rolling out the red carpet for customers
rolling out the red carpet for customers

From SaaS to SwaT: A Service-First Tech Model

In the unabated sprint towards all things AI, it seems humanity is being left in the digital dust. Are we really ready to let our experiences be governed solely by software? Or do we still yearn for the comfort of human connections and trusted fellow travelers to help guide us on our journeys?

At Idomoo, we prefer not to choose sides. We’ve seen the future, and it’s a well-blended cocktail of software and human service.

Your Journey, Your Choice

At Idomoo, we offer a smorgasbord of service options that cater to your every need as well as your technical, creative and strategic comfort levels. This includes some paradigms you may have heard of before and some that are brand new.

SaaS (Software-as-a-Service) has been around for decades and is nothing new conceptually. Picture yourself as the captain of your digital journey.

SaaS empowers you to navigate the vast seas of technology on your own terms, at your own pace. You are in control, steering the wheel and setting the course. But fear not, we won’t leave you adrift — we’re your reliable compass, ready to guide you whenever you need directions.

SwaT (Service-with-a-Technology) is something new. If you’ve never heard of SwaT before, don’t be surprised. Neither had we! In fact, it’s a brand new term to describe the working business model we’ve painstakingly nurtured at Idomoo that keeps many top brands across industries, from banking to gaming, happy as our customers.

SwaT is more than technology. It’s more than software. It’s service with technology. SwaT means you sit back and enjoy the cruise while we man the helm. We give you our white-glove service, tailored to your unique needs as we sail toward your goals. Your aspirations and challenges are our itinerary, and our experienced crew is at your service to ensure a successful voyage.

A Tale of Ghosts and Tech Gladiators

Still confused? Let’s tackle this with a spirited metaphor: ghosts!

Imagine you’re being haunted. You need a solution, a partner who can help you reach your goal (that is, to not be haunted).

In a SaaS scenario, we provide you with all the ghostbusting gear and tips, so you can be the hero of your own spectral saga.

With SwaT, we’re your Ghostbusters, experienced pros swooping in with proton packs and phantom traps, taking care of your paranormal problem.

Whatever your choice, we are at your service, whether you want us to lead the charge, offer a helping hand or simply provide the tools.

Make It Real

“So enough with the metaphors,” you say. “What can you do for me?”

I have one more metaphor…

Software-as-a-Service

With a SaaS approach, the tool is yours. We’ll teach you to use the Idomoo platform independently to create your own data-driven Personalised Videos. And we’ll be here to support you as you lead the charge.

You’re in the driver’s seat. We’re your GPS, here just in case you’d like a little guidance.

SaaS You drive

  • Creative: Your team or agency
  • Idomoo platform setup: Your team or agency

Service-with-a-Technology

Or let us do it all (or however much you want us to). We can be your creative agency, analysing your challenges, pitching you creative strategies to solve your pain points, developing video scripts, creating incredible on-brand videos and delivering the entire bespoke package to your liking. We also handle setting up and QA-ing the Idomoo platform.

We’re your chauffeur. Tell us where you want to go, and we’ll get you there in style.

SwaT We drive

  • Creative: Idomoo or your team or agency
  • Idomoo platform setup: Idomoo

Putting the ‘Serve’ in ‘Service’

To us at Idomoo, being customer-centric is part of our DNA.

We’ve built our entire organisation around the philosophy that a personalised touch isn’t just preferred; it’s essential.

Being customer-centric is vital to us. Your positive feedback isn’t just an ego boost (although we love that, too). It’s the foundation of our growth.

High Tech, High Touch

Being a great SwaT (Service-with-a-Technology) company is, of course, only possible with great technology.

It’s our technology that makes delivering data-driven videos at scale possible. We support your needs with unmatched scale, speed, quality, agility, and security.

Serving Tech on a Silver Platter

In the end, whether you prefer autonomy, shared responsibility or full-service convenience, we have you covered. We’re here to offer just the right mix of technology and human service, customised to your liking.

Curious to see how the fusion of human-centric service and powerful technology can elevate your experience? Click below to schedule a call, and let’s kickstart your journey.

Get Started

Explore More Content

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

Explore More Content

Get the Latest Video
Marketing Tips

Email * Enter Email

Create Your Own
Personalised Video

First Name * Please insert valid value
Last Name * Please insert valid value
Business Email * Please insert valid value

Related Articles

The Ultimate Guide to Personalised Video

The Ultimate Guide to Personalised Video

From cutting service calls over 70% to lifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is certainly changing how we connect with individuals, the concept can be a bit confusing at first. Is it just adding someone’s name to a video? What makes it work? How do you launch a campaign? This guide covers all that and more. Ready to dive in? Here’s everything you need to know about Personalized Video. Table of Contents What Is Personalized Video? What Personalized Video Isn’t What Can You Personalize? How To Create a Personalized Video Who Can Personalize? When Should You Use Personalized Video? Using AI To Make Personalized Videos The Idomoo Difference in Personalized Video Marketing Personalized Video FAQs Your Guide and Partner What Is Personalized Video? Picture a video that speaks directly to you —

Read More
20 Personalised Video Examples From Top Brands That Will Wow You

20 Personalised Video Examples From Top Brands That Will Wow You

In a world filled with information and content overload, the average consumer is an expert at filtering out irrelevant and uninteresting content. So how can brands capture and keep their customer’s attention? Two words: Personalized Video. Over 70% of consumers say they only engage with marketing tailored to their interests, making personalization a critical element of effective brand communications. And when you combine it with a dynamic medium that’s entertaining and shareable, you’ve got a tool with amplified power. For some inspiration, we’ve rounded up 20 video personalization examples from a few of today’s top brands. Want more inspiration for your personalization strategy? You can also browse through the dozens of other Personalized Video marketing examples in our gallery. First Up, Your Personalized Video We’ll get to the real list of the top 20 Personalized Video examples below, but first, don’t you want to see it in action? Give it

Read More
Why Spotify Wrapped Works and How You Can Do It Too

Why Spotify Wrapped Works and How You Can Do It Too

It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to over the year. Whether you’re curious who your top artists are or just want to know exactly how many times your friend played “Fortnight” on repeat, Wrapped is a fun way to celebrate music and community. So what was on your 2024 playlist: Beyonce’s “Texas Hold Em,” Hozier’s “Too Sweet,” or maybe the soulful sounds of Benson Boone’s “Beautiful Things”? Probably some Sabrina Carpenter. You might be surprised what’s in your Wrapped — but either way, you’ll certainly want to share it. For marketers, there’s a lot to learn here. Spotify Wrapped shows how the right combination of personalization, visuals and shareability can create

Read More

Request a Demo

Leave your details below, and we’ll be in touch to show you what Personalized, Interactive and Enterprise AI Video can do for you.