Let’s face it — running an ecommerce business is difficult. From differentiating yourself from the competition to marketing operations to selling and shipping, there’s a lot to think about. One tool that more and more business owners are employing to set themselves apart and grow their ecommerce operations is AI
In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized
Success for your sales team extends far beyond simply offering a stellar product or service. It requires empowering them with the right tools, resources and knowledge — a practice commonly known as sales enablement. As the sales landscape continues to evolve from traditional face-to-face interactions to digital and remote selling,
Hitting sales goals can often feel like an uphill battle. As consumers become increasingly discerning and the competition for their attention intensifies, many sales teams find themselves scrambling for innovative sales tactics to connect with their audience and boost conversions. Amidst these challenges, Personalized Video marketing has emerged as a
More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads
In today’s business climate, customer loyalty is increasingly elusive. According to research from Inmar Intelligence, almost 65% of consumers have switched brands either “often” or “very often” within the past three months. With that being said, it’s more important than ever to make the most of your current customers —
Building on the success of their first year-in-review campaign, the Financial Times launched their second Personalized Video campaign to recap subscribers’ individual reading journeys over the past year. They expanded this campaign to include a wider audience. The newspaper also leveraged Idomoo’s advanced interactivity with in-video CTAs for subscription offers
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
Consumers are used to digital experiences targeted to their interests and actions. From e-commerce websites to personalized emails, companies are tailoring their communications to the individual. And their video marketing is no exception.
For decades, credit unions have offered incredible rates, low fees and face-to-face interactions — an exceptional CX many traditional, major banks are unable to offer. And it’s obvious this customer-first approach works. An impressive 90% of surveyed members believe credit unions are a great place to find both financial advice
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