From applications to financial aid, the college admissions process can be complicated, especially when it’s remote. Make it easy with video, Gen Z’s favourite form of digital content.
To increase enrollment, welcome students with a personalised, shareable video. Add interactivity so they can click to submit deposits and include personalised next steps.
With Living Video, students can even input their specific financial aid needs to generate a brand new video in real time.
Don’t just reach out when you need something. Surprise and delight donors throughout the year. It can be as simple as a Personalised GIF, but personalisation always creates a “wow” effect.
Great opportunities for engagement include personal milestones, like the first day of school or a monthly donor reaching their one-year anniversary, and special occasions, from seasonal holidays to World Humanitarian Day.
From high school to college and beyond, graduation is a major milestone. Give it the personal attention it deserves.
A personalised graduation video is especially relevant for online students who might not be able to make it to an in-person ceremony. Even better, it’s a memento they’ll want to share on social media, increasing your school’s brand awareness.
Make your next stewardship campaign your best one yet by personalizing your request.
Let donors see the difference they made with a personalised recap. Grow alumni engagement with dynamic scenes based on the alum’s major or graduation year. Easily explain and visualise the impact of legacy gifting and recurring donations.
When you show your supporters what matters to them, giving grows.
Is your next student or donor on social media? Our hyper-targeted Dynamic Video Ads for Facebook and Instagram deliver 5x higher CTR over legacy video ads.
Once you have a prospect — a student who took a campus tour, a volunteer who signed up for your newsletter — show them the possibilities. Personalised Video puts viewers in the story, helping them see themselves as part of your organisation.
Client Results in Education & Nonprofits
See how top universities, national charities and other not-for-profit leaders have increased
engagement and donations with Personalised Video.
the control group
engagement
in donation
rate
CTR
Client Testimonials
Related Articles
How You and Your Brand Can Use Personalised Video Messages
Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of course, video is not a recent invention; it’s been around for over a century. What’s relatively new is that it’s easier to make and share and, with that, we’re seeing a shift from generic content produced for the masses to tailored videos made for smaller audiences or single viewers. Just think about your own day-to-day experiences. You’ve probably used video to share something intimate with friends on social media. Or maybe you’ve received a celebratory happy birthday video with heartfelt birthday wishes from a loved one. In place of static text or photo-filled messages, many of us are turning to
How the Higher Ed Industry Is Embracing Personalised Video
To reach today’s tech-savvy students, universities are upgrading their digital communications with advanced video technology — namely, Personalized Video. It’s now a key part of the student journey, from admissions to alumni relations and more. Top universities, including New York Tech, Quinnipiac University, Lewis University and others are leveraging Personalized Video to create a more meaningful student experience. And they’re seeing incredible results, such as 4x conversion rates. On the Rise Video is a fan-favorite among today’s consumers — and younger demographics like Gen Z are a driving force behind its popularity. Just take a look at the success of TikTok. This trend shows no signs of slowing down, either. Our own research shows the demand for video will continue to grow in popularity over the years to come, especially those that feature advanced technology — like personalization or interactivity. To meet this need, top brands across industries are leveraging
Idomoo and Lewis University Win Gold in dotCOMM Awards
Our Personalized Video campaign with Lewis University was a huge success — just ask the experts. The data-driven campaign earned gold in this year’s dotCOMM Awards under the category Video: Educational Institution. It consisted of short videos personalized to every viewer’s relevant financial aid awards, addressing one of the most important aspects of college — how students are going to pay for it. What Are the dotCOMM Awards? The dotCOMM Awards is an international competition run by the Association of Marketing and Communication Professionals (AMCP), celebrating creative professionals and their work in digital communications. The awards recognize the role applicants play in how products and services are marketed. This year’s judges, all highly regarded professionals within their respective industries, saw a pool of incredibly diverse applications. Over 2,500 entries were received from various countries and professions for over 241 categories. The awards were judged on several criteria, including quality, creativity
Why Video Plays a Critical Role in Higher Ed Marketing
Colleges and universities are facing a serious issue: enrollment is dropping. In the U.S., there were 662,000 fewer American students in spring 2022 compared to the year prior. Why?
Plan International Canada Reaches Donors on a Personal Level
What’s the endgame of personalisation? The answer is that there is no definitive answer. The need for a personalised marketing campaign depends on the business agenda of a company, organisation or industry.
Transforming the Student Experience: Admissions to Alumni
When COVID-19 first hit, the unprecedented changes forced schools of all kinds to adapt. Universities and colleges scrambled to figure out solutions for learning that would keep students safe while still maintaining an optimal learning environment. From Zoom classes to optional testing, there’s nothing quite like a pandemic to jumpstart change.
Can Personalised Video Create a Better World? We Think So
Taking a quick glance at the news or even in your own community, you are bound to see countless opportunities for positive change. In the nonprofit sector, demand is up. In 2020, 75% of nonprofits reported an increase in need for their programs.
Let’s Talk
See how Idomoo helps the world’s top universities and nonprofit organisations grow and engage with their audience. Fill out the form and we’ll be in touch.