What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
Who else loves the feeling of sitting in a crowded movie theater, eagerly waiting for the lights to dim and the screen to come alive? For a few hours, you’re transported to a whole new world — laughing and crying at a bunch of scenes on a screen. How did
In today’s hyper-connected world where attention spans are shorter than ever, businesses must adopt innovative approaches to captivate and retain their customers. This is where an effective customer engagement strategy steps in as an essential ingredient for success.
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to
In the world of customer-driven marketing, interactive experiences are gaining traction. After all, marketing isn’t really about the brand — it’s about the customer and their needs. Interactivity highlights this, letting current and potential customers guide the digital experience so they get what they want out of it. And frankly,
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these
How-to videos have grown in popularity to become a chief tool in our learning experiences. They condense lengthy explanations. They clearly navigate complex terms with visual aids. And they’re beloved across audiences. Of the content categories on YouTube, how-to videos are the most popular, even surpassing music clips and gaming.
Personalised Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry.
The demand for personalisation shows no signs of slowing down, especially as we approach a new year. But personalisation isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will
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