Video content seems to be everyone’s favourite child these days: your prospects, your customers — even your boss. Brands are clamouring to create more video content. After all, it’s what 83% of people say they want more of.
This pressures you to produce more videos more rapidly. Yet, creating videos isn’t a speedy task like writing a blog post or designing a social media graphic. Some video projects can extend into months.
With a wave of an AI wand, you can now produce videos in mere minutes, just like many other companies that are turning to artificial intelligence to help keep up.
How’s it going for them? Follow along as we explore why and how businesses use AI for video content.
Real-World Benefits of AI in Video Production
The latest data shows that 65% of consumers are ready for brands using AI in their video creation. Consider that an invitation to use AI video production for marketing efforts and business success.
Here are some of the benefits.
Cost and Time Savings
AI can be a time and money saver because AI video production tools significantly reduce the time and resources needed to whip up top-tier video content. Imagine how much time your team (or you if you’re a team of one) could save on tasks like:
- storyboarding
- scriptwriting
- editing
- selecting footage
- transcription
- basic animation
It took less than 5 minutes for our video AI solution to generate the sales pitch below for one of our products (Personalised Video), drawing only from a text prompt and our brand kit. AI makes video production lightning fast — and effortless.
When the pricing is right, and you churn out more content with less effort, it boosts your ROI. With the money you’re saving, you have more spend to allocate to other goals your budget needs to cover.
Enhanced Creativity and Quality
You might worry that AI could snuff all of the creativity out of your video production. But it’s quite the opposite.
By dealing with the humdrum tasks, AI frees your team to zero in on big-picture creative decisions. Plus, AI can open up creative possibilities your team might not have thought of. As anyone who’s worked with an LLM knows, AI is great for brainstorming.
The right AI video tool can come up with out-of-the-box styles and storyboards you might not have thought of. And editing is easy, so you keep the ultimate creative control, iterating if needed from what AI provides.
Scaling Video Across Your Organisation
Using our purpose-built AI video creator, anyone in your organisation can make professional videos on the fly without any special technical skills. Can they use a keyboard and the internet? Then they have the skills needed to make videos of all sorts — promo reels, explainers, ads, personal greetings, sales follow-ups, event invites and more — with our intuitive AI video maker.
This opens video creation to not just video production beginners but anyone. Whether they’re in HR, sales, support or marketing doesn’t matter.
5 Ways AI Addresses Common Video Production Challenges
Whether you’re creating training videos, explainer videos, TikToks, Reels, marketing videos, or something else, if you’re taking a DIY approach to the video creation process, you’ve likely invested in in-house equipment and training. Even with all the best equipment and training, you’re likely still facing a handful of challenges, such as:
1. Time Constraints
Speed matters a lot in business, and AI video generators make it easy for you to put out a lot of videos in a snap. Here’s how:
- They cut down production time by writing scripts and creating storyboards automatically.
- Some AI tools can choose and organise footage, images, and graphics for you.
- AI tools can give you a real-time view of your video.
- Customise your video quickly with ready-made video templates and designs.
2. Skill Gaps
Only some businesses are lucky enough to have professional videographers, animators or editors on staff, making it tough to produce high-quality video content consistently. These AI video tool features help fill those skill gaps:
- Easy-to-navigate interfaces
- Automated editing features
- Professional-quality animations and transitions
- AI voices using text-to-speech technology
- AI-generated suggestions for better composition, pacing, etc.
3. Content Volume
Many businesses experience demand for regular, high-quality video content across multiple platforms. Here are some of the ways AI tools help businesses ramp up video production:
- Repurposing long-form content into shorter clips for social media
- Automatically creating variations of videos with different aspect ratios
- Batch processing multiple videos with consistent styles and branding
- Streamlining the content creation workflow from ideation to publication
- Generating many versions of a video for different platforms or audiences
4. Consistency
If you’re after brand recognition, it’s helpful to maintain a consistent brand voice and visual style across your videos.
AI helps you stay consistent across videos in a few ways:
- Generating consistent background music and sound effects
- Maintaining brand guidelines through preset templates and style guides
- Automatically applying consistent color grading, fonts, and visual effects
- Guaranteeing uniform text styling and placement across multiple videos
- Providing voice cloning capabilities to maintain a consistent narrator across videos
5. Automating Time-Consuming Tasks
Many aspects of video production (like editing, transcription and basic animation) are time-consuming and could benefit from automation via AI. Here’s where using AI in video production automation shines:
- Syncing audio and video tracks
- Transcription and captioning of spoken content
- Translation of text and audio for multilingual versions
- Automatic B-roll selection based on video script content
- Removal of background noise or unwanted elements in footage
An even more challenging task? Keeping your customers’ trust by keeping their data secure and sharing accurate information.
Keep Data Secure and Content Accurate With AI
When nearly 6 out of 10 consumers express concerns about AI — everything from lack of personalisation to the risk of inaccurate content — it makes sense to be picky about the tools you use for AI video content creation. In business video production, accurate content and data security are essential. The latter is especially important when dealing with customer information, for instance, if you’re creating personalised AI videos.
But content accuracy matters for all types of AI videos. That’s where retrieval augmented generation (RAG) comes in. RAG is an AI framework that enhances large language models (LLMs) by grounding them in up-to-date information sources.
For example, RAG can pull from your company knowledge base to improve the accuracy and reliability of generative AI content.
Here’s why it’s a giant leap forward in terms of branded content quality for businesses:
- It ensures access to current, reliable information.
- It cuts costs by reducing the need for constant model retraining.
- It lessens the risk of revealing sensitive data or creating incorrect information.
- It provides transparency about the source of the data, so fact-checking is simple.
Think of it this way: The internet is a grab bag full of scribbled notes — some accurate, some not. You wouldn’t want to blindly draw a note out of that bag and use whatever piece of paper you pull out as the basis for your company’s video script.
With our Enterprise AI Video solution, you can tell it to only pull from your company material. This lets you control the information used. Plus, it will always cite the source of that information to make fact-checking simple.
RAG tech lets businesses create accurate, on-message and engaging videos. With it, you keep your customers’ trust while using AI-generated videos.
How To Use Video AI for Business (With Examples)
Now that we see how AI in business video production makes scaling easier, let’s look at three ways businesses could use it.
1. Customer Communications
AI video serves many purposes, one of which is customer communications. Our AI tool can even turn any document or webpage into an engaging, branded video with a single click. With text to video AI, you can turn anything — sales materials, FAQs, or PDF instructions — into a video, making it easier to understand and boosting accessibility.
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It’s practical in many industries because of its ease of use. In this AI video example, an insurance company shares instructions on what to do in an auto accident. AI-generated voiceover, graphics and text make it easy to follow. Since people learn better when they hear and see information, it will make it easier to recall the instructions, even when flustered.
Takeaway: AI video is a versatile tool that can turn any text-based content into a visually engaging and easy-to-understand video, enhancing comprehension and recall. It’s relevant across diverse sectors, from healthcare to financial services, making complex information accessible and digestible.
- AI video makes info from any document or webpage easier to understand.
- Its application spans a wide range of industries, making it a versatile tool for any business.
- Auditory and visual aids increase information retention (especially helpful in high-stress situations).
2. Raising Awareness
Tesco, the British grocery giant, uses AI in their Stronger Starts campaign to support kids groups. The campaign used fun video messages featuring an AI avatar of Olympic gold medalist Dame Jessica Ennis-Hill.
Customers could enter information they wanted to share about their kids groups. The AI tech let the avatar address the recipients by name and explain how their in-store blue token vote made a difference to local charities.
The result? A campaign that created buzz that increased awareness. The shareability also expanded the campaign’s social media reach. It’s a smart, tech-driven approach to community engagement.
Takeaway: AI helps us tailor content to individuals, and getting a nod from a well-known figure can make our campaigns pop. Also, a strategic social media strategy can impact how far and wide a campaign can reach.
- Custom video messages powered by AI can significantly boost engagement rates.
- Using customer input to tailor video responses creates memorable brand experiences.
- Shareable content increases brand awareness and customer acquisition.
3. Communicate Within Your Organisation
AI video isn’t just for delighting customers. It’s also a boon for internal communications. Imagine Sarah, from the video above, thrilled to see a video celebrating her recent promotion tailored just for her — her photo, her name, all in a sleek, professional package.
The magic here is our AI’s capability to craft unique videos from a simple prompt, such as “create a video for Sarah celebrating her promotion.” It’s a time-saver and a clever way to foster a sense of community within the company.
Takeaway: Personalised Videos aren’t just for external marketing. They’re an engaging, efficient way to foster a positive company culture. So why not give your colleagues the same VIP treatment as your customers?
- Crafting videos through an AI prompt streamlines the process, freeing you up for other tasks.
- It’s an innovative approach to sharing company news that inspires employee buy-in.
- AI makes quick videos to help everyone know what’s going on, fast.
AI Video Generators: SMB vs. Enterprise Solutions
Maybe you’re already using, or thinking about, an AI generator to save some cash while speeding up your video content production. After all, 68% of consumers are interested in AI tools that create videos from text. They’re even more receptive when it’s personalised. We guess you could say that AI is content personalisation’s best friend.
Here are 5 popular options ideal for SMBs and their use cases:
- Lucas: Best for complete video creation in seconds from a text prompt or webpage
- Descript: Best for use cases like webinars, podcasts, screen recordings, and tutorials
- Synthesia: Best for when you need to make quick avatar videos
- Pictory: Best for small businesses aiming for simple social media videos
- Wondershare Filmora: Best for editing YouTube, marketing, and short-form videos
Why AI Video Generators Are Essential for Enterprises
While these more consumer-oriented AI video creators offer other features for video creation and editing, they lack the capabilities that address complex enterprise needs, such as:
- Seamless integration with existing business systems
- Scalability for millions of videos
- Enterprise-grade security and compliance
- Content accuracy and quality control
- Advanced personalisation
- Flexible video editing tools
That’s where tools like our Next Generation Video Platform can help you scale video production across your organisation. If you don’t want to work with our video production team or hire an agency, use AI to generate the video for your campaign.
Our AI handles everything from scripting and storyboarding to footage, voiceover and more, offering quick and customisable end-to-end video creation for organisations of all sizes.
4 Reasons Why Enterprises Benefit From AI Video Creators
Digital marketing is changing, and AI video tools let you create relevant videos quickly and securely with an AI trained on your content so you can stay at the forefront of the changes. The best AI video generators are accurate and help keep the content on message.
AI video content creators can turn any document into an engaging video in a single click and turn your webpage into a video. The best tools (ours, at least) can connect to your knowledge base or any collection of documents and presentations for on-brand video creation every time. All types of brand content are more digestible and user-friendly as videos. Plus, it improves accessibility.
Our Enterprise AI Video creator saves you time and effort because it handles all aspects of video creation — from script, voiceover and animation to footage and interactive CTAs. If edits are needed, they’re straightforward to make.
Here are the top ways the best AI video generators help enterprises create engaging video content.
1. Top-Notch Security and Compliance
Security is a must because you want to be a business your customers can trust. The right AI video platform will meet strict data security standards and industry regulations.
Unlike video creators targeted to SMBs, corporate-friendly AI video creators are more likely to have robust security measures such as the ISO 27001 information security certification and SOC 2 Type 2 compliance.
2. Scalability and Performance
The right enterprise solution is better able to handle videos at scale. We have what you’re looking for if you want cinematic quality at a scale of millions, even in real-time.
3. Integration and Customisation
Enterprise solutions offer user-friendly integration with existing CRM systems and data sources. They can also come with APIs and automation tools to streamline your workflows.
4. Content Accuracy and Quality Control
AI video generators that use RAG to pull from company-approved content are more accurate and reduce the risk of AI hallucinations or factual errors.
Welcome to the Future of AI in Video Production
AI solutions have advanced beyond just ChatGPT, and it’s time to think video-first. AI in video production isn’t just a futuristic concept. It’s here, and it benefits businesses of all sizes. Use it to create more engaging, cost-effective video content that drives results.
If you’re looking for a tool to make it simple, our AI is end-to-end. It covers everything from writing the script and creating media to distributing your video, and it’s the only tool in the video landscape that offers integration with a knowledge base and brand kit so each video is ready to go faster.
Ready to use AI to scale your video content marketing?
