Related posts: retention

Why Is Customer Engagement Important? The Hidden Tie to ROI

Why Is Customer Engagement Important? The Hidden Tie to ROI

In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business

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7 Tips for a Personalized Year-in-Review Video

7 Tips for a Personalized Year-in-Review Video

For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the

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Why Loyalty Programs Need To Be Personalized

Why Loyalty Programs Need To Be Personalized

These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty program. Many times, these programs are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than

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How 7 Brands Use Hyper-Personalization To Engage Customers

7 Hyper-Personalization Examples From Brands Who Got It Right

Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no

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A Beginner’s Guide to Understanding Churn Models

A Beginner’s Guide to Understanding Churn Models

In business, success isn’t just about scoring new customers — it’s also about holding onto them. Unfortunately, customer churn exists as a challenge to this goal. Also called customer attrition, churn refers to your customers saying sayonara to your brand. So much more than just a statistical metric, your churn

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Enhancing Your Digital Customer Experience: A Guide for Success

With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied

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