Hi-Rez Doubles Game Time With Personalized Video
To kick off their 10th year of SMITE, Hi-Rez created a Personalized Video for each player, recapping individual highlights from their last decade of gameplay.
To kick off their 10th year of SMITE, Hi-Rez created a Personalized Video for each player, recapping individual highlights from their last decade of gameplay.
Have you ever wondered why some customers leave your business, never to return? That’s what we’re here to talk about today: churn.
Huuuge Games surprised fans with their first ever Personalized Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
Before you can master customer retention, you’ve got to understand people. People, after all, make up 100% of your customer base. So what makes us purchase? What makes us loyal? Or, conversely, what ultimately pushes us away and makes us check out the competition? If you’re thinking cost, that’s only
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the
You know customer service matters. The vast majority (95%) of consumers say it’s critical for brand loyalty. And 93% of customers are likely to make repeat purchases with companies that provide excellent customer service. But an influx of new technology, processes and channels have made customer service increasingly complex, leaving
We’ve all seen them: those short videos that show off your brand’s best moments of the year. A few years ago, brands only used these year-in-review campaigns for internal purposes — to highlight company milestones and successes for employees. Nowadays, however, many brands are turning to year-in-review video campaigns as
A version of this article appeared on PocketGamer. You can read it here. Engagement is a must-have in the gaming industry. Standing in the way of this key metric, though, are lapsed players — especially as pandemic-related restrictions are lifted. For instance, brands saw a three-point decline in gamers last
Customer loyalty is a potent weapon in the modern marketplace — and it’s something that every company wants to cultivate. However, many brands are finding it difficult to develop and maintain customer loyalty in this fast-moving digital age. As consumers have more choices than ever before and can switch between
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