Tapping the Benefits of an Engaged Workforce using Personalized Video: UBS

Common sense alone should be enough to understand the benefits of an engaged and committed workforce. After all, how can having generally happier and more responsive employees be a bad thing? But just in case common sense isn’t convincing enough, here are a few numbers to help drive the point home. A more engaged workforce can deliver:

UBS understood the importance of an engaged workforce but, like many large multinationals, faced significant challenges in achieving that goal. After all, while engaging and motivating employees in a smaller company, that speak the same language and are collocated might be as simple as having a motivational speech from the CEO followed by a few town halls, the reality of a geographically and culturally diverse MNC is very different.

No matter how much time leadership dedicates to traveling to local offices and engaging face-to-face with employees, it is literally impossible to establish that personal connection that drives employee motivation.

Instead, MNC employees, especially those that work in other geographies, often find themselves feeling disenfranchised, not heard, and generally feeling like second rate corporate citizens.

This situation is not healthy for the employees, and not healthy for the company’s bottom line. So UBS decided to address it.

The Solution: Personalized Video

UBS wanted to communicate the company’s strategy and vision to its workforce, but wanted to do so in a personalized, engaging and effective way. So they decided to work with Idomoo to communicate their vision by using our Personalized Video as a Service platform (PVaaS™).

The goal of the campaign was to generate engagement around the new company strategy and vision. Videos were personalized using employee’s names, genders, tenure, language, role amongst other attributes to ensure that the messages were as relevant as they were engaging.

Even though UBS was working with an agency that had not worked on Idomoo’s PVaaS™ platform before, the campaign took less than 7 weeks to shoot, produce, set-up and launch.

Results and Next Steps

The results exceeded expectations on both quantitative and qualitative metrics.

The “very best of Quotes” from our Website

At the end of the day, Personalized Video proved to be a valuable tool for engaging and motivating employees. Given the success of the campaign, further internal and external communications campaigns are already in the works and will be rolled out in the near future.

Explore More Content

Yotam Benami

In his role as Idomoo's CMO, Yotam is responsible for supporting the company's continued growth in its core enterprise market and for driving its fast-growing platform business.

Explore More Content

Subscribe to Our Newsletter

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether you’re curious who your top artists are or just want to know exactly how many times your friend played “Fortnight” on repeat, Wrapped is a fun way to celebrate music and community. So what was on your 2024 playlist: Beyonce’s “Texas Hold Em,” Hozier’s “Too Sweet,” or maybe the soulful sounds of Benson Boone’s “Beautiful Things”? Probably some Sabrina Carpenter. You might be surprised what’s in your Wrapped — but either way, you’ll probably want to share it. For marketers, there’s a lot to learn here. Spotify Wrapped shows how the right combination of personalization, visuals and shareability can create

How To Successfully Leverage Video Distribution

Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77 billion in 2028. All of that is fueled by buyer habits, with 84% of people saying they’ve been convinced to buy a product or service by watching a video. But with almost every brand investing in a video marketing strategy, it’s getting harder than ever to cut through the noise and engage your audience — even when you have a fantastic video on hand. While creating high-quality content is crucial, effectively distributing videos across the right channels is how you ensure they reach and resonate with your target audience. Without a clear strategy for getting your video content in front

How To Create Personalized Content (Without Making It Creepy)

Brands today face a complex challenge when it comes to personalization. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their individual needs and preferences. It’s confusing and contradictory — but also not surprising if you consider our history. Cinema offers a great metaphor for this. Alfred Hitchcock’s “Rear Window” opens with the raising of a curtain. This is a tribute to classic theater — a raising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theater curtains, but rather a window curtain. This, of course, raises the question: What kind of show would be watched through a window? A voyeuristic one. The Dual Nature of