When something is broken in your business, it can be difficult to come together as a team and identify the root of the problem. In the case of customer churn, however, there’s a strong consensus among industry experts who say that your broader customer experience strategy has a profound impact
With customers having an abundance of choices at their fingertips, earning their loyalty is essential for any business aiming to thrive. After all, loyal customers are 50% more likely to try new products and spend 31% more than new customers. Securing a loyal customer base not only fuels business growth
The marketing industry has moved beyond questioning whether or not to personalise. I think we can all unanimously agree that not personalising your marketing efforts is a pretty serious oversight. The numbers don’t lie. Not only do 71% of consumers now expect companies to deliver personalised interactions but 76% actually
If you’re looking to improve your customer retention rate, video marketing might just be your secret weapon. We’ve talked about it before. Customer engagement positively impacts ROI, with fully engaged customers more likely to stay loyal and spend more money over time. And here’s where video comes: It’s one of
Imagine, if you will, a world without marketing personalisation. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
If you want to evaluate how effective your customer service program is, simply take a look at your customer retention rate. To put it simply, the definition of retention is keeping your customers. More broadly, it includes the actions brands take to reduce customer churn. The retention rate meaning, therefore,
Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalised Video can improve the customer experience and drive real results for businesses. While Personalised Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it
Personalisation is no longer an option when it comes to customer communications. Recent research has revealed that an overwhelming 82% of customers cite personalised experiences as a key driver in their brand choices. And this trend holds particular significance in an industry like health and wellness, where every person’s journey
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