FAQs

Your Questions, Answered

Wondering what Next Generation Video is and how it can help you? Browse our frequently asked questions below.
Personalised Video 
AI Video 
Interactive Video 
Dynamic Video Ads

General FAQs

Idomoo’s Next Generation Video Platform powers personalised, interactive and AI-driven videos that deliver real results, including 10x higher engagement, 73% lower support call volume and 17x ROI. Our enterprise-grade platform is the only solution on the market able to handle high-quality dynamic video generation at a scale of millions.

Next Generation Video is video that has evolved beyond legacy video and is specifically geared toward a better customer experience. It combines Personalised Video, Dynamic Video Ads and Interactive Video, all of which provide a more customised viewing experience, and Enterprise AI Video, which enables high-scale video content generation.

The length of time it takes to get a video campaign live varies based on the project. We’ve launched global campaigns with millions of Personalised Videos in as little as 2 weeks.

Idomoo is compliant with global security standards like ISO 27001 and SOC 2 Type 2. Specifically for healthcare organisations, we’re HIPAA compliant and ISO 27799 certified. We also clear annual audits conducted by third-party cyber assurance firms and are regularly audited for our work with some of the world’s top financial brands. Read more about our security credentials for data-driven video.

Next Gen Video is used throughout the customer lifecycle. For customer acquisition, prospects can interact with the video to share their data or click to convert, or you can target them with hyper-relevant Dynamic Video Ads. Once they’re a customer, common use cases include onboarding videos, customer service videos, videos to improve sales (especially personalised upselling and cross-selling) and videos for churn prevention and loyalty.

A particularly unique use case for Personalised Video is a year in review or other recap that highlights a customer’s activity over a given period in a way that’s engaging and highly shareable.

There’s no minimum or maximum audience size for Next Generation Video. You can generate a video for an audience of one or 1 million. Our technology allows each video to be different based on who receives it.

ROI varies based on your goals, but we’ve seen customers have great success both generating revenue and cutting costs with Next Generation Video. Examples include 8x higher conversion rates, 75% lower costs and 17x ROI compared to a control group without Next Gen Video. We regularly deliver upwards of 4x ROI on video projects.

No, you can work with the agency of your choice or even access our open platform directly if you have the video skills in-house. Our award-winning video production team is here as a resource if needed, but you can work with any studio you’d like.

Yes, our platform is fully open, so if you know how to create “regular” videos, you can access our platform to create Next Generation Videos. It’s free to sign up and get started. To learn more, check out what’s included in our platform license.

Personalised Video FAQs

Personalised Video combines personal data, usually provided by the customer, with the most engaging form of online content: video. The personalisation blends with the video to create a truly immersive, bespoke experience. But Personalised Video isn’t only adding customer data to video scenes. It can also involve changing the scenes selected based on who’s watching. For a more thorough definition, read our ultimate guide to Personalised Video.

You don’t need much. Even starting with just your customer’s first name delivers a “wow” factor. While more personalisation is great, we recommend starting small to get your project off the ground rather than waiting until all your data is perfect — otherwise, you’ll never begin. Our team can help you choose the right level of personalisation for your project.
Personalised Video isn’t creepy when the person receives it from a source they trust, especially when it’s a source they know they’ve shared their data with. If your insurance provider sends you a video that greets you by name and reminds you that your policy will renew on a specific date, you don’t wonder how they know your name or renewal date. Personalised Video is friendly, relevant and human, not creepy.

We don’t use personally identifiable information (PII) in Personalised Videos. However, we are always careful with customer data, following rigorous security protocols. We’re also credentialed with global security standards like ISO 27001 and SOC 2 Type 2, among others. For more about our certifications and processes, read our guide to Personalised Video data security.

Our patented rendering engine is our secret to producing cinematic quality data-driven videos at a scale of millions. What would take legacy solutions months or years to do (depending on the quantity of videos), we can do on demand, generating videos in up to 100x real time.
Personalised Video fosters stronger customer relationships by delivering relevant content that makes viewers feel valued. By leveraging customer data, businesses can create targeted messages addressing individual needs and situations, leading to higher engagement and brand loyalty.

Personalised Video offers a next-level digital customer experience by combining the power of personalisation with the engaging format of video. By leveraging customer data in a medium that’s easy to watch, it’s always relevant and actionable while helping your customers remember and feel more connected to your brand. Taken together, this increases not just campaign-level KPIs like conversions or lowering support call volume but also long-term customer loyalty. The latest data shows that Personalised Video is 4x more likely than generic video to make customers feel valued by the brand.

AI Video FAQs

AI-generated video is any video generated with the assistance of artificial intelligence, whether it’s used to create the video footage or assemble the scenes. Idomoo’s Enterprise AI Video is unique because it generates a complete, usable video rather than just a segment of footage.

Generative AI video created by Sora, Meta Movie Gen, Runway and others refers to video footage that didn’t previously exist and was created by AI. It can be anything, even imaginary, such as a dog typing an email. Our AI is an end-to-end solution that generates complete videos with multiple scenes that incorporate footage, text, voiceover, animation, CTAs and more. So while Sora and similar tools do one step in the video production process, we do it all. For more about this, see our ebook on generative AI video vs. end-to-end AI video.

Unlike typical large language models (LLMs) that scrape information from the internet and might generate inaccurate content, Idomoo’s Enterprise AI Video prioritises accuracy. Users can choose the dataset from which videos are created, relying on a method called retrieval-augmented generation (RAG). This guarantees the AI uses pre-approved information from sources like your company knowledge base or web properties, ensuring accuracy and brand alignment in the generated video content.

Yes, a majority of adults (65%) are open to or interested in receiving AI videos from brands. This preference is even higher for Gen Z and high earners, with over 75% saying they’re ready for AI video content from brands. Customers are also 2x more likely to prefer receiving an AI video generated from a document than the document itself.

Our Enterprise AI Video solution can do it all, from creating the script and storyboard to handling the footage, voiceover, animation and more. Users only need to provide the prompt. Our AI does the rest. Editing is optional.

Our tool includes a brand kit feature where you can specify the colors, logos, fonts and other assets to use in videos. This way, every video created is automatically on brand. Our AI can also learn styling from human designers.

The biggest benefit most brands will see using an AI video tool is saving time and money. AI video production streamlines the creation of videos, freeing up resources. Another benefit is leveraging the creativity of AI to think outside the box for your video needs. Lastly, its ease of use means anyone in the organisation can use it, empowering teams that historically didn’t have access to video production budgets, like sales reps, support and HR, to create videos in minutes.

Our Enterprise AI Video solution gives you all the benefits of AI video — namely speed, time savings, cost savings, convenience and creativity — and makes it corporate-friendly. Our tool can be customised for your brand, draw directly from your knowledge base and leverage our other platform features like personalisation and interactivity. This allows you to scale video content creation across your organisation for every stage of the customer journey.

Interactive Video FAQs

At its simplest, Interactive Video is any video that allows for user interaction directly with the video. It could be clicking a link that takes them to a website or another scene or a more gamified choose-your-own-adventure experience. Idomoo even allows users to create their own video from inside the player, an advanced form of video interactivity.

You can add CTA buttons, branching narratives, dynamic hotspots, surveys, forms, tooltips and much more. Essentially, any element of your video can be interactive.

You can also allow users to customise their video. A common use case is sending your customer a year in review that they can share with friends. They’ll be even more likely to share it if they can customise what’s in the video, which they can do by choosing predefined options (which you’ve set) and then generating a new video, with their own personal twist, in real time. This dramatically increases engagement and brand reach through social shares.

Yes, Interactive Video increases engagement directly within the video. It can be used in onboarding to guide customers through the process and let them click through to their next step. With shoppable videos, it can connect to your online store and increase purchases from the video. And it can let users skip ahead to the information relevant to them, ensuring they stay engaged rather than dropping off.

User customisation, an advanced form of video interactivity, also increases engagement with your video beyond just your customer as they’re more likely to share it with friends and family.

Yes, any Interactive Video can be personalised. This provides an exceptional, hyper-personalised experience for the viewer who receives a tailored video that they can then further customise through the viewing experience. However, Interactive Video is also a great way to provide a more personalised experience when you don’t have data since the users can interact with the video to personalise it.

Interactive Video empowers viewers to actively engage with the content beyond passive viewing. This increases the likelihood of conversions since they can take action directly from the video. Interactive Video also enriches your first-party data, allowing you to learn more about your customers based on their interactions with your content. You can then use this information to personalise the customer experience going forward.

Interactive Video naturally increases engagement with your content, driving viewers to take desired actions and remember your brand longer. Interactive Videos can be used to provide on-demand support, cutting call center call volume, or boost sales. Contextual CTAs and other interactive elements capture viewer attention in the moment, leading to higher conversion rates.

Dynamic Video Ad FAQs

Dynamic Video Ads are a type of video advertising that allows businesses to create targeted videos for every segment of their audience. They move away from a one-size-fits-all approach by dynamically pulling different scenes based on user data, resulting in customised videos tailored to each individual. This personalisation can lead to increased engagement and conversions.

Personalisation is a key feature of Dynamic Video Ads. Using customer data such as device, location and more, businesses can generate as many dynamic videos as they need. For 1:1 personalisation, you’ll need a way to deliver ads to individuals (this isn’t something Meta does, for example), but our platform is able to personalise millions of videos, so scale is no issue.
You can target video ads based on a range of data points, including geographic location, the kind of device it’s displayed on, the demographics of the audience, buying behavior and psychographic data like lifestyle habits and interests.
Dynamic Video Ads can be deployed on customised landing pages, shareable via email or account portals, on TV through OTT and CTV platforms and on social media platforms such as Facebook, YouTube, TikTok and Instagram
Dynamic Video Ads are both more targeted than regular video ads and more engaging than targeted non-video ads. The content resonates with viewers, leading to increased conversions. And with our Next Generation Video Platform, you can even leverage AI to create the video content, making time to launch that much faster. Idomoo’s Dynamic Video Ads have delivered some impressive results for clients, including 7x return on ad spend (ROAS) and 5x higher click-through rate.
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