 30 seconds but oddly, 80% of internet viewers are […]

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  • PR Newswire – Idomoo and NABShow Collaborate on Personalized Video Invitation for Conference in Las Vegas

    Posted by Adam Titcher on March 8 , 2016

    Using Personalized Video NABShow Looks to Increase Registration for Upcoming Show in April Christopher’s Video is a personalized video specifically catered to his professional preferences and interests that he can experience by attending the upcoming show.   NEW YORK, March 8, 2016 /PRNewswire/ — NAB Show’s Post|Production World (P|PW) has selected Idomoo, the world’s leading provider of Personalized Video […]

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  • Share the Gift of Love with a Valentine’s Day Personalized Video on Facebook

    Posted by Adam Titcher on February 14 , 2016

    Once a year there’s this special day, reminding us to cherish the special moments we share with the ones we love. This is Valentine’s Day and we can surprise him or her with something unique, like a box of chocolates, a bouquet of flowers, or a candlelit dinner. On top of all this you can now send […]

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  • Building Your Own Personalized Video Campaign Part 3: From Animation to an Automated Personalized Video Machine

    Posted by Adi Janowitz on January 21 , 2016

    It takes a village to create an effective video campaign. From creative thinkers who turn marketing research into fresh ideas, to wordsmiths who carefully craft scripts, detail-oriented project managers who keep everyone else on schedule to tech wizzes who perfect sound and visuals in post-production – making a video that works is truly a team […]

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  • Why Utilities Must Enhance Customer Engagement

    Posted by Danny Kalish on January 5 , 2016

    Everyone knows that the electric utility market is going through a paradigm shift, but how many have really thought about how this should change the way utilities interact with their customers? People typically focus on technology as the key driver for a paradigm shift, however, it is the change in the consumer behavior that makes […]

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  • 7 Predictions for 2016 – Forecasts for Marketing Teams

    Posted by Adam Titcher on December 28 , 2015

    Now that the sparklers and fireworks of New Years have all gone out, it’s time for another January tradition – the sparking of ideas. As people make resolutions and companies set goals, I decided to create a (digital) paper list of predictions for 2016. Hopefully these predictions will help your business as you plan for […]

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  • Building Your Own Personalized Video Campaign Part 2: Production and Animation

    Posted by Ron Ganbar on December 30 , 2015

    In Part 1 of this series, we outlined the discovery and creative processes guiding you to set goals for your personalized video campaign, establish a message, and create a concept for all the essential elements of dynamic video: narration, scenes, audio, and visuals. In this post/article, we’ll delve into the more technical aspects of producing […]

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  • Building Your Personalized Video Campaign Part 1: The Discovery and Creative Process

    Posted by Ron Ganbar on December 21 , 2015

    From working with companies across fields and industries, we’ve discovered something interesting: Marketing departments tend to have a lot of anxiety when it comes to creating video. The first steps of a personalized video campaign, though, are the same as in any other marketing initiative: establishing objectives, researching the market, and brainstorming fresh new ways […]

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  • Idomoo Featured in Webbmedia Group’s 2016 Trend Report

    Posted by Adam Titcher on December 17 , 2015

    At the end of each year, Webbmedia Group applies their forecasting model to surface the most important emerging trends in digital media and technology for the year ahead. Now they’ve published their annual Trend Report, that features 81 notable trends and more than 100 companies and people to watch in 2016. In this Report, we […]

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  • Participation in the Adobe Video World Event

    Posted by Shir Epelbaum on December 10 , 2015

    Recently San Jose, CA hosted Adobe Video World – a conference designed to bring together two sections of the video post-production community – specifically those involving Premier Pro World and After Effects World. Idomoo had the privilege of attending the entire thing. For anyone who wasn’t able to attend, the (annual) conference is an opportunity […]

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  • Creating Your Own Personalized Video Campaign

    Posted by Adam Titcher on December 2 , 2015

    Across the board, video has become an essential marketing campaign component. In fact, research shows that about 50% of companies are currently using video in their marketing campaigns, and by 2017, video is expected to make up almost 70% of online consumer traffic. But there’s no denying it: Some companies are doing it better than […]

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  • Boosting Email Engagement Results Through Compelling Video Creative

    Posted by Adam Titcher on November 24 , 2015

    There are more avenues for marketing content today than there have ever been before. Many marketers have embraced these new avenues and have come up with clever ways to send their brands’ messages out into the world. The “tried and true” avenues, like email, however; remain predominantly bland. In this post, we’re going to talk […]

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  • Creativity in Email Marketing

    Posted by Adam Titcher on November 17 , 2015

    If companies strive to reach a customer on his level from his unique perspective, they have a better chance of breaking through the noise of ubiquitous advertising through a personalized marketing approach that fits his/her financial status, lifestyle and retirement needs. BBVA, one of Spain’s leading financial services provider, used a personalized video campaign to […]

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  • 5 Video Marketing Myths – True or False?

    Posted by Michael Elias on November 2 , 2015

    Here’s a short true/false quiz about the use of personalized videos in marketing. Can you identify which of these statements are false and which of them are true? 1. “Video is a great marketing tool” 2. “Video production is time consuming and expensive” 3. “Personalized video is really complex and expensive” 4. “Video is not personalized […]

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  • How to Select the Right Case for Personalized Video

    Posted by Danny Kalish on October 29 , 2015

    Including a personalized video in an email can increase your open rate by about 50%! It stands to reason, but only if you do it right. While personalization can be a powerful strategy, it only works when it is done correctly and when it is in your company’s best interest to do so. Here are […]

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  • The 4 BEST Types of KPIs for Measuring the Success of a Personalized Video Project

    Posted by Danny Kalish on October 21 , 2015

    As a marketer, chances are you’re constantly struggling to pinpoint your messaging, cut-down texts, and choose the perfect call-to-action (CTA) for every campaign. However, what you aren’t realizing is that when your entire marketing campaign relies solely on textual communication, you’re very limited. Essentially, all you have to work with is a short message that […]

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  • More Meaningful Measurements for Inbound Marketing Success

    Posted by Adam Titcher on September 10 , 2015

    Dollar for dollar, inbound or content marketing generates three times as many leads as those generated by traditional marketing techniques. For most inbound marketers, clicks and conversions are the most relevant markers of marketing success, but the big picture is more complicated than a simple click.   Here are some insights into importance of creating […]

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  • Check Out The Brands Who Are Nailing Personalized Video

    Posted by Adam Titcher on September 7 , 2015

    In the golden age of video advertising, marketers everywhere are veering away from static ads and are adopting video as a medium of choice. Personalized video takes this marketing trend one step further by offering marketers the ability to customize their campaigns.The key to properly utilizing personalized video is to offer consumers something they want, […]

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  • 5 Practices to Getting You Started with Data Driven Marketing Campaigns

    Posted by Adam Titcher on August 30 , 2015

    As you know, if you want to turn prospects into customers and customers into lifetime loyalists, you’re going to have to target your markets and personalize your messages. We’ve even talked about it before, right here in this blog! Here’s the truth: marketing today requires data. In fact, data driven marketers are more than six […]

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  • Creating Personalized Experiences to Boost Customer Engagement in the Insurance Industry

    Posted by Adam Titcher on August 6 , 2015

    As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers. To win loyalty in this competitive industry, insurance companies must find ways to: 1. Communicate directly with customers as opposed to through agents 2. Communicate directly with customers as opposed to through agents […]

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  • Building a Profound Customer Experience for Telecom Companies

    Posted by Adam Titcher on July 30 , 2015

    Today’s telcom subscribers base their decisions to stay with a current service provider on one thing – their experience. In an industry where churn is a major issue and multiple vendors appear to deliver similar solutions, telecom companies must be able to differentiate their business and engage emotionally with their customers if they hope to […]

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  • Communicating with residents in the City of the Future

    Posted by Yotam Benami on July 28 , 2015

    The reciprocity between the mayor and residents has not changed for decades and was traditionally based on the mayor’s obligation to provide satisfying municipal services to her residents, while they, in turn, were expected to pay municipal taxes and express their appreciation or disappointment from services rendered during election periods. Fifty-six of the country’s 100 […]

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  • Targeted Marketing: Stay Connected with Your “Always-on” Consumers

    Posted by Adam Titcher on July 23 , 2015

    Advances in beacon and IoT technology are helping personalized marketing campaigns take a giant step forward – making them smarter and more effective. And, they are becoming more accessible to marketers across all industries, helping them reach an increasingly savvy group of consumers. Targeting the “Always-on” Consumer Today’s customers are always connected – a trend […]

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  • Growth Hacking through Personalized Videos

    Posted by Adam Titcher on July 8 , 2015

    Growth Hacking Snapshot It’s become the holy grail of startups the world over. Yes, we’re talking about growth hacking. The well in-demand strategy is changing the startup landscape as we know it. From Silicon Valley to China, prominent thought leaders and CMOs are adopting actionable growth tactics to gain competitive advantage for their business. With […]

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  • Video Advertising News – Idomoo Launches the Dynamic Storybuilding Suite Independently

    Posted by Adam Titcher on July 6 , 2015

    Idomoo, a leading global provider of personalized video, unveiled its latest innovation yet, the Dynamic Storybuilding Suite. The new solution is part of its Personalized Video (PV) Cloud Platform, which allows agencies and marketing teams to access Idomoo’s technology and create their own personalized video. The new offering encompasses the whole process of creating personalized […]

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  • PR Newswire – Idomoo Allows for Independent, Automated Personalized Video Creation

    Posted by Adam Titcher on July 2 , 2015

    Idomoo Allows for Independent, Automated Personalized Video Creation with the Launch of its Dynamic Storybuilding Suite Idomoo also introduces Idomoo Academy, helping customers better leverage the new technology The Dynamic Storybuilding Suite gives you all the tools you need to build a killer personalized video campaign by automating and streamlining the personalized video creation process. […]

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  • CMSWire – Idomoo Gets Personal with Video Platform

    Posted by Adam Titcher on July 2 , 2015

    “Watch this. And this.” How often have you heard those words in the enterprise? Video is a popular channel, Forrester researchers report, for both internal communication with employees and external communication with customers and partners. Gartner predicts large companies will stream an average of 16 hours per worker per month by 2016. Idomoo banks all of its technology […]

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  • Venture Beat – Idomoo launches Storybuilder so every agency can create Minority Report-like videos

    Posted by Adam Titcher on July 2 , 2015

    Video engages users like few other formats, but it has one main drawback. Outside of video games and a few exceptions, it’s usually presented as a fixed playback that is the same every time it plays. Personalized video provider Idomoo hopes to change that with today’s release of its Dynamic Storybuilder Suite. If successful, the new […]

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  • Idomoo Storybuilding Suite: Introducing a new world of digital communication

    Posted by Yaron Kalish on July 1 , 2015

    Empowering businesses of any size to build personalized video I’m excited to announce Idomoo has opened its technology with a new service – The Idomoo Dynamic Storybuilding Suite makes it possible for businesses of all sizes to create profound digital communication campaigns on their own. Today also marks the official launch of our next generation platform […]

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  • Consumer Goods are Going Digital via Personalized Videos

    Posted by Michael Elias on June 15 , 2015

    Can a network that consists of tens of billions of connected devices – which try to engage with billions of consumers – ever be personalized? Here at Idomoo, where we create personalized videos, our team was determined to learn the answer. As part of our quest, we partnered with leading brands (Cadbury and Johnny Walker), […]

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  • 4 Ways Marketers Can Connect Effectively with Millennials

    Posted by Danny Kalish on June 3 , 2015

    They’re plugged in and have plenty of choices. How do you reach them? Personalize. If there is one thing that can be said about the state of marketing in the Millennial age, it’s that it has become more challenging than ever. At any given time, up to 20 percent of a company’s loyal customers may […]

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  • The Evolution of Visual Communication: From TV to PV – Personalized Video

    Posted by Danny Kalish on June 4 , 2015

    200 Million Years of Visual Communication Over the past 200 million years most of the information humans received has been visual. We’re very familiar and good at visual communication. Within 30 seconds for example, I can usually identify whether I’m in a fight-or-flight situation. How? By the people in it – their body language and facial […]

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  • Lassu – Top 10 New Solutions at Loyalty Expo Orlando

    Posted by Adam Titcher on May 5 , 2015

    Loyalty Expo took place last week on April 27-29 at Loews Royal Pacific at Universal Orlando, Florida. This was the eighth year of the expo. As it turned out, I was the only person there from Asia, which is understandable. Total travel time is 24 hours there and 26 hours back, plus 3 days at the […]

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  • 7 Reasons to Enter the China Online Video Market

    Posted by Michael Elias on May 25 , 2015

    Personalized Video in China – do 1.4 billion people want to hit the play button? China presents a fascinating opportunity and challenge for international growth stage startups that want to penetrate a market with 1.4 billion people. From a pure economic perspective the answer is crystal clear based on Apple’s Q1 blow out earnings announcement […]

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  • Disruptive Views – 5 companies that deliver content personalisation today

    Posted by Adam Titcher on May 18 , 2015

    Content personalisation and marketing personalisation are real buzz phrases right now with a large influx of interest in this area, but out of all the players, which companies out there are really rocking it? We’ve collated five products that we think B2B marketers should take a look at. We’ve included a range of applications specifically […]

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  • Insurance Innovation Reporter – Why Insurance Companies Must Hop on the Digital Bandwagon

    Posted by Adam Titcher on May 18 , 2015

    Contemporary society is digitally fueled, and insurers need to get on the digital bandwagon to improve their business by enhancing customer experience to improve engagement and loyalty. The insurance industry is in the throes of a major overhaul. Results of a 2014 survey by Morgan Stanley and the Boston Consulting Group explain that this is a consequence of two factors: the […]

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  • 4 Ways to Leverage CRM Data for Marketing Personalization

    Posted by Adam Titcher on May 14 , 2015

    The democratization of big data means today’s marketers more equipped with a wealth of information about their customers’ personal lives, history and buying habits. But it also means they’re more pressured to leverage CRM to gain a competitive edge. Thanks to the Internet of Things and personalization technologies capturing customer data with minimal interaction is […]

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  • Ragan’s PR Daily Best Marketing Video Award

    Posted by Adam Titcher on May 10 , 2015

    Best Marketing Video We’re happy to announce Idomoo’s personalized video campaigns have scored once again! This time, our awesome partner and one of the biggest utility companies in the US, PPL Electric Utilites scooped Ragan’s PR Daily 2014 Best Marketing Video Award.  Ragan’s PR hailed PPL’s campaign as “an exciting and innovative marriage of video, data, and technology.” About […]

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  • Video Marketing Clarifies Bill Communication

    Posted by Adam Titcher on April 30 , 2015

    Bills, Bills, Bills! One Big Headache! It doesn’t matter how appealing your service is, your customers dread it when the bill or statement you deliver pop ups in their inbox/online account every month or quarter. When they’re reminded of how much they’re charged for their consumption – it’s a financial nuisance. They’re marked for their […]

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  • Earning Customer Loyalty Starts with Personal Marketing

    Posted by Adam Titcher on April 16 , 2015

    Developing brand loyalty isn’t an option but a must. Customer loyalty has got everyone talking. The recent flood of marketing articles, blog posts, white papers, eBooks and guides has put customer loyalty right in the spotlight, demanding constant attention. Companies need to pull the hat out of the bag and start piecing together the customer loyalty […]

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  • Idomoo Selects OpenGL Technology

    Posted by Michael Ivanov on April 7 , 2015

    Idomoo sees performance gains of over 400% & x20 faster in average with GPU technology Idomoo, the award-winning personalized video platform uses gpu rendering technology to speed up its graphic creation and deliver top quality video content to the end user. Serving a wide range of use cases to leading industry verticals across the globe – […]

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  • 6 Key Elements to Consider When Choosing a Personalized Video Platform

    Posted by Danny Kalish on April 5 , 2015

    So you’ve decided to go PV (Personalized Video) and use Personalized Videos to improve your communication with your customers. But where do you start? How do you know which PV platform is best for you? What factors do you need to take into account when selecting a PV platform? We’ve simplified the decision making process for […]

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  • Outstanding Customer Experience for Insurance Companies – Part 2

    Posted by Adam Titcher on March 30 , 2015

    Last week, in Outstanding Customer Experience for Insurance Companies – Part 1 we covered some of the customer experience trends and market disruptions in the insurance industry. In this part we reveal the secret sauce for customer success and how to overcome the challenges that keep insurance CMOs awake at night. Acquisition – fast online quotes for i­­­nsurance […]

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  • Idomoo has developed a video template for Insurance companies

    Posted by Adam Titcher on March 26 , 2015

    ORLANDO, Florida, March 25, 2015 /PRNewswire/ — LOMA Customer Service Conference — Idomoo, the world’s leading developer of Personalized Video platforms, today announced that it partnered with BBVA, a leading Spanish financial services provider, to deliver BBVA’s digital clients with Personalized Videos that help explain pension funds and encourage investment. The “Future Self” Campaign, created and produced by digital content […]

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  • Idomoo & Entropy Selected by BBVA to Enhance Customer Engagement for Digital Clients

    Posted by Adam Titcher on March 26 , 2015

    Use of Personalized Videos in Pension Campaign Drove Growth in Contributions ORLANDO, Florida, March 25, 2015 /PRNewswire/ — LOMA Customer Service Conference — Idomoo, the world’s leading developer of Personalized Video platforms, today announced that it partnered with BBVA, a leading Spanish financial services provider, to deliver BBVA’s digital clients with Personalized Videos that help explain pension funds and […]

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  • BT Launches New Service That Lets Companies Direct And Produce Personalized Video Messages

    Posted by Adam Titcher on January 13 , 2015

    Cloud based service delivers a new differentiating capability to organizations that put their customers first IRVING, Texas, Jan. 13, 2015 /PRNewswire/ — BT today announced it is incorporating personalized video capabilities into its Cloud Contact portfolio of services, using industry leading technology from Idomoo. This will enable businesses to send short, individually tailored, high-quality videos to millions […]

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  • Outstanding Customer Experience for Insurance Companies – Part 1

    Posted by Adam Titcher on March 23 , 2015

    Threats and Trends Insurance Companies Need To Be Aware Of Competition, attrition and everything in-between Insurers worldwide are faced with mounting challenges threatening to destabilize their world. The boom of big data, continual financial flux and the rapid rise of competition for customers play a detrimental role in defining the future of the insurance industry. […]

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  • Idomoo Personalized Video Technology Makes Customer Onboarding Easy for Deutsche Telekom

    Posted by Adam Titcher on March 8 , 2015

    Deutsche Telekom has selected Idomoo, a personalized video platform provider, to create thousands of personalized videos for smooth onboarding of its new customers in Hungary.  According to Idomoo, it was tasked with creating personalized videos, addressing thousands of new Deutsche Telekom customers in the country by their names, and explaining their first bill in an effort […]

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  • Idomoo and Deutsche Telekom Team for Personalised Video Platform

    Posted by Adam Titcher on March 5 , 2015

    Customer personalisation firm Idomoo has expanded its partnership with Deutsche Telekom to implement its Personalised Video Platform for the company and bring unique video content to customers. Idomoo was tasked with creating personalised videos for thousands of new Deutsche Telekom customers in Hungary, addressing them by name and explaining their first bill in an effort to engage and connect […]

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  • Can data-driven video fix the content relevance problem? Idomoo says yes

    Posted by Adam Titcher on March 5 , 2015

    Diginomica opens its series of articles on #MWC15 with a feature about Idomoo and how its data-driven videos address the “relevance crisis.” When it comes to the content relevance problem, Kalish (Idomoo’s founder and CTO) didn’t mince words: “We only want relevant information; this is really a crisis. I only want information that matters to me. Why […]

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  • The Benefits of a Secure Personalized Video Vendor

    Posted by Assaf Fogel on March 3 , 2015

    Idomoo: The Secure Personalized Video Platform In today’s massive data-driven technology and Cloud-based world, protecting business information should be a top priority at the core of a company’s values and business operations. When it comes to a personalized video platform, where video and customized data go hand in hand, then building a culture of security […]

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  • Idomoo Expands Partnership With Deutsche Telekom to Provide Personalized Videos for Improved Customer Experience

    Posted by Adam Titcher on March 2 , 2015

    BARCELONA, March 2, 2015 /PRNewswire/ — Idomoo,  the world’s leading developer of Personalized Video platforms, today announced that Deutsche Telekom selected the Company’s next generation Personalized Video Platform to create thousands of personalized videos for customers, resulting in significantly improved customer engagement rates. Idomoo will be presenting onstage with Deutsche Telekom at Mobile World Congress on modernized […]

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  • Going Viral – The Elements of Viral Video and How to Get Them to Work for You

    Posted by Adam Titcher on February 18 , 2015

    In the world of marketing and especially in the social media marketing world, we hear it all the time. “Make my campaign go viral!” What exactly is a viral campaign and what are the elements of such a campaign? What is Viral Marketing? “Science of Timing” and marketing expert Dan Zarrella explains his definition of […]

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  • Mobile Technology at the Heart of Barcelona: Come Meet Idomoo at the 2015 Mobile World Congress (#MWC15)

    Posted by Adam Titcher on February 12 , 2015

    For companies taking an active role in today’s worldwide “mobile communications revolution”, the Mobile World Congress (MWC) is the biggest event of the season and some might say, the entire year. Idomoo is getting ready for show time! Telecommunication companies, in particular, have reached a phase where transformation and an investment in customer experience is […]

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  • Create Your Love Story Movie

    Posted by Adam Titcher on February 11 , 2015

    Love it or hate it, Valentine’s Day is here again and millions of people around the world will display their true love and affection to that special someone on February 14. In the US alone, it’s estimated that $18.9 billion will be spent on gifts with…” $1.5 billion on the gift that keeps on giving: […]

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  • From Personal to Impersonal: How Customer Loyalty Has Changed Over Time

    Posted by Adam Titcher on January 29 , 2015

    Today, customers can be loyal to your brand without ever having even walked into a store or having talked to anyone within your business. How is this even possible? Why should they be loyal to your brand? What’s causing them to walk away from one business in favor of another? What are you doing to […]

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  • Extend Customer Engagement Every Step of the Customer Life-Cycle

    Posted by Danny Kalish on January 28 , 2015

    How do you bridge the gap between CRM and successful long-term customer engagement?  Bridging the gap between existing CRM systems and successful long-term customer engagement requires a paradigm shift in the way companies strategically communicate with their customers. What is required is a last-mile delivery mechanism, like personalized video, to help project a perception that […]

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  • CES 2015: Key Takeaways on Digital Trends

    Posted by Michael Elias on January 20 , 2015

    CES is not just about electronics anymore; it’s about all things digital related. The presence of Fortune 500 companies across the board made this year’s event bigger and better than ever. From consumer goods, healthcare, retail and eCommerce, to telecom and digital advertising, everyone in the industry was there. The prominence of internet providers coming […]

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  • Personalized Social Video Campaigns: Overcoming CRM Data Boundaries

    Posted by Adam Titcher on January 20 , 2015

    Recently, one of the world’s most famous brands made their connection with their customers more personal. Coca-Cola’s campaign, known as “Project Connect” was a creative attempt to strengthen the brand’s bond with Australian young adults and inspired shared moments of happiness in both the “real world” and the “virtual world”. The campaign was the first […]

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  • Idomoo Introduces Dynamic Video Ads for Ecommerce

    Posted by Adam Titcher on December 1 , 2014

    300% increase in CTR over traditional video advertising and 600% over Display advertising. 200% ROI increase compared to standard store conversion. Today Idomoo announces Idomoo Dynamic Video Ads. The cloud-based video automation features real-time customized videos for the masses. Idomoo Dynamic Video Ads offers brands and sellers a breakthrough video advertising platform. Leveraging Idomoo’s proprietary IP that combines video […]

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  • Emotional Marketing for Outstanding Campaign Results

    Posted by Adam Titcher on January 12 , 2015

    Recently, this article by Jeff Fleischman really grabbed my attention with the provocative title, “How to Stand Out when Everybody Claims to be Unique”. We live in a world where everything has turned into a commodity: goods, products and even services. Competition can’t really keep up with product differentiation so at the end of the day, […]

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  • Personalised Video from CMO.com

    Posted by Adam Titcher on January 1 , 2015

    Video has become an increasingly popular–and effective–way for marketers to engage with consumers. Separately, but simultaneously, the need and ability to personalise marketing efforts has also emerged as a huge priority. Now put the two together, and the power of personalised video seems like a sure bet. Brands are catching on. For example, last month […]

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  • Mondelēz Sweetens Marketing Campaigns With Idomoo Personalized Video

    Posted by Adam Titcher on January 1 , 2015

    The media universe is becoming more complex, and advertisers are striving to capture mind share and raise brand awareness. But as the media universe grows more fragmented, it is becoming more difficult for brands to remain top of mind and capture long-term loyalty. This is a common challenge that Mondelēz International faces in engaging consumers on a […]

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  • Dynamic Video Ads Changing the Game at CES 2015

    Posted by Adam Titcher on December 18 , 2014

    Idomoo is about to announce a new category under the umbrella of Idomoo Video Cloud. Stay tuned for our news at CES 2015, this January in Las Vegas. Our research demonstrates that video is the medium that will be used most often moving forward both for direct content marketing campaigns and online advertising. By 2018 […]

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  • Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

    Posted by Adam Titcher on December 3 , 2014

    NEW YORK, Dec. 2, 2014 /PRNewswire/ — Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs.  “In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, allowing them to stand out, penetrate, […]

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  • Idomoo Introduces Personalized Video Engagement Platform to Accelerate Brand-Consumer Connection

    Posted by Adam Titcher on December 3 , 2014

    Gives Customers Highly Relevant, Meaningful and Emotional Experiences NEW YORK, Dec. 2, 2014 /PRNewswire/ — Idomoo announced today the availability of its next generation Personalized Video Engagement Platform for customer success, marketing and loyalty programs. “In a world of digital communication overload, where customers are tuning out marketing messages, our mission is to help brands excel at customer engagement, […]

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  • Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

    Posted by Adam Titcher on November 30 , 2014

    Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on the customer’s own social data, i.e. his/her Facebook profile, so campaigns are more personal, engaging and emotional. For retail companies with limited customer communication channels and no CRM data, it is a powerful customer engagement route to […]

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  • Mondelez International Leverages Idomoo Personalized Video to Delight Cadbury Chocolate Consumers across the Globe

    Posted by Adam Titcher on November 30 , 2014

    Unique, Memorable Facebook Campaign Generates Social Engagement and Brand Affinity, Delivering 65% Click-through and 33.6% Conversion NEW YORK, Nov. 12, 2014, Emotional connection is the focus of Cadbury Chocolate’s multichannel campaigns based on Idomoo Personalized Video. Idomoo Social expands the mix of customer engagement paths by allowing brands to build personalized video campaigns based on […]

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  • Exceeding ROI Dreams with Personalized Video

    Posted by Yaron Kalish on November 30 , 2014

    As CEO of Idomoo, when I speak with our customers — typically marketing and customer success teams — what’s keeping them awake at night is how to get the ear of their customers. It is difficult today to build a close 1:1 relationship with customers. The growing number of bank branches that are closing and […]

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  • Drum Roll Please… Idomoo, Barclays and Rapp Win the Drum Award

    Posted by Adam Titcher on November 1 , 2014

    Barclays, the seventh largest bank in the world, was awarded a Drum Award for its Personal Lending Video campaign aimed at increasing mail open rates and awareness around borrowing from the bank. Designed by the firm Rapp and based on Idomoo video personalization technology, the film provides the customer with information tailored to them, such […]

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  • Zurich Wins an ICEA Innovation in Insurance Award

    Posted by Adam Titcher on July 1 , 2014

    Our customer Zurich Insurance has won an ICEA Innovation in Insurance Award for personalized video in the award category of distribution, service or process. The judges were looking for a project that made client communication, clearer, simpler and more comprehensible through the use of innovative technologies. Esteban Tejera the ICEA president said that this year […]

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  • When Idomoo Met Scoble

    Posted by Adam Titcher on June 30 , 2014

    Recently Idomoo’s CTO and co-founder, Danny Kalish had the opportunity to sit down with the infamous Robert Scoble and talk about Personalized Video. The result was a genuinely informative summary from Idomoo’s PV visionary.

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  • Another Win for Idomoo: The GTB Innovation Awards 2014

    Posted by Adam Titcher on May 15 , 2014

    We here at Idomoo are ecstatic to share that we have received the Best Consumer Innovation at the Global Telecoms Business Innovation Awards that were hosted at the Park Lane Hotel in London. We received the award with our friends at TIM Brasil, for the “Live this experience” personalized video campaign that was created for […]

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  • Idomoo Honored with French Award For Innovation

    Posted by Adam Titcher on April 14 , 2014

    We’re excited to share the news that Idomoo has won the France – Israel award for Innovation from the France Chamber of Commerce and Industry (CCIIF). Our team was pleased to attend the awards ceremony at the organization’s annual dinner in Paris, which was attended by France’s Foreign Minister and former PM Mr. Laurent Fabius. […]

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  • The Psychology of Retirement Saving

    Posted by Adam Titcher on March 18 , 2014

    If it would surprise you to learn that the choice between eating a banana or chocolate in a lab experiment has helped to redefine the way Americans save, then you’re behind on the latest thinking in “behavioral finance”—the study of how human psychology impacts investing and markets… To read the rest of this article by […]

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  • How to Move People by Telling their Stories

    Posted by Adam Titcher on February 21 , 2014

    Conveying information in the form of a narrative helps us focus, recognize what is important, connect events, anticipate, and learn. Once upon a time, I was staring at a picture of a cave painting. It was a group of figures around a fire. I can’t say exactly what they were doing, but it could easily […]

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  • Personalised Shopping Takes a Step Forward as Retailers Appoint Key Staff

    Posted by Adam Titcher on February 12 , 2014

    You can tell a lot about what’s about to happen in a particular sector by the people it employs. Towards the end of last year, Shop Direct, owner of Littlewoods and Very, recruited Dene Jones as its first ever customer director. His remit? To develop the world’s best personalised website. The appointment of the former […]

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  • Personalized Video Is Changing the Way We Communicate

    Posted by Adam Titcher on August 20 , 2013

    The legend goes that when the people gathered to view the exhibit of Auguste and Louis Lumière, they were so afraid of the moving image of a train barreling towards them that they ran from the darkened tent in fear. So it is at the birth of a new medium, and while we doubt that […]

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  • The 20 Hottest Startups in Israel

    Posted by Adam Titcher on September 12 , 2013

    Idomoo was featured in this Mashable list of the 20 hottest start in Israel.

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  • Idomoo wins big at Ad:tech in New York

    Posted by Admin on November 7 , 2012

    We won! This time we’ve won the “Target Video Challenge” at ad:tech New York. The Idomoo team beat four competitors to the award in the category of “Video and TV.” The award honors the best platforms and services that fully utilize the power of video through various media channels. Idomoo presented a personalized clip for […]

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  • Q&A with Idomoo co-founder and CEO Yaron Kalish

    Posted by Adam Titcher on July 26 , 2013

    The Hod HaSharon, Israel-based startup, which offers a solution that allows companies to create individualized video content for customers, closed a nearly $9 million Series A funding round in mid-June… To read the Q&A with Yaron Kalish, click here.

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  • Idomoo Closes $9 Million Funding Round for Its Personalized Video Service

    Posted by Adam Titcher on June 13 , 2013

    Idomoo, the innovative personalized video platform, announces today that it has closed a $9 million round of equity funding led by New York based Marker LLC. Idomoo provides a versatile and robust platform for the easy and rapid creation of personalized videos that help companies improve every customer communication. Idomoo’s Personalized Video as a Service […]

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  • Idomoo Closes $9M To Develop On-The-Fly Personalised Video Platform For Brands

    Posted by Adam Titcher on June 12 , 2013

    Idomoo has now closed a $9 million funding round led by New York based Marker LLC. The startup provides a platform to create – you guessed it – personalised videos… To read the rest of this article on Techcrunch, click here.

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  • Idomoo Picks up $9M to Tailor Marketing Videos to Specific Customers

    Posted by Adam Titcher on June 12 , 2013

    Idomoo creates personalized videos for businesses that want to communicate with their customers in an unusual, eye-catching way. This could be used for bills, loyalty points updates, custom offers or any other kind of customer communications… To read the rest of this article at Gigaom, click here.

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  • Personalized Video Platform Startup Idomoo Lands $9m in a Round Led by Marker

    Posted by Adam Titcher on June 12 , 2013

    Israeli startup Idomoo has raised $9 million in funding in a round led by New York-based investment firm Marker. The cash will be used to bolster its cloud-based software platform, which enables companies to create personalized videos and improve customer interactions… To read the rest of this article on TNW, click here.

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