Personalised Graphics

A Right-Sized Solution for Quick Impact

Want quick visual personalisation but don’t need a full Personalised Video? Personalised Graphics are the perfect way to surprise and delight your customers.

What Are Personalised Graphics?

Personalised Graphics are any graphic with 1:1 personalisation. From infographics to GIFs, these graphics work best for lighter use cases like celebrating a customer’s birthday or announcing a time-sensitive promotion.

Just like with Personalised Video, you can incorporate any data into your graphic, scalable to millions of customers. It’s all handled seamlessly in our automated, purpose-built platform.

Benefits of Personalised Graphics

Launch Quickly

Add personalisation to any graphic and launch campaigns with just a few clicks. Our platform connects straight to your CRM or other data source.

Increase CTR

Add a personalised thumbnail to increase clicks to your video or other content. You can even make it a GIF to add eye-catching movement to emails.

Drive Social Shares

Celebrate your customers with a Personalised Graphic that’s easy for them to share across social platforms, further increasing your brand reach.

Grow Loyalty

Visual personalisation adds an extra touch that shows you care. Use Personalised Graphics for a quick hello or happy birthday so you stay top of mind.

Personalised Graphic Results

Personalised Graphics work well as stand-alone campaigns or to add some extra fun to your Personalised Video campaign. Take a look at our clients’ results.

CTR
uplift

1 %

more
social shares

1 x

higher
engagement

1 x

Gallery of Personalised Graphics

Personalized Thumbnail

Infographic

Personalised GIF

Personalised Graphic FAQs

What formats can Personalised Graphics be made in?

Our Personalised Graphics are either GIFs or images. For images, the 2 most common formats are thumbnails for videos and data-driven infographics. Our platform can personalise any graphic, animated or still, at scale.

How easily are Personalised Graphics shared on social media?

Sharing a graphic on social media is easy. Your customer simply uploads their Personalised Graphic to Facebook, Twitter, Instagram or the platform of their choice. We recommend adding share links and campaign hashtags to encourage social sharing.

Are Personalised Graphics limited to a specific template?

No, Personalised Graphics have near unlimited visual variety. You can take advantage of a template to speed the design process, but our platform is flexible to work with any creative.

How is a personalised GIF different from a Personalised Video?

There are a few key differences. Personalised GIFs don’t have audio. They’re also a much smaller file size. One benefit is that they can auto-play in email. This makes them a great option for a thumbnail to link to your Personalised Video, but they work well for any email campaign.

Are there any limitations on the types of data I can use for personalising graphics?

No, you can personalise your graphic with any kind of data, just like you can with our Personalised Videos. Add customer data from your CRM, contextual data from the user (like their location) or even live data from another source. Data can also be real time, so the graphic automatically updates with the latest data the moment it’s rendered, or add it in batch mode. You choose.

Are there any limitations on the types of data I can use for personalising graphics?

Scale is no issue. We use the same purpose-built platform for Personalised Graphics that we use for our Personalised Video campaigns that have included millions of concurrently rendered videos. Our platform has been battle-tested by the world’s top brands in banking, gaming and more.

What are popular use cases for Personalised Graphics?

Personalised Graphics work for a range of use cases. Here are a few popular among our clients.

Social media: Create a share-worthy infographic personalized for every customer that they’ll love posting on their social channels, increasing your campaign’s reach and engagement.
Video thumbnails: Increase CTR with a thumbnail that includes your customer’s name or data relevant to them. This is especially relevant for onboarding, customer service and churn reduction use cases where personalization is powerful.
Email marketing: GIFs autoplay in email to catch attention. You can show a stand-alone sales offer or a snippet of an explainer video to encourage users to click through.
Special occasions: Want to wish your customer a happy birthday or anniversary? A personalized GIF or graphic is quick but makes a big impact on loyalty.
Recap infographics: An infographic makes a great add-on for a year-in-review video, giving fans another way to share their personalized content.

Personalised GIF Marketing: How To Boost CTR and Conversions

How do you deliver an engaging message in a matter of seconds? Many businesses seem to have found the answer — with GIF marketing. First introduced to users in the early days of the internet, this bite-sized format has rapidly taken hold in the world of marketing among some of the largest enterprises.