There was a time when the highlight of someone’s week was a well-crafted, handwritten letter in the mailbox. Today, it’s an anomaly. Your physical mailbox has a stack of junk mail and your email inbox is an infinite well of promotions. When you stumble upon a tailored, meaningful and personalized
From being touted as the “next big thing in business” to the “future of customer experience”, hyper-personalisation is quickly becoming a must-know strategy for brands looking to elevate their CX and marketing efforts. But why is it such a big deal? Simply put, customer expectations have risen. Generic marketing messages
Did you know that 73% of consumers are willing to share their data with brands if it means a personalised experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalisation. According to
These days, it’s commonplace to make a purchase at a shop, cafe or online store and get asked to join its loyalty programme. Many times, these programmes are enticing. Getting perks for simply continuing your spending habits seems like a no-brainer and is probably why U.S. consumers hold more than
Your inbox dings. “Happy birthday,” your dentist says. But before you can even react, here’s another alert. Chewy’s got a treat for Bark Ruffalo, your goldendoodle. Another day, another marketing strategy. It’s one more email with your name slapped in the greeting, and it’s fast losing its shine. It’s no
In an industry as dynamic and visually driven as travel, standing out from the crowd with exceptional marketing has never been more crucial. According to Expedia, travelers consume an average of 303 minutes of travel content before booking. Additionally, nearly 1 in 5 are influenced by advertising to book a
Back in the day, video wasn’t exactly a big deal for brands when it came to interacting with their audience. A customer’s experience with a brand was more limited to print ads or an occasional conversation on the phone and maybe even a rare face-to-face meeting. But now we’re living
Success in today’s consumer marketplace needs to extend beyond simply addressing your customer by name. Customers are craving more tailored experiences that are unique to their preferences and behaviors. After all, 75% of consumers report they’re more likely to purchase from brands that provide personalized digital experiences. With advanced technologies
In the world of digital marketing, staying ahead of the curve requires brands to successfully engage and captivate their target audience to make a lasting impact. And Personalized Video has emerged as a powerful tool to do so. Video is more in demand than ever — 83% of people say
It’s no secret that personalisation is a huge part of the modern retail landscape. Personalisation products contribute to a great customer experience. One study reveals that 9 out of 10 marketers now use personalisation solutions to provide better shopping experiences. Despite the fact everyone knows the importance of personalisation, many
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