Customer engagement has never been more important. But while 86% of buyers are willing to pay more for a great customer experience, businesses still struggle to meet expectations. In fact, there seems to be a disconnect when it comes to CX quality: 85% of marketers are impressed with their brand’s
Brands worldwide have tapped into the power of marketing personalization and its ability to improve customer experience, drive revenue and create consistency across channels. A whopping 89% of leaders believe personalization is crucial to their business’ success in the next 3 years. Across industries, brands large and small are scrambling
Video is currently one of the hottest mediums for marketing and advertising, growing nearly 80% faster than total media overall. Digital video ad spend in the United States alone hit an estimated $62.9 billion in 2024 and is set to increase even more over the next 4 years, reaching $112.77
Marketers have been turning to video for years to overcome the challenges of text communications. Video is more memorable, shareable and engaging — and people love it. It accounts for the vast majority (over 80%) of all consumer internet traffic. But video technology is changing. Previously, brands used video mainly
Trying to boost sales? Personalization is a practical strategy that helps businesses stay relevant. Epsilon found that an overwhelming majority of consumers (90%) find personalization appealing, with 80% more likely to do business with a company that offers personalized experiences. Buyers are more sophisticated now. Rather than one-and-done transactional relationships,
This year, we again conducted a market study of 2,000 consumers, asking them their opinions on a range of customer communications, especially video. It’s an annual report (you can get the latest data here), but this year, we looked at something new — how interested are they in receiving AI
Producing high-quality video content has always been a challenge for businesses. From high costs to tight deadlines, video creation often requires a significant investment of time, money and bandwidth. But now, thanks to advances in generative AI, the game has changed. No longer do you need an entire production crew,
Imagine, if you will, a world without marketing personalization. A world where, regardless of how many times you interacted with a company, no matter how frequently you set preferences and shared data about yourself, you weren’t treated like an individual. Heck, you weren’t even remembered. Can people live without marketing
Creating videos has never been easy. Trying to add more corporate video content across an entire company? Sometimes it feels nigh impossible. But AI is here to help. Thanks to the recent advances in AI-generated video content, creating engaging video is easier than ever — for anyone in your organization.
The annual State of Video Technology report looks at how businesses need to communicate if they want to truly connect with their customers. Video is important, but it’s not just about making a slick commercial and calling it a day. It’s deeper than that. Over 2,000 consumers across the U.S.
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