The travel industry has grown rapidly, with more people traveling than before. Global travel and tourism revenue hit $916 billion in 2024 — and it’s only going up from here. The market is projected to grow by 4% annually, reaching $1.11 trillion by 2029. As travel surges and competition heats
Trying to boost sales? Personalisation is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalisation appealing, with 80% more likely to do business with a company that offers personalised experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships,
Personalisation ranks among the top strategies for delivering a stellar customer experience. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer
Understanding the psychology behind customer engagement can help you inspire your audience to take action. When you know how to drive action through effective engagement, you’ll experience higher ROI in your business. That’s because customer engagement is critical to your business’s success. Many companies design their products and services using
Gamification might sound like another one of those marketing catchphrases of the moment, but behind the hype is a legitimate trend that’s driving loyalty and sales. And it’s only growing in popularity. Turning something into a game to encourage the right behavior is nothing new. Chances are if you think
“Music expresses that which cannot be said and on which it is impossible to be silent.” That’s a famous quote from Victor Hugo, and he’s got a point there. We all know that music influences our mood because we’ve experienced it for ourselves. We know that when we listen to
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalised Video can improve the customer experience and drive real results for businesses. While Personalised Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it
Imagine this scenario. You have a webpage with lots of great information that you’d like your customer to know about. But that’s part of the problem — there’s lots of info there. Wouldn’t it be great if you could wave a magic wand and instantly turn that webpage into a
Selling video production services to enterprise companies can seem daunting without a clear roadmap. Often, though, the best first steps are the simplest. Think about the problem your potential client needs to solve. Ask insightful questions that can inform your strategy. And show the value of video content in a
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet,
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