To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time
No player is the same, but there’s one thing they share in common: passion. With this in mind, Ubisoft launched an immersive, multichannel campaign to kick off its new ecosystem of player services, Ubisoft Connect. The campaign celebrated the last five years of gaming, personalized for each player, with the
“Personalisation” has become an inescapable marketing buzzword. It seems everywhere you turn someone is talking about “personalised experiences”, “personalised ads”, “personalised communications”, and so on. Then there’s “Personalised Video”, which aims to combine 2 massive internet trends: Video & Personalisation.
Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019
Every day at 7 pm, NYC claps. Every day at 7 pm, the city that never sleeps drops everything to recognise and thank our healthcare workers for the selfless love and compassion they show their patients. They’re doing their jobs, but really – they’re doing so much more than that.
What does building a relationship between a customer and business really look like? To a business, it means recurring revenues, driven by customer data and profiles and cross-sell and upsell information. To a customer?
Customer expectations are defined by their most recent experience, whether that experience was calling an Uber with a single click, ordering groceries with Instacart or scanning their mobile boarding pass. So when it comes to buying a home, with its infinite complexity and poor customer experience, is it any wonder
Fact: 1 out of 3 people cancel their gym memberships every year. New trends and competition are constantly emerging, challenging brands like Orangetheory Fitness to keep current members motivated to book more classes.
Everyone loves a loyalty programme! That promise of a little extra for nothing must be why the average American holds 29 loyalty club memberships. But that number doesn’t tell the whole story.
The global gaming market is now worth over $150 Billion, with Fortnite emerging as one of the most successful franchises in the space, having recently reached a staggering player count of 250 MM. Much has been written about the secrets to Fortnite’s success: it’s fun and creative twist on the
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