Cracking the Code: HR Communications – Part 1
Using Personalized Video to guide employee experiences and improve company culture

Big Companies, Small Touches.

  • How do you build a “workplace culture” when there is no longer a singular, “workplace?”
  • How do you plan an employee engagement strategy when the “new normal” continuously changes every stage of the employee lifecycle?
  • How does a large organization keep communications feeling personal?
  • How do you maintain a sense of meaningful connection when challenged with distance & distractions now more than ever?
  • How do you ensure every individual employee feels appreciated, when you have thousands of employees to help feel validated and seen?
  • How do you communicate the uniquely tailored information each individual employee needs to know in a manner that is engaging and individually relevant – but, also scalable?


These are massive challenges requiring new ideas, new technologies and most difficult of all – letting go of the old ideas.

Luckily many leading companies have found a revolutionary answer:
Data-driven hyper-Personalized Videos.

What is Personalized Video?

Personalized Video combines the impact of video with the relevance of personalization, creating a unique method of digital communication. Idomoo Personalized Videos are uniquely tailored to each viewer.

Viewers don’t watch a video, they watch their video.

Their data, their scenes, their information. It’s a video made just for that one unique individual.

HR Use Cases

Personalized Videos create unique impactful experiences that help strengthen company culture,  demonstrate core-values, and reinforce a company’s culture across the employee lifecycle:

Potential Applicants

For most modern job-seekers, the application process has become painfully impersonal. Resumes are scanned by bots, form emails are automated, and all too often applicants are left feeling like faceless cattle.

Now, imagine a different world: Where a video showcases your company’s unique and engaging culture.

Next, let’s take that dream even a step further – it’s not a generic video. It’s a hyper-personalized video thanking that unique person for their time and their interest in joining your team!

How we treat applicants has long-lasting repercussions on an employer’s brand, which in turn impacts the EVP (Employer Value Proposition).

Personalized Videos can be used to establish positive perceptions of a company’s culture, instilling those feelings in an applicant even prior to becoming an official member of that culture.

This is where the journey begins but, in terms of revolutionizing the employee life cycle, we’re only just getting started.

Candidates

It’s a two-way street. Job-seekers are considering employers while employers are considering them.

So how do you keep potential talent engaged & excited about your company during what can often be a lengthy and tiring hiring process? How do you in fact turn a process into an experience? This is where the Personal Video comes in.

Personalized Videos keep the experience fun while ensuring candidates remain informed and engaged.

Your candidates want to know what to expect at every stage of the interview cycle, while also learning about the company and their potential new colleagues.

Personalized Videos tell candidates who to know and what to expect – as well as cultivating positive feelings about your company, providing an impact that is as personal as it is memorable.

New Employees

We’ve all been there, the all-too-often daunting first day . Starting at a new job can be a lot of things: Exciting, surprising, and all too often, scary.

Empower your new hires to feel informed, engaged, welcomed, and of course, highly motivated to instantly become effective contributing members of the team!

A Personalized Video answers all those burning new hire questions while building a sense of culture and fun!

  • Where do I go?
  • Who should I know?
  • What can I prepare?
  • What are the shared values?
  • And, what’s the company’s “vibe?”

Idomoo lets you easily personalize new hires’ unique videos with everything they need to know to ensure a smooth onboarding and set them up for rapid success.

Furthermore, their very own Personalized Video is something new hires can share with friends & loved ones. Allowing the important people in their life to get a sense of just how cool their new job truly is. All while building a meaningful shared experience and cultivating positive employer branding.

Continue to Part 2

Want to see what Idomoo’s Personalized Video as a Service Platform can do for you? Book a Free Demo

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Explore More Content

Related Articles

Dynamic Customer Engagement and How To Think Customer-First

Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s ability to keep up with customer expectations — but only 63% of consumers agree and say their customer experiences are amazing. So why is this? Many businesses rely on outdated, one-size-fits-all approaches that often lead to frustratingly irrelevant customer interactions. Traditional customer engagement technologies rely on automation, which can easily cause business processes to become generic and inflexible — whether in the context of outside events or the needs that vary from customer to customer. We saw this play out during the pandemic. The unprecedented change meant customers had questions that needed to be answered, fast: How will my insurance

Read More
5 Smart Ways Brands Are Using Video In Their Marketing

5 Smart Ways Brands Are Using Video in Their Marketing

It’s undeniable that video is an important tool for online marketing: It humanizes your brand, boosts engagement and brings customers closer to your brand message. A well-crafted video marketing strategy can also increase conversions and sales for ecommerce sites, helping them showcase their products and tell their brand stories. Because of how versatile it is, there are many benefits of video marketing. From product demos and behind-the-scenes content to how-to videos and customer testimonials, video offers countless possibilities for engaging your audience. Plus, it can save you a lot of time and money that you could then invest in other kinds of marketing. However, according to Wyzowl’s annual survey, 11% of brands have yet to actually tap into the huge potential of video. If you’re one of these brands, or you’re looking for more ways to improve your brand image with videos, we’re here to help. In this blog, we’ll

Read More
Person holding phone with a content personalization example of a video

What Is Personalized Content? 8 Places To Leverage It

When 80% of consumers are more likely to make a purchase if a brand offers personalized experiences, the importance of personalized marketing can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalized content is the key. We’ll share some personalization examples below to show you how this works in practice, but first, let’s set the foundation. What Is Personalized Content? Personalized content leverages customer data to deliver a brand experience that is unique to each consumer. A one-size-fits-all approach gets lost in the digital noise – 76% of consumers are frustrated when personalization is missing. This affects not just customer satisfaction but also conversion rates, as digital customers click away. Your customer wants to be treated like a unique individual (which they are), not a number. Personalized content incorporates data specific to the individual customer, such as their

Read More

Request a Demo

Leave your details below, and we’ll be in touch to show you what Personalized, Interactive and Enterprise AI Video can do for you.