When it comes to digital content, Interactive Videos are experiencing a surge in popularity, becoming a powerful tool for businesses and creators.
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Notably, a staggering 79% of consumers express interest in receiving Interactive Videos from brands, and this interest reaches an even higher level, at 88%, among the younger demographic of Gen Z and millennials, as well as high-income earners.
The good news? You don’t need a Hollywood-level production team to unlock the potential of Interactive Videos. There are now plenty of user-friendly software and tools that make it easy to integrate interactive elements into your content with just a few clicks.
To help you get started, we’re unveiling the top 11 interactive video software solutions that can help you elevate your content. But first, let’s break down what interactive video software is.
What Is Interactive Video Software?
Interactive video software is the technology that transforms traditional linear videos into engaging, user-driven experiences.
Essentially, they provide a toolkit for seamlessly adding clickable hotspots, call-to-action (CTA) buttons, quizzes and other interactive features into videos, transforming them into an immersive and personalised experience.
In many cases, these software have user-friendly interfaces, making it possible for those without advanced technical skills or video production experience to design engaging interactive content.
Innovative and versatile, interactive video software is being used across industries. From e-learning platforms offering interactive tutorials to businesses with their clickable product showcases, these solutions are ushering in a new era of content creation, where the audience actively shapes the viewing experience.
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Why Use Interactive Video Software?
So why should you consider adding interactive video software to your content creation toolkit? The answer lies in their ability to elevate your videos from mere visuals to immersive experiences.
Most notably, using interactive video software can help you boost engagement. With Interactive Video, viewers aren’t just passively consuming content — they’re actively involved in the narrative. This naturally leads to higher levels of interaction and retention.
From clickable surveys and quizzes to gamified elements and video branching scenarios, interactivity gives viewers a video experience they can’t help but engage with. Try it for yourself with this branding video by EE which puts the power of storytelling in your hands!
The higher levels of engagement that Interactive Video inspires can ultimately lead to greater overall ROI. As Gallup reports, “fully engaged customers represent a 23% premium in share of wallet, profitability, revenue and relationship growth over the average customer.”
As we look at different interactive video software solutions, you’ll learn more about how these video tools can help you elevate your content game to new heights. Now, onto our top 11 picks.
1. Idomoo
Since we’re kicking things off, it’s only fair we start with ourselves, right? At Idomoo, we empower brands to create Personalised, Interactive and customisable videos at an unmatched scale and speed. Our Next Generation Video Platform uses AI and automation tools to generate millions of dynamic videos in cinematic quality and in real time.
From onboarding to sales and beyond, our videos are always relevant and relatable, adding a human touch that instantly upgrades the viewing experience. Just see how Lancôme elevates the employee training process with an Interactive Video that dynamically responds with relevant feedback to each viewer’s choices.
Our Interactive Video features allow viewers to engage with and even customise various elements of a video in real time, right from the player. Whether you aim to boost your conversion rate with an interactive CTA or engage customers by letting them pick what to include in their personalised year in review, we’ve got you covered.
- Founded in: 2007
- Headquarters: New York, NY
- G2 rating: 5 out of 5
- Use cases: Onboarding, churn reduction, sales, customer service, loyalty, year in review, bill explainers, engagement
2. Vimeo
Vimeo is a “video experience platform” with features that include video hosting, sharing, editing and more. Vimeo operates on a software-as-a-service model, providing subscription plans for businesses and content creators.
Since acquiring the interactive studio WIREWAX, Vimeo’s platform now offers a range of capabilities that make interactive video possible. Users can create dynamic, interactive videos with branching options, clickable hotspots, overlays and shoppable features. Additionally, its analytics dashboard allows users to measure the success of their videos.
- Founded in: 2004
- Headquarters: New York, NY
- G2 rating: 4.2 out of 5
- Use cases: Video marketing, ecommerce, employee communications
3. Kaltura
Kaltura is a provider of interactive, AI-powered video solutions, offering a variety of software-as-a-service products, solutions and a platform-as-a-service. It serves various industries, including financial services, healthcare, education and telecommunications.
Kaltura’s interactive video software capabilities provide tools for interactivity and timeline editing. Users can edit videos, add quizzes, hotspots and advertisements. The editing tools also provide support with captions, translations and multiple synced video streams.
- Founded in: 2006
- Headquarters: New York, NY
- G2 Rating: 4.3 out of 5
- Use cases: Training, collaboration, communication, marketing, sales, entertainment
4. Mindstamp
Mindstamp is an interactive video platform that provides an easy and affordable solution for creating personalised and dynamic interactive videos. The platform simplifies turning any online video into an interactive experience.
With Mindstamp, users can add interactive elements, such as buttons, hotspots, drawings and more. Mindstamp also provides content discovery and navigation capabilities and lets users embed HTML to include PDFs, podcasts, calendar links, Google Docs and more in their videos.
- Founded in: 2018
- Headquarters: Satellite Beach, FL
- G2 rating: 4.6 out of 5
- Use cases: Marketing, training, sales, education
5. Spott
Spott is a marketing software-as-a-service platform that uses machine learning and artificial intelligence tools to make interactive, enriched and shoppable content. When it comes to its interactive functionalities, Spott enables users to create multiple types of interactive content, including videos, images, PDFs, catalogs and 360-degree images. It also offers interactive templates designed for a variety of goals and branding options.
- Founded in: 2015
- Headquarters: Aalst, Brussels
- G2 rating: 4.7 out of 5
- Use cases: Product demonstrations, ecommerce, virtual tours, sales
Interested in AI video? AI makes Interactive and Personalised Video creation even faster. Find out how AI video works at the enterprise level.
6. Wootag
Through its software-as-a-service platform, Wootag offers video marketing and analytics solutions that empower marketers to create interactive videos, display ads and more.
With Wootag videos, users can engage with brands and make purchases directly from within the video content. The platform allows for limitless interactions within the video, encourages social media sharing and seamlessly integrates with diverse platforms, including Facebook, websites and smart TVs.
- Founded in: 2015
- Headquarters: Singapore, Singapore
- G2 rating: N/A
- Use cases: Lead generation, offers, polls, booking, store locators, feedback
7. Adventr
Adventr is a platform in which users can upload existing videos and then design, distribute and analyse their interactive video campaigns seamlessly. The platform enables users to craft actionable videos with integrated text, calls and emails, as well as provides real-time charts and content performance data. With just a few clicks, users can make, publish and share interactive videos across various online platforms.
- Founded in: 2019
- Headquarters: New York, NY
- G2 rating: N/A
- Use cases: Advertising, marketing, education, media, entertainment, ecommerce
8. eko
Designed for the creation and delivery of interactive entertainment, eko partners with media companies, independent creators and brands to create experiences for digitally native audiences.
The platform’s interactive video technology specialises in bringing product catalogues to life, creating engaging, high-performing product visuals for ecommerce. Key features include the ability to generate a gallery of media assets that work reliably and consistently across modern desktop, laptop, tablet and mobile devices.
- Founded in: New York, NY
- Headquarters: 2010
- G2 rating: N/A
- Use cases: Ecommerce, product showcases
9. ThingLink
ThingLink is a digital storytelling platform that creates immersive user experiences. With its intuitive editor that’s easy to learn in 2 minutes, you can create interactive content using images, videos, 360-degree media, 3D models and simulations. This makes it a versatile tool that’s perfect for presentations, webinars, virtual tours and gamification.
- Founded in: 2010
- Headquarters: Palo Alto, CA
- G2 rating: 4.1 out of 5
- Use cases: Marketing, communications, employee training and development, education
10. Smartzer
Smartzer is a software-as-a-service platform that specialises in live shopping and interactive shoppable videos. Smartzer’s platform allows users to make any part of a video shoppable and interactive through customisable overlays with clickable hotspots linked to product information. Popular among brands, retailers and agencies, the platform can be used for interactive video ads, e-commerce, social media and email newsletters.
- Founded in: 2012
- Headquarters: London, England
- G2 rating: N/A
- Use cases: Ecommerce, live streaming, product showcases
11. Stornaway
Stornaway is an “interactive video story maker designed for non-coders.” The platform allows users to map, write, test and publish their interactive narratives. Once the interactive story is ready, Stornaway offers multiple distribution options. Users can showcase their content on Stornaway’s player, their own websites and social media.
- Founded in: 2020
- Headquarters: Bristol, England
- G2 rating: N/A
- Use cases: Training scenarios, sales demos, video games, quizzes, entertainment
Going Beyond the Play Button
As the demand for Interactive Video in marketing continues to surge, it’s evident that this engaging format is here to stay. If you’re eager to start creating your own interactive content, any of the mentioned software options are good starting points.
At Idomoo, we’re particularly excited about the options that we bring to the table. Whether you have the bandwidth to take a DIY approach or prefer white-glove treatment, our services are designed to meet your needs.
Curious to explore further? Check out our practical guide on how to make Interactive Videos.
