What’s the endgame of personalisation? The answer is that there is no definitive answer. The need for a personalised marketing campaign depends on the business agenda of a company, organisation or industry.
Idomoo was recognised in the 2022 Gartner® report titled, “Add Video to Your Personalisation Strategy.” We know personalisation and video are both key tools for CX. Together, they represent a powerhouse for meaningful engagement between the brand and consumers.
Madison Advisors analysts have named Idomoo a standout interactive Personalised Video platform in their recent study of the industry. Worth hundreds of millions in 2021, the interactive Personalised Video market is forecasted to grow even more in 2022.
A version of this article appeared originally on N12. You can read it here. The world of marketing has long since undergone a revolution in data-based personal marketing. The advertisements on leading platforms show according to the user’s preferences. The next step for retail giants is sending customised offers directly
As you might have heard, video is changing. Thanks to Living Video, a suite of functionalities that are part of Idomoo’s Next Generation Video Platform, videos are now more dynamic than ever. Videos evolve in real-time based on first- and third-party data. You can interact with them or even change
We’re excited to announce a revolution in online video. It completely transforms the world of video, making it alive and evergreen and elevating digital engagement to a whole new level. What makes all this possible? A suite of innovative Living Video functionalities baked into our Next Generation Video Platform, the
As the world’s leading provider of Personalised Video, we understand the power of easily embeddable media. We help brands better connect with their unique audiences through powerful, video-driven customer experiences. Using our scalable, secure tool to create individualised video messages in real-time (in full cinematic quality), Idomoo helps you humanize
To celebrate its top players and a banner year, CCP Games created a personalised year-in-review video for the EVE Online community. Deployed to over a million pilots, the “My Year in EVE” campaign allowed gamers to handpick achievements to include in their video, then generate that video in real time
When Kaltura – well known provider of live, real-time and on-demand video SaaS solutions to thousands of organisations around the world, engaging hundreds of millions of viewers at home, at work, and at school – was founded in 2006, their founding values were openness, flexibility, and collaboration, as reflected in
Icelandic gaming company CCP, maker of the award-winning EVE Online virtual reality game, was built on the principle of pushing the envelope and breaking new ground. So it made perfect sense that they were looking for an out-of-the-box, cutting-edge way to capture their users’ attention at the end of 2019
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