Personalized Video content is quickly becoming a must-have for businesses. According to a consumer survey, video is the most memorable type of content from brands, and with nearly 73% of all consumers wanting more personalized communications, the demand for tailored video experiences is clear.
Fortunately, advancements in artificial intelligence (AI) are making Personalized Video creation easier and more efficient than ever. AI-driven tools can automate and optimize numerous aspects of the production process, saving time, reducing costs and elevating the impact of your video content.
Let’s take a closer look at how AI is transforming video creation, the advantages it brings and how you can leverage it for your own projects.
6 Ways To Use AI in Video Creation
From scripting and storyboarding to generating visuals and editing, AI tools streamline countless tasks, allowing you to scale video production up. Here are a few ways you can use AI to automate complex tasks.
1. Scriptwriting
AIs like ChatGPT or Google’s Gemini can be used to produce video scripts. A simple prompt is all it takes for these AI-powered tools to generate a script for all kinds of use cases, whether you need onboarding content, a sales video or a personalized demo. AI automation significantly speeds up the process, freeing up time for you to focus on other aspects of video production.
2. Storyboarding
Creating storyboards is another area where AI can help. Storyboards, which are visual representations of a script, can take a lot of time and effort to develop. Fortunately, there are now tools, such as Boords, that make it easy to create a detailed storyboard.
Once a script is finalized, you can submit it to the AI tool and have it generate the sketches or images that map out each scene. The effect? Your team can focus less on the nitty-gritty of storyboarding and more on refining your ideas, ensuring the visuals align with your goals and messaging.
3. AI-Generated Media
An essential part of Personalized Video is that it includes elements tailored just for each viewer — like images, video scenes, avatars or text that speaks directly to their specific scenario. Of course, to make that happen for every single person, you’d need to create hundreds, thousands or even millions of unique visuals. Luckily, AI takes on that challenge with ease.
Instead of spending hours crafting each element by hand, AI can automate the process. Whether it’s generating AI avatars, custom images of a user’s favorite products or personalized footage that reflects their customer journey, AI video generators can handle it. Plus, they do it in minutes, meaning you can easily scale up your Personalized Video efforts.
Just take a look at this congratulatory message to an employee, celebrating their promotion. With the help of AI, the video was generated quickly and included personal details such as the employee’s name, their position and tailored visuals like their headshot.
Pro tip: Check out our ultimate guide to Personalized Video for details on how to get it right.
4. Text-to-Speech Voiceovers
Powered by AI, text-to-speech (TTS) technology is a game-changer when it comes to voiceovers. With it, you can generate natural-sounding voiceovers from written text, eliminating the need for professional recording setups. The AI voices can even be produced in different languages and accents, making it easier to reach a global audience.
Can you tell this great radio announcer voice in the case study video below is TTS?
Pro tip: Another benefit of AI voiceovers? They speak more languages than your average (or above average) VO artist. Our Enterprise AI Video solution can accommodate over 50 languages — and over 100 if you include the various accents and dialects.
5. Video Editing
AI has also transformed video editing, with tools that automate complex tasks and create effects that would’ve been time-consuming or impossible manually.
Tools like Adobe Premiere Pro use AI to match colors across clips or enhance audio, ensuring a seamless look and sound. There are also AI editing features that suggest edits, trim videos based on scene changes and even match the rhythm of video cuts to a soundtrack, saving editors hours of work. In short, AI makes professional-level editing more accessible while also expanding our creative capabilities.
6. End-to-End Video Creation
Using a mix of AI tools can be a great way to simplify your video creation workflow. For instance, you could use one tool for writing scripts, another for storyboarding and so on.
If you’re looking for a one-stop solution, consider the only end-to-end AI video creation tool: our Enterprise AI Video solution. It covers everything from writing the script and creating media to distributing your video, whether that’s through landing pages, SMS or social media.
Simply drop in a prompt or share a document or webpage, and the creator will generate videos for you from start to finish. For example, the video below was created from our State of Video Technology report.
The Benefits of AI Personalized Videos
As we’ve seen, AI can contribute to a wide range of video creation tasks. Let’s take a look at some of the key benefits you get when you embrace this cutting-edge tech:
- Speed and efficiency: AI speeds up the whole process, letting you get video messages to your audience faster. What used to take ages — like animating or editing — can now be done in a fraction of the time. This means you can produce more content quickly and keep up with the demand for Personalized Videos.
- Cost savings: By automating many of the tasks that typically require pricey resources, AI helps cut down on production costs, allowing all businesses of all sizes to get in on the action without breaking the bank.
- Accessibility: AI is also bridging the skill gap. You don’t have to be a tech expert to make videos anymore. AI tools are designed to be user-friendly, so even if you’re not a pro, you can still produce high-quality content. This opens up video creation to everyone, not just the professionals.
- Scalable personalization: If you want to produce millions of Personalized Videos, manually customizing each video is next to impossible. Fortunately, AI makes it easy to create videos at scale. With AI, the process is much more automated, letting you deliver a unique and relevant video to a large audience quickly and efficiently.
With AI handling the heavy lifting, you get to put your focus where it counts — creating content that your audience loves and delivering messages that truly resonate with them as individuals. It’s a win-win: more engaging content with less hassle.
The Idomoo Difference
AI has changed the nature of video creation, making it faster, more efficient and incredibly accessible. Now that you can use it to automate key tasks like scriptwriting or editing, creating Personalized Video at scale is easier than ever. If you really want to harness the full power of AI for video marketing, though, our Next Generation Video Platform is a standout choice.
As the only end-to-end video creator, our Enterprise AI Video solution can generate complete, usable videos in minutes. Plus, we use retrieval-augmented generation (RAG) rather than external data sources, meaning the creator is trained on your content, producing videos that are always accurate and on brand.
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Purpose-built for personalization, our platform lets you seamlessly integrate customer or live data and create videos that aren’t just tailored to each viewer but also updated in real time.
And unlike most AI creators, we value the importance of data security. We’re compliant with SOC 2 Type 2, ISO 27001 and HIPAA standards, so you can be confident that your data — and your audience’s — is safe.
Whether you’re looking to engage customers on a deeper level, boost conversions or stand out among your competition, our platform makes it possible — effortlessly and at scale. Reach out today to learn more about what we can do for your brand.
