EVE Online Rewards Top Fans With Personalised Year-in-Review

To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time with the click of a button.

No two videos in the campaign were alike, meaning each player had a truly unique year-in-review. Watch below to see.

For CCP Games, a company known for innovation, an immersive Personalised Video campaign was a natural choice. Here’s what they have to say about it.

“Working with Idomoo on the Personalised Videos for EVE Online players has enabled our players to relive their most exciting memories from throughout the year. We’re looking forward to building on the foundation we’ve laid so far and enhance and expand the end-of-year recaps for all of New Eden’s inhabitants.”

– Sæmundur Hermannsson, Brand Director for EVE Online

Player’s Pick

It’s the second year the company deployed a personalised recap video to its massive player base, following up on a successful pilot project in 2019. But this recent version had a user-generated-content spin, letting players customise their video by choosing what they wanted to see in their recap.

And it all happened in real time. Players picked the stats they wanted, pressed a button to generate and instantly were able to watch their video.

Here are just a few ways each video was personalised:

Character: Players could select the character featured.
Achievements: This included over a dozen categories, from Most Valuable Kill to Planetary Production.
Language: Videos were generated in English, French, German, Russian, Japanese and Korean.

Upselling, Engagement and Player Acquisition

After creating their year-in-review, players shared it on social media, boosting brand mentions across the web. CCP Games took the campaign a step further with upselling and player acquisition. To create a video, users had to be an active Omega pilot or upgrade to Omega, EVE Online’s premium subscription.

Players could also share their personalised landing page, featuring a sign-up option for friends. When a friend signed up, both players were rewarded with extra points.

All told, the videos drove a 66% uplift in visits to the EVE Online recruitment page, one of the top goals for the campaign. With the success of this campaign, CCP Games is already looking ahead at more ways to use Idomoo Personalised Video to engage players, such as special offers and cross-selling opportunities.

Are we ready? Absolutely.

The gaming industry is a natural fit for the immersive, storytelling experience we offer through data-driven video. We’ve worked with several gaming companies, including Ubisoft, Activision and Epic Games, to create digital campaigns that wow players.

“Personalised Video allows for a unique one-to-one emotional experience that video game enthusiasts not only appreciate but expect,” explains Danny Kalish, Idomoo CTO. “We’re excited to continue our partnership with CCP Games to inspire and grow the EVE Online community.”

Next-Level Digital Engagement

Want to read more about our work in gaming? Check out our blog post about our recent campaign with Ubisoft and its 100 million players.

If you’re ready to see how Personalised Video can take your customer or player experience to the next level, click below. We’d love to connect.

Schedule a Call

Explore More Content

Cheryl Rodewig

Cheryl is a marketer and journalist published with international magazines and brands. She loves using data to craft meaningful stories and build connections with diverse audiences.

Explore More Content

Subscribe to Our Newsletter

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether you’re curious who your top artists are or just want to know exactly how many times your friend played “Fortnight” on repeat, Wrapped is a fun way to celebrate music and community. So what was on your 2024 playlist: Beyonce’s “Texas Hold Em,” Hozier’s “Too Sweet,” or maybe the soulful sounds of Benson Boone’s “Beautiful Things”? Probably some Sabrina Carpenter. You might be surprised what’s in your Wrapped — but either way, you’ll probably want to share it. For marketers, there’s a lot to learn here. Spotify Wrapped shows how the right combination of personalization, visuals and shareability can create

Why Video Changes the Game for Customer Acquisition

You’re more likely to do business with someone you’ve got a good feeling about, right? It’s human nature: We trust what feels welcoming and approachable. Effective customer acquisition efforts are all about creating that positive, familiar relationship with someone even before they become a paying customer. If you’re thinking that sounds tricky, it really doesn’t have to be. Seeding that “good feeling” among your leads can start with something as simple as incorporating video into your marketing strategy. Video has the power to humanize your brand, showcase your personality and build trust — all critical elements of new customer acquisition. Whether you want to introduce your product, present a special offer or simply make a memorable impression, video has a unique way of engaging people, putting a face (or voice) to your brand and making it approachable. Continue reading to discover how video marketing can revolutionize your approach to growing

How To Successfully Leverage Video Distribution

Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77 billion in 2028. All of that is fueled by buyer habits, with 84% of people saying they’ve been convinced to buy a product or service by watching a video. But with almost every brand investing in a video marketing strategy, it’s getting harder than ever to cut through the noise and engage your audience — even when you have a fantastic video on hand. While creating high-quality content is crucial, effectively distributing videos across the right channels is how you ensure they reach and resonate with your target audience. Without a clear strategy for getting your video content in front