From tailored recommendations by retailers to customised playlists by Spotify, personalised experiences are everywhere — and they’re embraced by today’s customers. According to McKinsey, 71% of consumers expect companies to deliver personalised interactions. In other words, personalisation now must be an essential part of a brand’s CX and marketing strategy.
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Video marketing is no exception. Gone are the days of one-size-fits-all video campaigns. Video personalisation platforms have made it possible to address your audience by name and deliver content that resonates on a personal level. This not only grabs viewers’ attention but also builds a deeper connection and drives greater engagement.
Whether you’re aiming to boost customer engagement, drive sales or enhance user experience, Personalised Video can make all the difference. To help you get started, we’re covering the top 10 video personalisation platforms and what they have to offer. But first, let’s break down why they’re so essential.
Why Use Video Personalisation Platforms?
Creating Personalised Videos without a tech platform would involve a lot of manual effort. You’d have to create a unique video for one customer and then move on to the next one, meticulously editing each video to be relevant for that individual. While this approach can yield results, it’s way too time-consuming and resource-intensive for businesses to sustain, especially when scaling to a larger audience.
This is where video personalisation platforms come into play. They streamline the entire process, making it easy to produce Personalised Video content at scale. With features like automated data integration, customisable templates and even AI tools, you can quickly generate videos tailored to each viewer without the hassle of manual editing.
Check out the year in review below for a taste of what’s possible.
As we dive into the best video personalisation platforms out there, we’ll highlight what each platform is known for and how they compare in terms of ease of use, scale, quality, security and more. This way, you can make an informed decision on which platform best suits your needs.
So let’s get to it, starting with yours truly.
1. Idomoo
At Idomoo, we’re all about quality at scale. Our patented real-time rendering technology enables cinematic quality experiences, no matter how many you need to produce. Need millions of Personalised Videos? No problem. Better yet, you can have your campaign up and running in a couple of weeks rather than several months.
With our Next Generation Video Platform, you can add immersive interactivity to any video. And you can also leverage AI to speed up the video creation process. That’s optional — you don’t have to create your Personalised Video with AI — but it can be great for brands who don’t have their own in-house animators or an agency to create the video content. Our AI handles everything from scriptwriting to voiceover to animations, and it’s trained on your content so every video aligns with your branding and messaging.
For those who like full ownership over the process, our fully open, award-winning platform is also designed for full creative flexibility. Think cinematic effects, 3D animation, dynamic text, interactivity and even in-player customisation (where your customers can change the video you send them, making it their own to increase shareability).
Data security is also a top priority for us, and we’re proud to be ISO 27001 information security certified and SOC 2 Type 2 and HIPAA compliant. We’re battled-tested by global leaders in finance, and we annually pass cyber security audits by third-party firms.
- Founded in: 2007
- Headquarters: New York, New York
- G2 rating: 5 out of 5
- Use cases: Customer acquisition, onboarding, churn reduction, sales, customer service, loyalty, explainers, customer engagement
2. BlueRush
BlueRush’s IndiVideo is designed to help brands create personalised videos that can also have interactive CTA buttons. The company offers both “full serve” and “self serve” options, catering to organisations of different sizes and needs.
Its full-service option provides videos tailored to specific business goals. For those who prefer hands-on control, its self-service option allows anyone to create personalised videos quickly using video templates and AI-powered tools.
It’s worth noting that BlueRush does not offer enterprise-grade security features, which may be important for businesses with strict security requirements. Videos are rendered on the client side (via vector-based SVG animation) instead of server side, meaning data is exposed at the client layer. This also means you can’t do social sharing on YouTube, Instagram or Facebook since these platforms support only MP4s and not SVG animation.
It also offers analytics for performance insights, making it a strong contender in the video personalisation space.
- Founded in: 2002
- Headquarters: Toronto, Ontario
- G2 rating: N/A
- Use cases: Sales pitches, onboarding, product demos and tutorials, follow-up, upsell, financial calculator videos
3. Precisely
Precisely is a major data integrity services provider that also offers video personalisation through its platform, EngageOne™ Communicate. Whether through its extensive library of ready-to-use templates or by uploading your own brand assets, the platform makes it easy for businesses to create dynamic videos tailored to each individual viewer.
A key feature of EngageOne™ Communicate is its mobile-optimised HD video delivery, which ensures high-quality content across various devices and platforms. The platform also has a simple design interface that allows any business user to quickly create and deploy video communications without extensive training.
However, EngageOne™ Communicate has some issues with data security. Their videos rely on a player that must access the data on the client side to overlay the text on a video background, which is a security risk. Since they don’t have true video rendering capabilities. their process mainly involves video stitching on the server and player text overlay on the client.
In terms of scalability, the platform allows for the creation of thousands of personalised videos, which works for smaller dynamic video campaigns.
- Founded in: 1968
- Headquarters: Burlington, Massachusetts
- G2 rating: 4.3 out of 5
- Use cases: Sales, customer service, explainer videos, onboarding
4. Pirsonal
Pirsonal provides personalised video software known for its flexibility and adaptability. Its unique selling point is its ability to adapt to your team’s expertise, audience size and workflow. No need for specific volumes or After Effects experts. Pirsonal offers a balanced and straightforward solution.
While Pirsonal excels in flexibility and ease of use, the videos themselves may not have the cinematic quality that other platforms offer, which could be a drawback for brands seeking high-end video production. Still, its security features, including ISO 27001 information security management systems certification and private cloud options, offer reassurance to brands that their data remains safe.
All in all, Pirsonal offers a user-friendly solution for creating personalised videos quickly and efficiently.
- Founded in: 2017
- Headquarters: Málaga, Andalusia
- G2 rating: N/A
- Use cases: Personalised video landing pages, invoice explainers, sales, lead engagement, event invitations
5. Vimeo
Vimeo is a well-known video hosting and sharing platform. It offers a range of tools for video creation, editing and sharing, making it a popular choice for both individual creators and businesses.
When it comes to video personalisation, Vimeo offers a solution through Vimeo Record, which can be used to create personalised “talking-head” sales videos. With it, users can capture screen recordings along with videos of themselves that they can overlay onto presentations, product demonstrations or sales pitches, adding a personal touch. The challenge here is scale since it’s not possible to create tens of thousands (or millions) of videos personalised in this way.
The challenge here is scale since it’s not possible to create thousands (or millions) of videos personalised in this way. Screen recording technology also doesn’t provide the same level of automated, data-driven personalisation as other specialised video personalisation platforms. For example, Vimeo doesn’t offer capabilities like automatically inserting individual viewer names or other personal data into videos at scale.
Vimeo also offers interactivity features that can be added to videos, such as clickable links and interactive calls-to-action (CTAs) for a more engaging video experience.
All in all, the company stands out for its engaging sales videos. While it may not suit those needing to produce personalised videos at scale, Vimeo is a solid choice for those looking to engage 1:1 with select customers.
- Founded in: 2004
- Headquarters: New York, New York
- G2 rating: 4.3 out of 5
- Use cases: Talking-head sales videos, product demos, presentations, interactive videos
6. SundaySky
SundaySky is an AI-powered enterprise video platform that streamlines video creation and personalisation.
The company offers an array of easy-to-use content templates, text-to-speech narration and music tracks, making it possible to produce videos tailored for individuals. However, its strong focus on existing templates and automated content creation may limit creative flexibility compared to platforms that offer more customisation and interactive features.
SundaySky makes video distribution easy across various channels, including through CMS systems, apps and social media platforms like Facebook and LinkedIn. Security is another strong suit, with it being compliant with SSAE SOC, HIPAA and GDPR compliant.
- Founded in: 2007
- Headquarters: New York, New York
- G2 rating: 4.4 out of 5
- Use cases: Acquisition and selling, onboarding and education, service and support, loyalty and rewards, performance video advertising
7. Vidyard
Vidyard is a versatile video platform designed to help businesses harness the power of video for sales and marketing. It offers a suite of tools for creating, hosting and sharing videos intended to increase engagement and conversion rates.
In terms of video personalisation, the platform is tailored more towards individual video communications and targeted outreach rather than mass personalisation, with Vidyard highlighting how users can quickly record personalised video messages that address specific customer pain points.
The solution also integrates with various CRM systems and marketing automation platforms like Salesforce, HubSpot and Marketo, making it easy to incorporate video into existing workflows. In summary, Vidyard, with its personalised video tools, is particularly suited for marketing and sales teams looking to enhance their outreach and engagement efforts.
- Founded in: 2011
- Headquarters: Kitchener, Ontario
- G2 rating: 4.5 out of 5
- Use cases: Prospecting and intros, sales, sales support, marketing, converting and closing, corporate communications
8. VideoSmart
VideoSmart specialises in end-to-end personalised video services, from concept development to deployment and analytics. The company is able to create videos in various styles, such as 2D animation or live production, and incorporate unlimited customer data points to create a truly personalised customer experience.
In terms of delivery, VideoSmart uses its own video player to optimise videos for different devices and enable interactive elements such as scene branching, drag-and-drop and clickable links. The platform is also ISO 27001 certified and integrates seamlessly with Salesforce.
One important thing to note is that, while the company offers end-to-end services and extensive personalisation, there appears to be a focus on these agency-managed services with no self-serve platform. This makes it functional for businesses looking for hands-on, customised video services but may not be suitable for those seeking a fully self-managed video creation process.
- Founded in: 2015
- Headquarters: London, England
- G2 rating: N/A
- Use cases: Renewals, personalised recommendations, reminders, customer communications, engagement, onboarding, loyalty
9. Adobe
While not a true competitor for personalised video (as in, 1:1 videos at scale), Adobe is a player in the dynamic video space. It’s already a household name for creatives, thanks to its comprehensive suite of software tools for graphic design, video editing and more. Adobe Experience Cloud focuses on providing robust marketing solutions and includes personalised advertising solutions designed to create engaging and targeted ad content.
Within the Adobe Experience Cloud, Adobe Target and Adobe Campaign can be used to personalise video ads. Adobe Target allows businesses to deliver personalised experiences thanks to unified customer profiles and precise optimisation. Meanwhile, Adobe Campaign makes it easy to manage and automate personalised ad campaigns across multiple channels. (Note: This approach is similar to our Dynamic Video Ads solution.)
With Adobe, the focus is more on creating high-impact, targeted advertisements rather than producing a large volume of personalised videos. This makes Adobe an excellent choice for businesses looking to specifically add personalisation to their ad efforts.
- Founded in: 1982
- Headquarters: San Jose, California
- G2 rating: 4.1 out of 5
- Use cases: Personalised ads
10. Hippo Video
Hippo Video is a video platform that emphasises speed and simplicity. It offers an AI-powered interface that allows users to create and share videos, specifically focusing on avatar videos, which is a subset of AI video.
With Hippo Video, users can personalise video content through custom branding, personalised thumbnails, in-video text personalisation and more. It centers around creating targeted, personalised content for specific audience segments or individuals, though it may not be the ideal choice for businesses looking to produce thousands or millions of unique videos at once.
Security-wise, Hippo Video is SOC 2 compliant and ISO 27001 certified. The solution also supports integration with other platforms, including Gong, HubSpot and Salesloft, making it a solid choice for any business looking for a simple way to elevate their marketing and sales communications.
- Founded in: 2016
- Headquarters: Newark, Delaware
- G2 rating: 4.5 out of 5
- Use cases: Sales, internal communications, marketing, testimonials, customer support
Take the Next Step
Each platform we’ve explored offers unique features tailored to meet various business needs, whether it’s enhancing ad personalisation or delivering cinematic quality at scale. Whether you’re looking to boost customer engagement, streamline sales processes or simply stand out to your audience, the right video personalisation software can make all the difference.
Ready to explore the possibilities? Start with a free demo from us today and see firsthand how Personalised Video can transform your efforts.
