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How To Leverage Emotional Marketing for Great Results
You’re not talking to a “target audience.” You’re talking to humans. Here’s how to do it.
The #1 Video Stat You Need to Know [Infographic]
As someone helping brands market themselves and connect with their target audiences, you’ve likely presented clients with campaign concepts you thought were fresh, exciting and innovative. You’ve no doubt also come up against executives asking how your proposed campaigns, especially those that are more creatively adventurous, will translate into tangible
Solving Video Advertising’s ROI Problem
Video advertising has traditionally been focused on branding and creating awareness: High production value ads shown on TV and paid for with massive advertising budgets. It has therefore been mostly used by Fortune 1000 companies that invest heavily in their brands. Measuring the overall impact of such campaigns was always
Why 90% of Marketing Execs Think Personalised Marketing is the Future
Anyone who has an inbox, a social media feed or even a Wi-Fi connection knows just how many messages jockey for their attention each day. It’s a lot, and most of them never see any level of engagement.
How Customer Engagement Drives the Bottom Line for Mortgage Companies
Customer engagement in the mortgage space has traditionally been very low and is often overlooked as a relatively insignificant factor in an originator’s or servicing company’s performance. It is estimated that only 22% of current customers are actively engaged with their mortgage provider. However, research shows that not only is
6 Common Lies About Drip Campaigns
Email drip campaigns are an effective way of building relationships with your customers, increasing their engagement and reducing churn. We’re huge fans of a well-executed drip marketing campaign because they truly have the power of producing excellent business results.
Customer Retention Definition: Everything You Wanted to Know But Were Too Embarrassed to Ask
It seems everyone has an opinion about what makes an effective retention strategy (we certainly do), and you’ll trip over people weighing in on how to improve a retention rate. While these are certainly compelling and worth-while questions, they’re not going to mean much to you if you’re not sure
7 Behavioral Psychology Tricks to Increase Your Customer Lifetime Value
Customer Lifetime Value (CLV) is defined as the predicted dollar amount a customer is worth over the course of their relationship with a business, from first through final transaction. To increase CLV, it’s important to focus on achieving larger per-customer spends and increasing the length of the average transactional relationship.
Client Retention Strategies: 6 Things I Wish I’d Known Sooner
It’s nearly impossible to overstate how important client retention is for a business. If you don’t believe us, just consider your company’s customer lifetime value (CLV).
6 Little Changes That Will Make a Big Difference in Your Churn Rate
You know what’s really fun? Pretending like you work in a perfect organisation that sells a must-have product or service and enjoys a loyal customer base and a 0% churn rate. You know what’s slightly less fun? Realising that all the pretending in the world won’t turn that dream into
Monarch Holidays Personalised Video Campaign Powered by Idomoo Wins Platinum and Gold at The 2017 Travel Marketing Awards
Creative agency WDMP has won again for their Personalised Video campaign for Monarch Holidays! This time, they were recognised at the 2017 Travel Marketing Awards, winning Platinum in the category of Most Innovative Marketing and Gold in the category of Best Email Campaign. It’s worth noting that at this year’s
What is Native Personalised Video and Why Should I Care?
Before we explore the meaning of the term Native Personalised Video, let’s review the key stages of producing a standard video, be it a TV spot, a movie or a marketing video
How Music for Life Launched a Personalised Video Campaign with Idomoo in Just Over Two Weeks, Reaching a 79% Click-to-Open Rate
Music for Life is a charity organisation created by the popular Belgian radio station, Studio Brussels. Each year, during the week prior to Christmas, Music for Life hosts The Warmest Week, a live event at which they raise money to support over 1,000 charities. 2016 marked the 10th edition of
How Video Personalisation Solves A Major Marketing Challenge
In 2015, Econsultancy conducted a survey asking 4,000 marketers what they thought were going to be the top digital trends heading towards 2020. 24% of respondents said they were steadily increasing focus on customer experience, and 23% said personalisation played a large role in their upcoming marketing plans.
The One Marketing Automation Hack That Deserves Your Attention
What are we talking about when we talk about marketing automation? On a basic level, it refers to software platforms designed to automate marketing tasks like email, social media and website actions. Ideally it’s implemented not just as a time-saver, but so that brands can deliver intelligently designed, personalized experiences
Will Personalised Marketing Ever Rule the Marketing Industry?
In today’s marketplace, customer engagement, loyalty and satisfaction rely upon personalisation.