When it comes to political campaigning, establishing a meaningful connection with voters is the foundation of success. But let’s face it, shaking hands and meeting everyone face-to-face is largely impossible and prime-time media placements often require a hefty budget.
Thankfully, modern technology has leveled the playing field. It’s now easier than ever to create a political campaign video and distribute it digitally — by email, messaging apps, social media and more — to reach a large audience of voters. But what about making your videos feel personal? After all, a single video that addresses a generic viewership doesn’t do much to inspire that meaningful one-on-one connection.
Enter personalisation. We’re talking about videos that include details tailored to each viewer, making them feel recognised and valued as individuals. Not to be mistaken with AI-generated deepfakes that alter politicians’ faces and voices, Personalised Video ethically uses recipient data to custom-tailor text, scenes, audio, etc., and deliver a one-of-a-kind experience.
Sometimes it’s easier to show rather than tell (it’s why people love video). Here’s a showreel with a few examples to give you a taste.
So what do you think — ready to kick your outreach and fundraising efforts up a notch? Here are 3 ways you can make Personalised Video work for your political campaign.
1. Spreading the Word
You’re running for office and want to let the world (or, at least, your potential voters) know about it. A political campaign video is an essential way to spread the word about the election itself, as well as inform others about what you bring to the table as a candidate.
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At the same time, you don’t want to just scream your name into the void; you want to connect with each individual voter. Personalisation works great here, with the first step being to greet your viewer by name. It’s that simple human touch that can make your message break through the noise.
But don’t stop there. Consider weaving in data-driven details that make your message hyper-relevant to each viewer. Present them with information that will add value. Let them know their voting district and nearest polling location, enlighten them on the specific seats or issues on the ballot or give essential tips for voting in the upcoming election.
Why put in this extra effort? Because relevance is the key to engagement. Imagine watching a video that not only greets you by name but also breaks down details about the election that directly impact you. It’s about making voters feel like they’ve gained something from the video, creating a connection that goes beyond a mere campaign pitch.
2. Expanding Your Fundraising Efforts
A successful political campaign needs more than just awareness — it needs financial backing. Personalised Video can help in this area by elevating your fundraising efforts.
While a generic plea for donations might get a nod or two, there’s something undeniably attention-grabbing and impactful about a message that requests support from you specifically.
One popular approach to using Personalised Video to raise funds is acknowledging past donors. Thank them sincerely, showing you genuinely appreciate their role in fueling your campaign. Dive into the specifics and remind them of the impact their contributions have made.
Here’s an example of exactly that from the Canadian Red Cross.
If you have the data on it, go the extra mile by tapping into their motivations. For instance, maybe it’s recorded that they last donated in support of education reform. Tailor your message to align with their values, showing that you’re not just after their money but genuinely understand what drives their support.
From there, you can make the ask, preferably via a clickable button or link to the donation site. Remember, no matter what your video’s goal is, always include a clear call to action. Whether it’s urging them to make a contribution, share the video or register to vote, make sure they know exactly what you want them to do next.
3. Engaging With Your Audience
Let’s talk about another way to personalise your political campaign video — by letting the viewer control the content. Interactive Video can be combined with traditional personalisation (such as the viewer’s first name) for an even more bespoke experience.
Interactive elements let viewers interact directly with the video, providing input and even shaping the video’s narrative in real time. This makes it a powerful tool for getting voters engaged with your campaign. Your work is all about representing them, and Interactive Video is perfect for making your efforts truly collaborative.
Express your willingness to hear from your audience. Let them know their opinions matter with Interactive Videos that don’t just talk at them but also ask for their input. With features like polls and surveys, courtesy of next-gen tech like Idomoo’s, you can seamlessly collect valuable data from right within an engaging video.
Additionally, you can use that data to dynamically tailor the rest of the video’s content. Building on the example shown in the video below, consider a video that asks viewers about their top priorities — improving schools, fixing roads, reducing spending. Based on the response, you could then have the video instantly adapt to show content that addresses that specific concern.
It’s a win-win scenario. You gather insightful information about what resonates with your constituents and, in return, they get a Personalised Video focused on the issues that matter most to them. In other words, it’s going beyond a static video to start a real dialogue with your audience that gets you their support.
Personalised Campaigns at Scale
Politics is all about making an impact and adding personalisation and interactivity to your political campaign videos is a surefire way to leave a lasting impression on voters. We’ve covered how doing so can help you amplify awareness, fuel fundraising and increase engagement. Now, it’s time to roll up your sleeves and get started.
You’re not in this alone. With Idomoo’s Next Generation Video Platform, creating cinematic quality Personalised and Interactive Video is easy, quick and secure. Whether you’re reaching a few hundred or a few million constituents, our technology ensures that your message hits home every single time.
Ready to revolutionise your campaign? Reach out below and let our team show you the ropes.
