Gone are the days of customers choosing to work with an insurance company simply because there aren’t any other options. We don’t just get our news from word-of-mouth meetups with friends anymore, just as we don’t choose our insurance or financial companies based on who is available in our area.
As every insurer today knows, the rise of digitalization and the always-on consumer has created a highly educated pool of fickle customers. Customers want information and resources tailored for them and available when they need them, 24/7. They don’t want to read through swathes of text or struggle to find
Building trust with your customers is one of the most effective ways to retain customers long-term and benefit from their word-of-mouth referrals. Every business wants to score customers for life — and trust is key to locking in those relationships. When a consumer trusts a brand, they’re more likely to:
Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. For instance, McKinsey & Company
Insurance companies, along with other financial services industries, have wrestled with two important questions in recent years: How do we attract new customers and keep them engaged, and how do we stay competitive in our market? Our answer to these questions? Hyper-personalization. Personalized messaging can help insurance companies reach younger
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
The FCA is raising the bar for customer care in the financial services landscape. Firms must now adhere to the Consumer Duty: a package of measures that aims to improve customer outcomes with better communication. This new Consumer Duty, recently issued by the U.K.’s Financial Conduct Authority (FCA), mandates that
In a data-driven world where customers are used to seeing targeted recommendations via brands like Netflix or Amazon, it’s no wonder that personalization in insurance is in demand.
From bitcoin to NFTs to robo-advisors, fintech is a hot topic. Have you ever been asked to “venmo” or “zelle” someone? Fintech is responsible — 3 out of 4 consumers now use payment services like these. But fintech is quickly taking hold of any and all financial industries, including mortgages,
Co-op Insurance wants to make car insurance easier to understand, and they’re doing it with Idomoo Personalized Video. Auto insurance, like many types of insurance, is notoriously complex for the average customer to grasp. There are premiums and deductibles, claims and exclusions, and a whole host of coverage options. The
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