In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video.
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Over 70% of consumers say they only engage with marketing tailored to their interests, making personalization a critical element of effective brand communications. And when you combine it with a dynamic medium that’s entertaining and shareable, you’ve got a tool with amplified power.
For some inspiration, we’ve rounded up 20 video personalization examples from a few of today’s top brands. Want more inspiration for your personalization strategy? You can also browse through the dozens of other Personalized Video marketing examples in our gallery.
First Up, Your Personalized Video
We’ll get to the real list of the top 20 Personalized Video examples below, but first, don’t you want to see it in action? Give it a try by clicking the button below.
Personalized Video is all about weaving viewers’ details right into the video, making it a seamless and truly engaging user experience. This isn’t just segmentation with demographics or product recommendations based on your browsing history à la Amazon. It means tailoring your videos to individual customers with relevant content so you keep them connected and interested from start to finish.
If you want a deeper dive, check out our ultimate guide to Personalized Video to learn how it works and why it’s a game-changer for customer engagement.
Ready for your personalized marketing examples in video form? Let’s get to it.
1. Personalized Sales in Live Action
Best for: Cross-selling current customers
Industry: Banking
The personal details are what make this campaign from Barclays stand out. Made for “Clare,” a current banking customer, the message wastes no time with lengthy introductions and quickly presents their provisional loan amount. Then, rather than just telling them how a loan can help, the company paints a picture — well, creates a video — to show what’s possible.
Look for personalized details throughout this live-action video and notice how they blend seamlessly with the rest of the scene, from a new car with a custom plate to a house with their name on it. The actress even says the customer’s name. This is one of the best personalized marketing campaign examples in the banking industry.
2. Dynamic Videos From Google
Best for: Supporting businesses (B2B2C)
Industry: Technology
Marketing videos aren’t always made directly for customers as you saw in the first Personalized Video example. Sometimes one brand makes them for partner companies to leverage. For example, a realty company might create Personalized Videos for its agents to use to introduce themselves to potential clients.
In this example, Google wanted to support SMBs. To do so, they offered a creative solution: unique videos highlighting the best parts of that brand’s Google My Business profile. From their most popular photos to top reviews, these Personalized Videos told each brand’s story in a visual format they could share with their customers.
3. An Interactive Choose-Your-Own-Adventure
Best for: Engaging customers with new offerings
Industry: Telecommunications
To showcase its new offerings, EE went above and beyond by combining personalization with interactivity. Viewers are invited to explore a home powered by EE and solve everyday challenges in 4 key areas: Work, Learn, Game and Home.
The Interactive Video stands out as a hands-on experience where users get to see firsthand how EE can make their lives easier. By letting viewers interact and choose their own path, EE makes the video feel uniquely tailored to them, boosting engagement and showcasing the most relevant features in a fun, relatable way.
4. Shareable Stats
Best for: Massive social sharing
Industry: Gaming
This huge Ubisoft campaign featured Personalized Videos in 11 languages for nearly 5 million gamers, all with their own unique gaming history across more than 30 games. Displaying stats on a backdrop of dynamic game scenes, the data-driven videos told each gamer’s story in a format they were eager to share with their social network.
With a nearly 3x uptick in video download rate and a 270% increase in CTA click rate, the players clearly loved this innovative campaign. Ubisoft even created infographics drawn from video stills that players could use to humblebrag on social media. Made for 100 million gamers, the personalized graphics were shared on Facebook and Twitter 5x more than the industry benchmark.
Personalizing gaming videos works especially well because of how much data you often have on each player — from their in-game achievements to their playstyle and time spent in the game. You can even approach these recaps as a user-generated content (UGC) campaign, allowing gamers to choose the stats they want to see.
5. Bespoke Footage
Best for: Live events
Industry: Retail
For the annual Boston Marathon, adidas showed up. They weren’t just a sponsor. They captured footage of each of the runners in action and then created and sent out 30,000 dynamic videos to each runner.
Now, 30,000 is relatively small in the world of Personalized Video, where we’re often talking in the millions, but this was delivered on the same day. And the videos included each runner’s unique race data and actual footage of their run, so it remains one of our favorite campaigns of all time.
The results? A 95% video completion rate and nearly a 12x increase in sales from emails with the video — an incredibly effective campaign all around.
6. A Magical Welcome Video
Best for: A cinematic welcome
Industry: Travel and hospitality
There are welcome letters and emails. And then there are cinematic Personalized Videos for every single customer. If the latter sounds more magical, that’s because it is, and it’s exactly what Disney chose to use for their vacation club members. How would you feel if your Personalized Video had pixie dust on it?
Personalized Videos work great in the hospitality industry, where a warm and friendly welcome is expected at all levels. By tailoring each video to individual families, Disney creates a connection that goes beyond transactional. It makes guests feel like the magic was made just for them, turning a standard interaction into a special moment.
7. Personalized Music for Members
Best for: Custom soundtrack
Industry: Fitness
Orangetheory Fitness really flexed their creative muscles with this one.
For their year-in-review campaign, the company hired a music producer to create a personalized soundtrack based on each member’s workout heartbeats (BPM) and then turned it into a personalized music video.
When combined with visuals displaying the member’s fitness achievements, the clip became a perfect piece of shareable content — and a source of motivation. When the campaign was launched, more than 45,000 additional classes were booked and Orangetheory Fitness saw a record high attendance rate of 97%!
Read more: Want to try your own viral year-in-review campaign? See how Spotify makes it work year after year
8. Making Onboarding Human Again
Best for: Adding a human touch to onboarding
Industry: Automotive
This customer onboarding video by Volkswagen is a stellar example of how personalization can turn potentially overwhelming information into a smooth experience. Each new customer — Raymond, in this case — gets a walk-through of their personal contract plan, from monthly payments to start and end dates.
Even more, by having a real person guide them through the most relevant details, the video adds a friendly human touch that’s often missing from traditional brand communications. The result? An onboarding experience that’s personal, memorable and easy to digest.
9. Video Storytelling
Best for: Presenting that main character moment
Industry: Education
Video is a powerful storytelling tool, and the University of South Dakota knows it. What better way to get admitted students excited about their future at USD than to show them all that’s in store for them — personally?
Filmed from the point of view of the person watching and filled with personalized details, this video is like a peek into the future, starring everyone’s favorite character: themselves.
For even more impact, you could feature this kind of video on a personalized landing page packed with additional resources and the next steps for admission. That way, you turn a standard acceptance letter into an invitation for students to not just picture their future but to take the first steps toward it.
10. A Personal Message for Loyalty Club Members
Best for: Driving spending with relevant recommendations
Industry: Retail
Sometimes loyalty club members need a little push to take advantage of their benefits. Tesco created the above video to offer personalized recommendations to places Clubcard members might enjoy using their vouchers.
Even something as simple as using a customer’s first name — “Hi James” — can be the eye-catching intro that leads to action and improved customer loyalty.
11. A Trip Down Memory Lane With Delta
Best for: Remembering the good times
Industry: Travel
It’s great to reminisce, especially when it’s about our favorite travel experiences.
With this in mind, Delta created a Personalized Video with fun highlights from its Medallion members’ journeys. Data like the number of places visited and the number of miles earned gave members a high-level picture of how valuable their membership really is.
But these personalized travel videos didn’t just remind members of the good times they’ve had as a Delta flyer. The dynamic videos were also easy to share on social media, further increasing brand awareness and engagement. Case in point: The campaign generated over 400,000 video views, inspired a social hashtag and successfully drove viewers to its website, surpassing the benchmark by a whopping 500%.
12. Personalized Bill Explainer
Best for: Making billing easy to understand
Industry: Insurance
Bills can be a stressful point for customers, and confusion around payments can lead to frustration or even churn. At the same time, no one wants to read a lot of text about bills.
Luckily, watching a video is easy. This personalized bill explainer by Travelers includes a warm welcome, personalized data for what’s due when and an interactive CTA right in the video so customers can click to enroll in autopay.
Breaking down complex billing details into easy-to-understand, bite-sized info ensures customers feel in control and informed. Not to mention, it’s a much more engaging and stress-free way to interact with financials.
13. Personalized Upgrade Offer From Vodafone
Best for: Upselling current customers
Industry: Telecommunications
Customers pay attention to personalized recommendations, so it makes sense that Vodafone addressed the viewer by name in this upselling video.
Starting off with that attention-grabber, Vodafone then outlines the benefits of an upgrade offer customized for that viewer. It’s a great way to not only increase conversions but continue to build your overall customer experience.
14. A Creative Invite From Cadbury
Best for: Getting customers involved
Industry: Consumer Packaged Goods
Personalized Video can be used in surprisingly creative ways when it comes to digital communications. We’ve already seen a few with these video personalization examples, but Cadbury really switched things up when they launched their Cadbury Glow campaign.
The campaign allowed users to automatically create personalized clips to be sent to their loved ones. Presenting a heartfelt message personalized with names and photos from the user’s Facebook page, the video successfully encouraged customers to engage with Cadbury’s brand and expanded its reach on social media.
15. Personalized Mortgage Offer
Best for: Simplifying a complex process
Industry: Mortgage
Homebuying can be a complicated and confusing process, especially when it comes to mortgages. Luckily for Rocket Mortgage customers, a Personalized Video broke it down for them.
Using customer data, the company was able to calculate the home price each customer could afford as well as provide estimates for the monthly payments and closing costs. Even better, it was presented in a welcoming video that made it easy to take that next step.
16. A Personal Thank You
Best for: Strengthening donor connections
Industry: Nonprofit
When it comes to donors, a heartfelt “thank you” can go a long way — especially when you make it personal. Using Personalized Videos, the Canadian Red Cross was able to turn appreciation into real results, achieving a 17x ROI.
What made their campaign shine? Rather than a generic message, each donor received a customized video with their name seamlessly incorporated throughout the video and the audio. Think about hearing your own name in a personal message — how powerful and impactful is that?
Better yet, the videos were sent out on World Humanitarian Day, which tied the sentiment to a global movement and amplified the emotional impact. In the end, not only did donors feel appreciated, but contributions increased by 11% compared to the control group.
17. A Year’s Worth of News
Best for: A year-end recap
Industry: Media
There’s nothing like the end of the year to get everyone in a reminiscent mood. The Financial Times tapped into this by creating a roundup of top stories their subscribers were able to learn about through the publication.
By highlighting their reading stats and popular topics, the video was completely personalized for the subscriber, encouraging them to stay with the Financial Times for another year of headlines.
18. Time Travel With Personalized Video
Best for: Seeing into the future
Industry: Pensions and retirement
Personalized Videos in the pension and retirement industry have also proven to be incredibly effective. With a goal of encouraging customers to save for their future, BBVA developed its incredible “Future Self” campaign full of personalized details.
Depending on who the recipient was, the name, pension plan information and even visual and audio details changed. As a result, this personalized message from their “older selves” increased retirement savings by 78%.
19. A Personalized Video Reminder
Best for: Loyalty
Industry: Utilities
ExxonMobil knew they needed to pull out all the stops to get their inactive members engaged again. In this Personalized Video example, relevant details about points and rewards, paired with fantastical circus-themed visuals, made for a live-action video that was unforgettable, driving brand loyalty in a creative way. It’s not every day you get a personalized message from a crystal ball reader, after all!
20. Retention With USAA
Best for: Showing value
Industry: Insurance
With no tangible product, it can sometimes be hard for customers to see the benefits of their insurance purchases.
USAA tackled this issue with a clever animation that showed exactly what their services could do for their customers. Plus, by including details about each recipient’s coverage plans, discounts and savings, the video is relevant and informational, providing extra value to the viewer.
Insurance videos like this one are a great way to help customers see that their investment is working for them while also reinforcing the customer relationship over time. Plus, the personalized touches make the viewer feel seen as an individual, not just a random customer, adding an extra level of care that builds trust and customer retention long-term.
Create Your Own Personalized Videos
We hope you enjoyed these Personalized Video examples.
Ready to level up your marketing efforts? You can easily launch Personalized Video marketing campaigns with our self-serve Next Generation Video Platform (or we can do it for you).
Our platform syncs with your CRM and other data sources, so you can dynamically input your customers’ data to have videos rendered in real time and at scale. That means your dynamic content will always be up-to-date and can reach millions at a time.
But Next Gen Video doesn’t stop at personalization. It can also be interactive. Let viewers click through to explore specific topics, input customized details or get in touch with the press of a button — all within the video itself. Plus, with the help of AI, making these dynamic, data-driven videos is more accessible than ever before, saving you time and money.
Learn more by reaching out to request a demo or try it for yourself by creating your very own Personalized Video with the click of a button.
