Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77
Personalisation is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalised experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
More and more, companies are looking to use digital video advertising to reach their target audiences, but with so much competition in the market, it’s tough to stand out. The goal is clearly to make the content more engaging — but how? That’s where interactivity comes in. Interactive Video ads
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less
Have you heard about Interactive Video? It’s a game changer in the world of video and the internet as a whole. Users don’t want to be passive viewers. They want to control the narrative, and that’s exactly what Interactive Video lets them do. I’m talking a lot more than a
Things are heating up for the gaming industry. A recent report from Mordor Intelligence found that video gaming trends have seen a massive surge in players and revenue recently, spurred by advanced technology adoption around the world and more time spent at home due to pandemic concerns.
Video remains one of the most engaging content formats. In fact, when asked how they’d like to learn about a product or a service, 69% of people say they’d prefer to watch a short video as opposed to 18% who’d prefer to read an article.
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
When 80% of consumers are more likely to make a purchase if a brand offers personalised experiences, the importance of personalisation can’t be ignored. Businesses that hope to break through the noise and effectively connect with their customers are quickly learning that personalised content is the key.
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
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