According to the latest data, 44% of marketers are using AI for content production. On the video side of things, most of that is still focused on video editing, but video creation is the next milestone for marketers to tackle. And with generative AI tools on the rise, marketers will have plenty of options when it comes to leveraging AI to level up their video content strategy.
Imagine typing a text prompt in AI tools to describe your vision for a video. Shortly after, you get a finished video, complete with professional-quality visuals, a voiceover, transitions, even a CTA at the end. That’s what AI video production makes possible.
With artificial intelligence, marketers can create engaging videos quickly and efficiently, without the need for expensive equipment or professional editing skills. Whether it’s video ads, social media videos, or explainer videos, AI-generated videos can be tailored to meet your specific needs and target audience.
The Challenge of Traditional Video Marketing
Video has become an essential tool for marketing products and services. According to Hubspot, 96% of consumers watch explainer videos to learn more about a product, while 89% report its influence in their purchasing decision.
Even if high-quality videos are effective, creating them can be a daunting task. It requires a blend of creativity, technical skills, time, and often, a substantial budget.
Traditional video production involves a series of complex steps: scripting, storyboarding, filming, video editing and post-production. Each of these stages demands specialized skills that can be time-consuming, even for seasoned experts. Hiring professionals or a video production team can quickly become expensive, making it challenging for smaller businesses or startups to compete with larger enterprises that have more resources.
In addition, the fast-paced digital world requires brands to produce fresh and engaging content regularly. Keeping audiences interested can send even the most efficient marketing teams to their limits.
How Video Production With AI Can Simplify Video Marketing
AI-generated videos have the potential to revolutionize content marketing by making it more accessible, efficient and cost-effective. Here’s how it can simplify the production and editing process.
1. Decrease Content Creation Costs
AI generated videos can dramatically cut the cost of content creation. Instead of relying on a video animator and editor (or a team of video pros), your AI can provide all the assets, including:
- Video scripts
- Video templates
- Stock footage
- Voiceovers
- Subtitles
- Transcription
Since AI algorithms can create specific videos based on prompts, it eliminates the need for expensive equipment, studio time and professional crews. Just input a text prompt — and voilà, you get an Interactive Video that doesn’t require complex editing tricks. If you’re not satisfied, it’s easy to edit the script, replace the footage, or even upload your own voiceover. Overall, you’ll be able to produce high-quality videos at a fraction of the cost.
2. Save Time
Thanks to these advancements in technology, companies that use AI videos can significantly reduce production time by 80%. It can generate multiple formats of a video tailored to specific customer segments to make it personalized and relevant with zero effort.
What once took days or weeks can now be accomplished in a matter of hours. As a result, marketers can respond quickly to trends, create timely content and post promotional material for a long period of time.
Take the video below as an example. It was made in less than 2 minutes, from script to final production, with AI.
3. Improve Analytics
Some AI video tools can measure the performance of every video which makes it easy to evaluate the success of your marketing campaigns.
It can monitor important metrics such as total views, engagement, click-through rate (CTR), average view duration and community growth. That way, you can improve the accuracy and depth of your insights to optimize your video marketing efforts more effectively.
How AI Can Help Generate Video Content
AI tools allow marketers to simplify the video production process.
Take ChatGPT, for example. Type a prompt to and you’ll get a series of video ideas with emotional impact, so you can quickly plan your next move.
For example, here’s what ChatGPT gives you when you ask for 5 video ideas for marketing a summer sale of electronic gadgets with a clear goal and viral hook.
Video Idea: “Ultimate Summer Tech Haul: Gadgets You Can’t Miss!”
- Goal: Drive traffic to the sale page
- Hook: “Discover the coolest gadgets at unbeatable prices — limited time only!”
Video Idea: “Top 5 Must-Have Gadgets for Your Summer Adventures”
- Goal: Highlight top-selling gadgets
- Hook: “Gear up for summer with these essential gadgets — get them before they’re gone!”
Video Idea: “Exclusive Summer Sale: High-Tech Gadgets at Low Prices”
- Goal: Promote exclusive deals and discounts
- Hook: “Unlock massive savings on the latest tech — hurry, deals ending soon!”
Video Idea: “Gadget Giveaways: Win Big in Our Summer Sale Extravaganza!”
- Goal: Increase engagement through a giveaway
- Hook: “Enter now to win free gadgets and enjoy huge discounts – don’t miss out!”
Video Idea: “Tech Up Your Summer: Best Gadgets for Fun in the Sun”
- Goal: Showcase how gadgets enhance summer experiences
- Hook: “Upgrade your summer experience with these top gadgets – sale ends soon!”
Of course, AI can do more than just text.
Need captivating images? Gone are the days you had to schedule numerous photoshoots or spend hours finding the perfect stock image. Tools like Stable Diffusion and Midjourney can generate high-quality still images for your digital marketing campaign.
The image above? It’s the 4 AI image options Midjourney created when we gave it the prompt “marketing video production AI.”
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And generative AI platforms like Veo and Sora? They help you produce video clips when there’s nothing that fits your brand vision in your stock video library. They make it easy to create professional video clips, even with no videographer on staff.
If you’re looking to get all these benefits without the hassle, AI video generators are the solution you need. Picture this: You open your video marketing tool and type a brief description of the video you need. Instantly, the AI gets to work. It drafts a script, selects the perfect visuals and even adds background music that matches the mood.
Here’s an example of an AI generated video for a cleaning business.
This is exactly how AI video generators are changing the future of creating content.
Examples of AI video generators
AI-generated videos are easier to appreciate when you’ve tried them out yourself. Here are some examples of top AI video makers.
1. Enterprise AI Video
Starting off with the AI video creator from yours truly, Idomoo has created an Enterprise AI Video Generator that can do text to video, doc to video, knowledge base to video. Here’s how our webpage to video solution works. With our innovative tool, transforming text into a full-fledged video takes a matter of seconds.
If you can type, you can make a promotional, explainer or any type of video. Each video includes all the essential production elements, such as a script, voiceover, footage, animation and even an interactive call to action.
Video editing is a breeze too. You can customize colors, languages (over 50 supported) and other elements to fit your brand’s unique style.
Here’s an example of an AI-generated video made from a simple text prompt, but with our enterprise tool, you can also train our AI on your content so every video is generated with your branding and messaging.
Tip: Not an enterprise and want to get hands on with one version of our AI offering? Meet our text-to-video tool for SMBs, Lucas.
2. D-ID
For those that are looking to generate videos with dynamic presenters, D-ID emerges as a top contender. Specializing in AI avatars, this AI-powered video tool allows you to create lifelike digital characters that can interact with your audience.
Since the platform has a friendly user experience, marketers, video editors and content creators of all levels can produce personalized video messages, product introductions and interactive content without needing extensive technical skills. Simply upload your content and select from a range of customizable avatar options. The AI takes care of animations, creating realistic and engaging interactions that feel personal and authentic.
3. Opus Clip
When it comes to creating viral Instagram, TikTok, LinkedIn and YouTube Shorts, Opus Clip is an excellent choice. The tool is designed to transform longer content into concise, impactful videos that are perfect for social media and online promotions.
To put it simply, you can effortlessly convert longer videos into dynamic short clips by identifying and highlighting the most engaging moments. In other words, you can turn a 1-hour interview into multiple shorts or reels for social media campaigns.
For more inspiration on AI video production tools and brand examples, see our post about AI video content marketing.
Challenges With AI Video Production
AI video production makes it faster and easier to create quality content, but it’s far from perfect. Here are some problems that video creators may encounter when trying it out.
1. AI Hallucinations
AI hallucinations occur when it generates content that is factually incorrect, misleading, or nonsensical. Since AI models rely on patterns and data, it does not possess genuine comprehension. That’s why it may even produce erroneous videos that lack accuracy or include false information.
A good tip is to use a tool that leverages retrieval-augmented generation (RAG) to ensure the accuracy of your content. For starters, RAG can quickly search through large amounts of data from trusted sources then transforms it into relevant content.
2. Content Authenticity
Making AI-generated content feel authentic can be tricky. It can struggle to create something truly original or to capture your brand’s unique voice and personality. And if AI can take over the video production process, the overall quality may not be consistent.
To keep that genuine connection with your audience, add a personal human touch by making it relatable to specific audiences. Additionally, assign other marketers to oversee the different parts of the video creation process. That way, the final video reflects your brand’s identity and values.
3. Limited Contextual Understanding
Sure, AI can create impressive assets based on data, but it does not “understand” information in the way humans do. It often struggles with understanding context and nuance.
While they can generate content based on patterns learned from large datasets, they cannot accurately interpret complex or subtle details. In other words, you can end up with videos that miss the mark on cultural references, emotional impact, or humor.
4. Ethical Considerations
Using AI in video production brings up some ethical issues, especially when it comes to deep fakes. AI-generated videos can look incredibly real, but they can also be used to create misleading content.
To tackle these concerns, be transparent about how you’re using AI and make sure your content has verified information.
In our own research, we’ve found transparency is valued when it comes to AI, with 70% of consumers saying they’d want to know if a brand video was created with AI tools.
Empowering Your Business With AI Video Production
In today’s fast-paced digital world, AI video tools are reshaping the way we create video content. Advanced tools like Lucas can streamline the video production process — from scriptwriting and pre production to filming and post production — to make your workflows smooth and cost-efficient.
Much like most forms of technology, AI video production is far from perfect. A human marketer is crucial to make your content accurate and aligned with your brand’s voice and visual identity. Done right, it automates the production of quality content, so you won’t feel the creative burnout.
Ready to elevate your video strategy with AI? Contact us and we’ll show you how you can enhance your video creation, video marketing strategy, and drive greater engagement.
