A version of this article appeared originally on Customer Experience Magazine. You can read it here. When it comes to customer experience, the newest generation of consumers is set to disrupt the status quo. They have different brand expectations, as you’ll see below, and they’re poised to have the economic
The world of marketing is no stranger to data. From demographics to consumer behavior, facts and figures about customers are the backbone behind efforts to create the best products, campaigns and more.
These days, it’s rare to go a day without watching some type of video. From enjoying your favourite show on Netflix to scouring YouTube for a cooking tutorial, video has emerged as one of the most popular forms of content. In fact, Cisco estimates that the medium will make up
(Continued from Part 1) Culture Effective video drives emotions. A comedy can make us laugh, a tragedy can make us cry. A well-made video has the power to cut to our emotional cores.
It’s not complicated. The majority of customers churn because they failed to connect with your brand or because an event occurred that caused them to disconnect. 53% of all customer churn is attributed to one of these factors: poor onboarding (23%), weak relationship building (16%) and poor customer service (14%).
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