Why Video Plays a Critical Role in Higher Ed Marketing
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
The travel industry is changing. COVID-related travel restrictions are slowing down, and revenge travel — or a surge in consumers looking to go all out on their next vacation — is on the rise.
A shortage of nurses has always been a looming issue for healthcare providers. In the wake of COVID-19, though, what was once a threat is now a crisis.
Utility companies, let’s talk — it’s time to revamp your CX. A recent study released by J.D. Power shows customer satisfaction scores among utility companies are shrinking. The culprit? A reluctance to adapt to our increasingly digital world.
There’s no denying it: video is one of the hottest topics on the web. From short videos to how-to tutorials to vlogs, videos are in demand among all demographics. Gen Z, for instance, loves TikTok — over 60% of the app’s user base is Zoomers.
Imagine you’re about to contact a company’s customer service. You come to find out the employees are unhelpful and the wait time is long. Would you continue to do business with them?
TikTok reigns supreme as the most successful social app for Gen Z. It was the most downloaded app of 2021, and over 40% of users are a part of Gen Z. TikTok has cracked the code of how these digital natives prefer to communicate, and more than that, it’s changing
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
The onset of the pandemic brought about unprecedented change — and with that change came customers with questions that needed to be answered, fast. How will my insurance change? Can I defer payments? Consumers turned to customer service centers for help. It was a chance for businesses to shine —
Gartner® states that, “Most organizations lack deep customer empathy.” We think it is a bold statement. For years, efforts to boost operational efficiency led to customer engagement technologies that enabled automation at scale. Unfortunately, such innovations came at a price. In focusing on efficiency and automation, countless organizations have failed
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