Creating videos has never been easy. Trying to add more corporate video content across an entire company? Sometimes it feels nigh impossible.
But AI is here to help. Thanks to the recent advances in AI-generated video content, creating engaging video is easier than ever — for anyone in your organisation. From marketing campaigns to training modules, AI videos are revolutionising the way businesses communicate.
How exactly? And what does that look like? That’s exactly what we’re here to talk about today.
The Rise of AI Video for Businesses
We’ve talked before about corporate video production and its many benefits and we’ve talked about the rise of AI video, but it’s time to combine them: using AI to create corporate videos at scale across your organisation.
Advanced AI video makers can now generate high-quality videos with minimal human intervention, allowing companies to produce video content rapidly and at scale. This technological leap has also democratised video creation, making it possible for anyone to create their own professional-grade videos without extensive training or resources.
AI’s capabilities in video production include automating editing, enhancing visual effects and personalising content, ensuring that videos are both engaging and consistent with brand guidelines. These AI video makers have empowered businesses to communicate more effectively and dynamically.
Brand Consistency and Data Security
A couple things that are unique to corporate AI videos compared to other AI-generated videos are the importance of both brand consistency and data security.
Maintaining brand consistency is crucial in any corporate communication. AI tools ensure that every video produced adheres to the brand’s guidelines, from color schemes and logos to tone and messaging. This uniformity helps in building a cohesive brand identity across all platforms.
Data security is another critical aspect. With AI, especially when using models like retrieval-augmented generation (RAG), sensitive company information can be securely integrated and managed. RAG models enhance the accuracy and relevance of generated video content by retrieving pertinent information, ensuring that AI videos are both informative and secure.
Making the Case for Corporate AI Video
There are lots of benefits to using video for your business. These range from improved engagement to higher conversion rates. But when it comes to AI video, the main benefits are that its scalable, cost-effective and makes everyone in your organisation, from customer service reps to your marketing intern, a bona fide video producer.
Scalability
AI-generated videos make it possible to exponentially scale video production. Traditional video production can be time-consuming and costly, but AI can produce countless videos in a fraction of the time and at a lower cost.
This scalability is particularly helpful for large corporations that need to produce video content at scale. Using video templates or plug-and-play AI video generators, companies can ramp up their professional videos quickly and easily.
Cost Efficiency
Producing videos using AI significantly reduces costs. By automating much of the production process, companies save on labor, equipment and post-production expenses. Easy wins include using text-to-speech instead of hiring narrators or finding an AI video solution that can create the same piece of content in different video formats so you don’t have to pay a video editor to move and resise elements.
This cost efficiency allows businesses to allocate resources to other areas and save money compared to traditional video production pricing.
Company-Wide Adoption
One of the most significant advantages of AI in video production is its ability to democratise video content creation, even for beginners. No longer confined to professional videographers or video editors, anyone within the organisation — whether in HR, marketing, or customer support — can now create high-quality videos. This inclusivity not only fosters creativity but also ensures that all departments can communicate their messages effectively and efficiently using video.
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Examples of Corporate Videos Made With AI
There are so many ways you can use AI-generated videos in your corporate communications, from product tutorials to short-form social media videos like Instagram Reels to customised employee training.
Here are just a few examples.
Marketing Videos
Volkswagen’s recent commercial, celebrating its 70th anniversary in Brazil, leverages advanced AI technology to create a deeply moving advertisement featuring the late Brazilian singer Elis Regina.
Using a combination of a body double and sophisticated deepfake technology, the ad digitally resurrects Regina to perform a duet with her daughter, Maria Rita, who is also a renowned singer. This innovative use of AI not only brings the emotional essence of the campaign to life but also highlights the potential of AI in creating highly engaging and unique marketing content.
Another example of AI-generated marketing content is Coca-Cola’s AI-powered creative platform called “Create Real Magic,” developed in collaboration with OpenAI and Bain & Company. This platform allowed fans to create digital artwork based on Coca-Cola’s brand assets. The best creations were displayed on digital billboards in prominent locations such as Times Square in New York and Piccadilly Circus in London.
Below is a video of some of the Create Real Magic AI-generated images.
Corporate Training Videos
Corporate training videos are essential for employee development and onboarding and they’re also extremely effective. According to Codeless, 42% of companies who use eLearning generate more income and 77% of corporations in the US use online learning tools.
AI can streamline the creation of these videos, ensuring consistency and accessibility. Here’s a great example from Lancôme that walks new associates through possible customer encounters.
This corporate training video wasn’t made with AI, but it definitely could be with the advance of today’s AI video tools. Using our Enterprise AI Video solution, you could replace the actors with digital avatars, let AI write the script and storyboard the video and have the AI video generator edit it together. You can even use AI to write subtitles or translate the video into different languages.
Using artificial intelligence, companies don’t have to worry about filming, editing, sourcing talent, or hiring a production agency. The AI does all the heavy lifting.
Here’s another example of a corporate training video that uses an AI avatar.
This video is just one module in a complete training course. In the past, these training videos could take months for a company to put together. Now, creating training videos using AI is seamless, quick and efficient.
Commercials
Whether you use AI to create an entire video or blend elements of AI-generated content and traditional video processes, AI is becoming a powerhouse when it comes to new and unique creative.
BMW partnered with an AI “influencer” in their commercial for their new electric car.
The commercial highlights the brand’s innovative spirit and technological prowess. It not only created a buzz, but also showcased how AI can enhance brand storytelling.
Video Ads
In addition to creating videos for TV, AI can also help create video ads that you can use across social media, your website, or other digital channels.
Here is a video ad that we created using our Enterprise AI video platform.
By leveraging AI, companies can scale their video ad production to meet the dynamic demands of social media platforms, ensuring that content is both relevant and impactful (without having to spend hours on video production).
HR Videos
Lastly, HR departments can also benefit from AI-generated videos. Welcome videos for new employees, announcements, explainer videos and policy updates can all be efficiently generated using AI. These videos can be personalised and updated regularly without the need for extensive resources, ensuring that employees receive consistent and up-to-date information.
Here’s an example of an HR video that was generated using our Enterprise AI Video tool. The video celebrates an employee’s promotion.
It’s easy to customise these HR videos for your brand, unique use cases, employee information and more.
Plus, HR managers can create them at scale and send them to employees without needing the help of a professional studio. In fact, you can use text-to-video to make scriptwriting, storyboarding and video editing easier than ever. Simply take an existing document or piece of content and turn it into a customisable AI video in a flash.
Here’s another example of a corporate video that uses an AI avatar to share a message from the CEO in different languages.
Rather than having to hire someone to translate the video or do a voiceover, AI is able to take the original message and translate it into different languages quickly and easily.
Get Started With AI Video Content
As you can see, AI corporate videos have so many benefits — scalability, cost efficiency, flexibility with edits, inclusivity and more.
By integrating AI into video production, businesses can enhance their brand consistency, ensure data security and empower employees across all departments to create compelling content.
If you’d like to explore how you can use enterprise AI video in your organisation, we’re here to help.
