The way we create and consume content is constantly changing. Now, video takes precedence in digital marketing, but for most professionals, that’s no surprise. Interactive Video, on the other hand, is yet another layer in the engagement onion. The enhanced functionality keeps viewers more engaged and allows them to be
Creating a Personalised Video for your customers is one of the best ways to connect with them, adding a human touch to your interactions. And if you want to send Personalised Videos at scale — to millions of people, for instance — you’ll need a way to automate them. Automating
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,
How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of
Selling video production services to enterprise companies can seem daunting without a clear roadmap. Often, though, the best first steps are the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a
The content in demand by customers today isn’t flashy or expensive. It’s captured by the everyday person and their smartphone, free of Photoshop and pushy sales pitches. Whether it’s a review written on Yelp or an unboxing video, consumers want authenticity — and they’re finding it in content created by
If you’ve opened any website or social media app in the past few years, you’ve witnessed firsthand that corporate video is bigger than ever. From humorous mascots on TikTok (we see you, Duolingo) to educational YouTube docuseries to flashy product announcements, companies big and small are leaning on video to
With the rise of on-demand content and personalised algorithms, many of us have grown used to having the reins when it comes to what we watch. Passive consumption is slowly becoming a thing of the past; we crave interaction, personalisation and relevance. For brands, this has made capturing and keeping
When it comes to political campaigning, establishing a meaningful connection with voters is the foundation of success. But let’s face it, shaking hands and meeting everyone face-to-face is largely impossible and prime-time media placements often require a hefty budget. Thankfully, modern technology has leveled the playing field. It’s now easier
In business, success isn’t just about scoring new customers — it’s also about holding onto them. Unfortunately, customer churn exists as a challenge to this goal. Also called customer attrition, churn refers to your customers saying sayonara to your brand. So much more than just a statistical metric, your churn
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