Customer Engagement Solution
Finally, Customer
Engagement That Works
Why Customer Engagement Matters
Engaged customers have a big impact on your bottom line. They spend up to 46% more and are more likely to refer friends. But engaging your customers is harder than ever. They’ve learned to tune out generic, boring brand messages. It’s time to do something different.
Idomoo’s Innovative Customer Engagement Solution
Customer Engagement Results
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Personalised Video Increases
Engagement 4x for Standard Life
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The world’s top brands, from banks to video game publishers, use Idomoo Next Gen Video as a comprehensive customer engagement solution that drives ROI. Get in touch to learn how we can do the same for you.Related Articles
How To Create Personalised Content (Without Making It Creepy)
Brands today face a complex challenge when it comes to personalisation. On one hand, customers have grown more and more concerned over how businesses are using their information, stressing the importance of data security and privacy protections. On the other hand, they’re also demanding tailored experiences that cater to their individual needs and preferences. It’s confusing and contradictory — but also not surprising if you consider our history. Cinema offers a great metaphor for this. Alfred Hitchcock’s “Rear Window” opens with the raising of a curtain. This is a tribute to classic theatre — a raising curtain has been shorthand for “the show is about to begin” for centuries. However, something is a little different here. These are not traditional theatre curtains, but rather a window curtain. This, of course, raises the question: What kind of show would be watched through a window? A voyeuristic one. The Dual Nature of
Building Customer Relationships in the Insurance Industry
Gone are the days of customers choosing to work with an insurance company simply because there aren’t any other options. We don’t just get our news from word-of-mouth meetups with friends anymore, just as we don’t choose our insurance or financial companies based on who is available in our area. Instead, choosing to work with an insurance company is a longer, more thought-out process. Potential customers consider everything from a company’s online reviews to their customer service to their policies and price. Because of this, it’s more important than ever to build customer relationships that are personal, trustworthy and will stand the test of time. Let’s dive into why insurance companies should prioritize building relationships throughout the customer journey and how to get started. What Does a Customer Relationship in Insurance Involve? Customer relationships in the insurance industry are the emotional connections and trust built between insurance providers and their
4 Times Brands Got Personalisation Wrong and How To Do It Right
Personalization ranks among the top strategies for delivering a stellar customer experience. In fact, 80% of consumers are more likely to do business with a company that offers personalized experiences. By using relevant customer data, brands can create a truly unique customer experience, making customers feel valued and increasing consumer trust. Done right, personalization has the potential to improve retention and conversions. And this can happen through a range of digital channels, be it video, emails, landing pages, MMS or anywhere else on the connected web. But while personalization offers massive potential, it can be a double-edged sword. Get it wrong and you risk alienating your audience — or worse, crossing a privacy line. Before diving into what brands get wrong, let’s explore how you should approach personalization. The Right Way To Do Personalization Personalization is more than just calling your customers by their name. To be effective, it needs
5 Surprising Ways Video Marketing Can Improve Customer Retention
If you’re looking to improve your customer retention rate, video marketing might just be your secret weapon. We’ve talked about it before. Customer engagement positively impacts ROI, with fully engaged customers more likely to stay loyal and spend more money over time. And here’s where video comes: It’s one of the best tools you can use to build and maintain that engagement. People are drawn to video because it’s dynamic, entertaining and easy to digest, making it the perfect medium to engage your audience. Instead of just telling them why they should stick around, you can use video content to give them a reason to. Think about it this way. If you had to pledge your loyalty to a particular friend, wouldn’t you choose the friend that regularly connects with you? The one who shares exciting updates, offers helpful advice and adds value to your life? The same goes for
How To Use Emotional Marketing With Video for Great Results
Our transition to an increasingly online world has made emotional marketing more important than ever. Interactions take place on screen instead of face to face. We text, rather than talk. This makes meaningful connections even harder, especially between brands and consumers. A study conducted by PwC found that 59% of all consumers believe enterprises lack a human touch in their customer experience.
How To Drive Action: The Psychology of Customer Engagement
Understanding the psychology behind customer engagement can help you inspire your audience to take action. When you know how to drive action through effective engagement, you’ll experience higher ROI in your business. That’s because customer engagement is critical to your business’s success. Many companies design their products and services using the principles of behavioral psychology. Likewise, marketers must understand the psychological triggers that move customers to not only engage, but to act. In marketing, evoking emotion is one of the most effective ways to inspire specific customer actions. The importance of creating an emotional connection between your customers and your brand can’t be understated. Customers who feel a deep, complete connection to your brand are 52% more valuable to your business than the average satisfied buyer. That means you should be invested in weaving emotion throughout your marketing efforts. Want to know more about exactly how the psychology of emotion
5 Tips To Create Support Videos for Your Customer Portal
Customer preferences and needs change over time. Among the recent rising consumer trends is the demand for self-service options. A recent report revealed that 81% of consumers want more self-service options — yet, only 15% of them expressed a high level of satisfaction with the tools available to them today. In other words, there’s a huge gap between what customers want and what they’re currently getting. This presents a golden opportunity for businesses to step up their game with their self-service offerings. By providing more tools — like well-crafted customer support videos — you can not only meet this demand but also set your brand apart from competitors. So what’s behind the appeal of self-service? The reasons are many but, in general, it saves users time from interacting with a business. Customers often seek quick solutions or answers to simple questions, wanting a convenient option that efficiently and clearly solves
How To Market to Millennials With Personalisation: The Ultimate Guide
Defined as the generation born from 1981 to 1996, millennials have long evolved past their stereotypes as tech-savvy teens. Well into their late 20s to early 40s, this cohort is now settling into established careers, starting families and making major financial moves. And as the generation with the most buying power, millennials’ economic influence is something that businesses cannot afford to overlook. So while Gen Z has become an increasingly hot topic, it’s still important enterprises don’t forget about millennials in their marketing efforts. Gen Z may be where consumer trends are heading, but the current economy is in the hands of millennials. Their spending habits, values and expectations are driving market dynamics, making them a key demographic for brands to understand and engage with. How can businesses successfully win over this generation? It starts with an updated marketing strategy, one that reflects their current buyer behavior — smart with
What Drives Customer Engagement? How Psychology Should Influence Your Strategy
Customer engagement is a key driver of business success — and it’s significantly driven by psychological and behavioral aspects of human interaction. That’s why leading companies are increasingly using behavioral psychology principles to design products and services that boost customer satisfaction and build lasting relationships. By understanding the importance of concepts like social proof, scarcity and emotion, businesses can create engagement strategies that truly connect with their target audience. Key Insights You Should Know Any marketing executive should be up to date with the latest market research data on customer engagement, but you probably don’t have time to scour the internet for stats. So we did that for you. Here are some core insights you need to know. Customer experience is key: 45.9% of businesses cite customer experience as their top priority for the next 5 years. Customer feedback drives improvement: 77% of consumers view brands more favorably if they
Customer Engagement in Insurance: Challenges and Solutions
Whether it’s digital innovation or a global pandemic, the world is always changing and bringing with it new challenges. For insurance companies, which have already been struggling to keep up with the speed of new innovations, identifying the obstacles ahead will be vital for success. For instance, McKinsey & Company recently found that more than 30% of insurance customers are dissatisfied with the digital channels available. Meanwhile, insurtech and other financial players are shaking up the competition with their offerings, pushing traditional insurers to rethink their customer engagement approach. But no obstacle is too great as long as you have the right strategies and tools in place. From embracing digital communications to prioritizing CX, here’s how to overcome today’s biggest engagement challenges in the insurance industry. Engage With the Digitally Savvy Insurance Consumer With technical know-how and an abundance of information at their fingertips, the digitally savvy consumer — including
52 Surprising Statistics About Video Engagement
You’ll be surprised at just how keen people are to watch video, and how effective video can be on engagement, purchase decisions and your bottom line. As these video marketing stats show, it’s not just a content medium — it’s a tool brands can use to connect emotionally, build trust and inspire action. It’s no wonder that video is becoming an essential part of digital marketing strategies across industries. Think about this: 90% of the information transmitted to the brain is visual, and 90% of all purchase decisions are made subconsciously. If you incorporate captivating visuals into your marketing efforts, you’re likely going to see a lot of success. When it comes to retention, people ultimately choose to engage with and stay loyal to a brand’s identity — the specific story beyond the products and services. It’s up to marketing teams to clearly convey what values a brand stands for,
Churn Management: How To Prevent Customer Loss
Churn management is an important component of any business. Research shows that it’s 5x-6x more expensive to acquire a new customer than it is to simply retain an old one, underscoring the importance of preventing churn by keeping your current clients happy and engaged. To help your business drive long-term loyalty, we’ll cover how to perform and optimize churn management by analyzing data from past interactions with customers. We’ll also cover various ways that you can use churn management techniques within your organization, including improving customer satisfaction, measuring customer loyalty, identifying problem areas within your business and implementing effective retention strategies. Whether you’re looking to build a loyal customer base or aiming to enhance your retention efforts, this guide will provide you with the tools and knowledge needed to keep your customers coming back. Want to watch instead of read? Check out the overview view below, made in minutes from
The Ultimate Guide to Personalised Video
From reducing service calls by 30% to uplifting conversions by 9x, we’ve seen firsthand how Personalized Video can improve the customer experience and drive real results for businesses. While Personalized Video is undeniably transforming how we connect with audiences, the concept can be a bit confusing at first. Is it just adding someone’s name to a video or is there more to it? Who can leverage Personalized Video and what do you need to launch campaigns effectively? No worries — we’ve got you covered. This guide will demystify Personalized Video, explaining what it is, what it looks like and how you can use it to connect with your target audience in a truly unique way. Ready to dive in? Here’s everything you need to know about Personalized Video. What Is Personalized Video? Picture a video that speaks directly to you — literally. It greets you by name, shows content tailored
Hyper-Personalisation in Retail: Why the Hype Is Right
Hyper-personalization is changing retail. But how? Picture this: You log into your favorite online grocery store, and it instantly knows what you need. It suggests recipes based on your diet and usual purchases, highlights sales on your favorite products and even recommends new items you’ll love. At checkout, your preferred delivery times and payment methods are already set. This, my friend, is hyper-personalization in action in the retail sector. Hyper-personalization goes beyond traditional personalization by using advanced data (and sometimes even artificial intelligence) to tailor every aspect of the shopping experience to individual preferences and behaviors. For marketers, this means tapping into detailed customer data to create highly relevant and engaging campaigns, which boosts loyalty and sales. Let’s explore how hyper-personalization is changing retail, the tech behind it and how you can implement it effectively. Hyper-Personalization: A Bird’s-Eye View In the past, personalized marketing has been used as a way
6 Video Marketing Examples We Love and Why They Work
In this distracted and tuned-out world, brands need creative ways to engage consumers, and video consistently delivers. According to our State of Video Technology report, 83% of consumers say they want more videos from brands, with 82% of those who have received video saying they enjoy the content. Better yet, 90% of marketers report that video gives them positive ROI. Whether it’s laugh-out-loud video clips or the heartwarming videos that make us feel warm and fuzzy, video has an emotional appeal unlike other media. It engages on multiple levels with movement, sound, in-video text and more — the next best thing to being there in person, connecting 1:1 with the brand. In this post, we’ll explore some of the best video marketing examples from brands and explain why they work. We’ll also talk about how you can make video even closer to a 1:1, personal connection with your customer. First
How To Effectively Engage Gamers With Personalised Video and Infographics
In the entertainment industry, personalized recaps are here to stay. Think of viral marketing campaigns like Spotify “Wrapped” or Call of Duty’s #MyWarzone Legacy. These dynamic campaigns perform so well not only because they’re personalized but also because they surface interesting insights about the customer. For “Wrapped,” it could be their listening personality. For gaming recaps, it might be how they compare to other players or their top wins throughout the year. One thing’s certain — people love seeing and sharing content that puts them in the spotlight. These recaps come in 2 main formats: Infographic,which could be a static visual, like the one Scopely created for MARVEL Strike Force, or split into slides you can tap through, as Spotify does Video, which can run for any length, although 1-2 minutes is most common for brands like Ubisoft, EA, Activision and others Which should you choose for your campaign? In
29 Customer Engagement Metrics Every Marketer Should Know
Looking to improve your customer engagement strategy? In a world driven by data, understanding and connecting with your audience requires diving into the numbers that matter — the metrics that reveal how your customers engage with your brand. Knowing these metrics not only helps in strategizing but also in forecasting future trends and customer behaviors, allowing you to stay ahead of the curve. From clicks and conversion to likes and loyalty, we’ve got a roundup of 29 customer engagement metrics that every marketer should have on their radar. Whether you’re a seasoned pro or just starting out, tracking and analyzing these user engagement metrics will empower you to measure, analyze and fine-tune your strategies for success. First up? The key metrics for understanding social media engagement. 1. Social Media Impressions Social media impressions refer to the total number of times your content is displayed on a social platform. It’s a
Why Is Customer Engagement Important? The Hidden Tie to ROI
In today’s fast-paced and constantly evolving business landscape, customer engagement has become more vital than ever before. It’s no longer enough to simply attract customers. Businesses must now find ways to actively involve them, fostering a relationship that goes beyond the initial purchase. According to a report by Harvard Business Review Analytics Services, 92% of companies consider having effective customer engagement “extremely critical” or “very critical” to their organization’s success, with 88% agreeing that customer engagement has a significant impact on their organization’s bottom line. But what exactly is customer engagement and why is it so essential? Let’s talk about that. In this post, we’ll explore the impact that improving customer engagement has on ROI. We’ll also break down the challenges companies face in fostering engagement and cover the most effective strategies for increasing customer engagement. How Customer Engagement Influences ROI First, let’s define customer engagement. Think of customer engagement
7 Tips for a Personalised Year-in-Review Video
For many, the new year is an opportunity to look back at memories made — the good times, the big wins, maybe some lessons learned. It’s a period of reflection and celebration, and tapping into this sentiment is a great way to create deeper connections with your audience. With the massive amounts of data brands now have access to, the potential for creating highly personalized and impactful content has never been greater. Video can be a great way for brands to get in on the action. Personalized year-in-review videos help you engage customers with relevant, data-driven content they’ll want to watch and share with friends. Don’t know where to start? We’ve compiled a list of our top tips for smart personalization when it comes to this popular trend. Whether you’re looking to boost customer engagement or improve customer loyalty, these tips will help you craft year-in-review videos that aren’t just
What Is Hyper-Personalisation and Why Should Marketers Care?
Did you know that 73% of consumers are willing to share their data with brands if it means a personalized experience? According to our latest State of Video Technology report, more and more people — particularly Gen Z and high earners — are placing high value on personalization. According to them, this is because: It simplifies things and is easier to understand. It makes them feel valued as an individual. It saves them time because the information is relevant. It enables them to discover new things of interest. In short, personalization improves and elevates the customer experience. But don’t think it’s just about slapping a customer’s name onto a generic email. We’re talking about hyper-personalization — the next level of tailored experiences that goes beyond basic data. According to Deloitte, when done right, “hyper-personalization can deliver 8x the return on investment on marketing spend and lift sales by 10% or
Hyper-Personalisation in Marketing: The Next Frontier Is Here
In a highly saturated market, customer loyalty is not a given. Customers are often incentivized to jump ship or, at the very least, avoid going all in on a brand if competitors distract them. Hyper-personalized marketing prevents this. Nearly three quarters of surveyed consumers (73%) said they want more personalized experiences from brands in the future, according to our 2024 State of Video Technology Report. Why? Because it makes individuals feel valued and provides them with relevant information without requiring them to dig around for it. These customer needs are not to be taken lightly. In what Deloitte calls the “mass to micro” future, hyper-personalization allows companies to grab hold of their customers’ attention, which becomes more and more difficult to capture as time goes on. It also enables consumers to glean more value from the companies they choose to do business with, meaning all parties benefit in the long
Email Personalisation: Tips for Cutting Through the Clutter
Email marketing is a tried and true strategy. But in today’s digital age, cutting through the clutter of your customers’ inboxes is trickier than ever before. Today, an estimated 333 billion emails are delivered and received every day. But brands have found a way to rise above the digital noise: By personalizing their email marketing campaigns. By using this strategy, businesses are able to reach more customers, boost engagement and build stronger relationships. To help you get started, we’ll cover why email personalization works (hint: it makes people feel heard) and the tips and tricks you need to effectively personalize your email marketing campaigns. The Issue With Generic Emails Generic emails are impersonal, and this comes with consequences. For one, customers don’t want to be treated like numbers. Brand communications should make customers feel valued — not another sales grab. On top of that, you also risk sending a message
12 Customised Video Examples To Inspire Your Next Campaign
What if you could seamlessly blend video with custom data and deliver unique viewing experiences for each customer? This is the essence of customised video — a game-changing type of video content that’s revolutionising how brands connect with their target audience. With customised video, brands can tailor their message to individual customers and even give viewers the power to customise the video to their liking. The result? Hyper-targeted content that resonates on a personal level, elevates conversion rates and amplifies the impact of brands’ From tailored customer onboarding experiences to interactive quote calculators, the possibilities are endless. Here are 12 great examples of customised video to inspire your next video marketing campaign. 1. SelectHealth What was customised: First name, plan effective date, plan members and benefits At the crucial onboarding stage, customised content can make a huge difference. Do more than just welcome your new customers — empower them with
What Is Customised Video? A Guide for Businesses
Imagine receiving a video from a brand that speaks directly to you rather than a generic audience. Seamlessly incorporating your name, preferences and even past interactions, it’s a message that’s not just relevant and engaging but interactive and customizable. That’s all possible with customized video, which combines video and data to create a one-of-a-kind viewing experience for every customer, at scale. It’s the ultimate CX solution — a must-have tool that can help businesses stand out and make a personal connection with their customers. But how does it all work? And what can it be used for? This guide will paint a clear picture of what customized video is, why it’s an effective tool for marketers and how you can leverage it to elevate your marketing campaigns. Let’s get started. Customized Video, Explained Put simply, customized video is a dynamic video that’s tailored to individual viewers. Think of it as
8 Ways Personalised Video Is Easier Than Ever for Brands
In the world of digital marketing, staying ahead of the curve requires brands to successfully engage and captivate their target audience to make a lasting impact. And Personalized Video has emerged as a powerful tool to do so. Video is more in demand than ever — 83% of people say they want more video content from brands. And personalization for modern consumers is non-negotiable. Over 70% of today’s consumers expect companies to deliver personalized interactions. In our annual market study, we found that Gen Z is the most willing (at 81%) to trade their personal data for personalization. Personalized Video brings together both of these digital marketing powerhouses: video and personalization. It positions you to connect with your audience on a deeper level so you can deliver messages that align with their unique needs and speaks to them as an individual in a way that’s engaging and human. But isn’t
8 Video Marketing Trends to Watch in 2024
For marketers, staying on top of the latest trends is crucial to designing future strategies that get results. With video dominating the content landscape and constantly evolving, video marketing is no exception. From the latest technology to popular content styles, there are a handful of new developments in video marketing expected to make an impact this year.
6 Ways Businesses Can Use Interactive Marketing Videos
Ever found yourself engaged in one of Netflix’s interactive specials, such as the hit Black Mirror: Bandersnatch or You vs. Wild? Or maybe you’ve been part of a live stream where your comments or votes influence what happens next? All around us, interactive entertainment has found its way into our lives, making us active participants in the content we enjoy. Now, imagine bringing that level of engagement to the marketing world. It’s more than just a trend; it’s a response to the evolving preferences of today’s consumers. As our attention spans shrink and the demand for immersive experiences grows, Interactive Videos have become an effective tool for breaking through the noise. In this post, we’re covering the different ways you can incorporate Interactive Videos into your marketing strategy. But first, let’s take a closer look at why using advanced Interactive Video matters. Let’s get started. The Impact of Interactive Videos
Decade in Review: Saints Take a Long Look Back With Personalised Video
You’ve heard about a year in review. But what about a decade in review? When it comes to sending your customers personalised recap videos, a year in review might be the most common scenario. The end of the year is a natural time to reflect on what you’ve accomplished over the past year. Dozens of brands, from Delta to Weight Watchers, have used Personalised Video to connect with their audience and grab attention. They’ve created videos that sum up the viewer’s readership (the Financial Times), player stats (gaming brands), workouts (Orangetheory Fitness), and much more. And we don’t need to name-drop Spotify here, but let’s do it anyway. Year after year, Spotify Wrapped is one of the most talked-about marketing campaigns out there. Recap videos are engaging, shareable and personalised, made for the era of viral social sharing. What’s not to love? A Decade To Remember Southampton Football Club had
How You and Your Brand Can Use Personalised Video Messages
Between video calls and TikTok, we’ve seen a huge shift to video as the dominant form of content in recent years. One study found that people watch an average of 17 hours of online video content each week, with video noted as the most “shareable” type of online content. Of course, video is not a recent invention; it’s been around for over a century. What’s relatively new is that it’s easier to make and share and, with that, we’re seeing a shift from generic content produced for the masses to tailored videos made for smaller audiences or single viewers. Just think about your own day-to-day experiences. You’ve probably used video to share something intimate with friends on social media. Or maybe you’ve received a celebratory happy birthday video with heartfelt birthday wishes from a loved one. In place of static text or photo-filled messages, many of us are turning to
8 Essential Customer Engagement Tools for Marketers
As technology has advanced, so have the ways we can connect with and retain our target audience. The days when customer interactions were limited to in-store visits are over. As marketers, our goal now goes beyond just selling a product or service; it’s also about building relationships, inspiring loyalty and creating a brand experience that resonates. Luckily, there are countless tools out there that can transform our customer engagement efforts for the better. From CRM systems that make meaningful engagement possible to chatbots that provide instant assistance, the solutions at our disposal are both diverse and powerful. Here are 8 of the best customer engagement tools to have in your toolkit. 1. Customer Relationship Management Systems (CRMs) To effectively engage customers in a meaningful way, you have to know your customers. That’s where customer relationship management systems (CRMs) come into play. Managing customer data has evolved from spreadsheets and sticky
Why Spotify Wrapped Works and How You Can Do It Too
It’s finally here — the most wonderful time of the year: holidays, presents, way too much eggnog and the much-anticipated release of Spotify Wrapped. Around the first week of December every year, Spotify sends more than 150 million users a shareable recap of what they’ve listened to this year. Whether you like seeing your top artists or just want to know exactly how many times your friend played that Taylor Swift hit, Wrapped is a fun way to celebrate music and community. For marketers, there’s a lot to learn here. Spotify Wrapped shows how the right combination of personalization, visuals and shareability can create a flywheel of engagement for users. In this post, we’ll dig into how the trend got started, what makes it work and how you can leverage the trend for your audience, even if you don’t happen to be the largest music streaming service in the world.
5 Quick Tips for Getting Started With Personalised Video
When it comes to creating real connections with your audience, Personalised Video is a powerful tool. But like any tool, you need to use it the right way for it to be effective. If you’re just dipping your toes into the world of Personalised Video, we have a few tips to share from lessons learned over the past decade-plus of working with clients in a range of industries, ranging from higher education to hospitality. Some of the biggest perceived hurdles to getting started with Personalised Video involve time, money, and where to get all that data. We’re here to help. Read on for five (easy) Personalised Video tips you need to know now. 1. Right-Size Your Personalisation Personalisation isn’t one size fits all. What works well in one industry may not work in another. Case in point: Your bank certainly knows your account number, but that doesn’t mean you want
How To Choose the Right Personalised Video Software
As tailored experiences become the norm rather than the exception, Personalised Video has been increasingly used by brands across industries to improve the effectiveness of their marketing strategies. Take a look at the nonprofit industry where Personalised Videos delivered via email led to higher engagement among donors led to a staggering 17x ROI for the Canadian Red Cross. Meanwhile, gaming brands like Ubisoft and Activision have seen great success with personalised recap videos that strengthen player loyalty and retention. As a versatile tool, Personalised Video can be used to level up communication throughout the sales process and customer journey. Here are just a few use cases and ideas to consider: Improve outreach efforts with highly tailored video messages Acquire new customers with engaging video offers Grow brand awareness when customers share their personalised content Optimise the onboarding experience with Personalised and Interactive Video tutorials In an era where one-size-fits-all no
Enhancing Your Digital Customer Experience: A Guide for Success
With today’s consumers constantly bombarded with choices and information, the key to success lies in delivering an exceptional customer experience (CX). It’s not just about selling products or services anymore. It’s about creating unforgettable journeys that lead to long-term customer relationships. Every brand wants to keep its customers engaged, satisfied and loyal. And the best way to do that is to provide them with an amazing CX. That’s why we’re exploring some of the top strategies and insights for customer experience enhancement. But first, let’s delve into why a well-crafted digital CX is so essential to modern business success. What Is Digital CX and Why Is It Important? As digital landscapes shape our daily lives, nailing the digital customer experience has become a must for businesses. But what exactly is it? Digital CX is the culmination of all the interactions and engagements customers have with your brand through digital channels.
Create Video Landing Pages That Work: A How-To Guide With Examples
Video marketing works. That’s a fact. Surveys show that people watch an average of 17 hours of online video per week, and video content accounts for around 85% of all consumer internet traffic. This isn’t surprising. For starters, video content is more compelling than web copy and static pictures. It draws you in and engages you in a way no other medium can. So making video landing pages for your products and services is a no-brainer. It’s a great way to increase engagement, generate leads and boost conversions. However, there’s a ton of video content out there already. How do you cut through the noise and make an impact with your audience? Incorporating video content into your landing page is effective, but there are tips and tricks you should keep in mind to keep customers engaged so they don’t click away. This how-to guide has everything you need to know
9 Examples of Customer Engagement That Go Beyond the Norm
In a world filled with brands vying for attention, some exceptional players have gone above and beyond to keep their customers hooked. Curious what that looks like?
The Psychology of Retirement Savings (And How Video Helps)
What does choosing between eating a banana or chocolate have to do with retirement savings? It may seem like an odd question, but it actually holds key insight into the psychology behind our financial decisions.
8 Steps to a Digital Customer Engagement Strategy That Actually Works
In today’s hyper-connected world where attention spans are shorter than ever, businesses must adopt innovative approaches to captivate and retain their customers. This is where an effective customer engagement strategy steps in as an essential ingredient for success.
Hi-Rez Doubles Game Time With Personalised Video
To kick off their 10th year of SMITE, Hi-Rez created a Personalised Video for each player, recapping individual highlights from their last decade of gameplay.
Unlock the Power of Video Marketing With Behavioural Science
It’s a common misconception that humans make decisions based on logical analysis of the options at hand. The truth is that we process information through two parts of the brain — the neocortex and the limbic system — and the factors that move us from inaction to action are less based in thought than you’d expect.
How Huuuge Games Boosted Conversions 4x With Personalised Video
Huuuge Games surprised fans with their first ever Personalised Video, and it was a huge success, if you’ll pardon the irresistible play on words. The videos invited players to look back on their top wins, their luckiest day and more over the past year. It was even interactive, with calls-to-action to keep spinning and share the video.
Next Gen Video Awards 2023: Best Results, Creative and More
For the past four years, Idomoo has celebrated the best videos our team and tech helped create for the world’s leading brands. This year, we want to share with you a few of the winners from our annual Next Gen Video Awards. These are the ones that stood out to our illustrious internal judges as not just great videos — the internet already has plenty of great videos — but as truly effective applications of dynamic video to spark meaningful engagement between brands and customers. So without further ado, here are our winners in each category along with what made the video stand out. We hope it inspires your next campaign! Best Recap Video We love a good personalized recap. While the year in review is the most common use case, we’ve created personalized recaps covering everything from a month to a decade. These custom showreels — able to recap
Mercedes-Benz Finance Engages Customers With Idomoo Personalised Video
How can you engage customers, promote self-service, boost your bottom line and go green, all at the same time? Sometimes, it just takes the right digital tool and an innovative approach. That’s what Mercedes-Benz Finance found when they leveraged Idomoo’s Next Generation Video Platform to create Personalised Videos for both the beginning and the end of the customer journey. At the start of the customer’s journey, the video welcomed them to Mercedes-Benz Finance, explained what to expect, and shared how to manage their agreement in the self-service portal. Near the end of their agreement, customers received a video that covered their options and next steps for their agreement. Combined, the videos represented a powerful, personalised approach to customer communications. Using Idomoo’s platform to seamlessly blend creative with customer data at scale, each video was 100% unique with personalised details like customer name plus dynamic scene logic for different flows. Take
How Video Marketing Clarifies Bill Communication
Go ahead — shout out some words to describe video marketing. Sleek? Modern? Easy to watch? Engaging? Now think of how you’d describe bill communication. Dry? Confusing? Boring? Boring? Did I guess right? In general, video gets labeled trendy and fun (if you said “expensive,” you need to read the first in our roundup of video marketing myths) while bill communications are considered dull. So how can video and bills — two things that are so very different — get into the same message? And why does it matter? That’s a lot of questions for one blog intro. Read ahead. We’ve got answers. The Problem With Bill Communications If you think your bill communications are tedious, we can guarantee your customer thinks the same way. Just imagine how it feels from their end. We do so much to get new customers on board with fancy advertising campaigns. Marketeers, designers, brand
Call of Duty: Warzone Immortalises Gamers’ Legacy With Idomoo Personalised Video
They say the bonds of battle run deep. How about the bonds of playing Warzone with friends? That’s what the Call of Duty team decided to test with its enormous “Warzone Legacy” Personalised Video campaign, which celebrated the new Call of Duty: Warzone 2.0 game by allowing players to share their legacy of the original Call of Duty: Warzone. The Plan Allow past Warzone players to receive and share their personalised data-driven video immortalizing their accomplishments, complete with their unique stats from their entire history of gameplay. Then, to take things up a notch, also call out the friends they played with (their “squadmates”). Want to know which squadmates have been by your side through it all? We’ll tell you. Want to know which of your friends died the most? We’ll tell you. Want a report of your own lifetime stats? We got you there too. Personalised Videos covered all
Japan Airlines Upgrades Its First-Class CX With Idomoo
Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalised Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos include real-time flight information so travelers get everything they need to know at a glance. This includes how long it takes to walk to their gate, their anticipated arrival time and more. See one personalised example in the GIF below. Each personalised data point is up-to-the-minute accurate, and delivering this content in a video format makes it engaging and human for a next-level customer experience. What makes these videos different from any other video your airline might send you? Here’s a peek. Real-time video generation: This allows the latest flight information to sync with the video right when the viewer
The Secret to a Customer-Centric Digital CX Strategy
A version of this article appeared on CMSWire. You can read it here. Looking for the secret to a better, more customer-focused digital CX strategy? You’re not alone. Brands are increasingly embracing digital customer experiences across the customer journey. But there’s a serious gap between how effective brands think these experiences are and how effective they are according to the customer’s perception. According to one recent study, while 53% of brands believe that their customers are satisfied with their digital self-service tools, only 15% of customers agree. In another report, PWC found that 54% of consumers believe CX in most companies needs improvement. Given all this investment poured into digital transformation, especially to create a better customer experience, what isn’t working? Why are both customer satisfaction and ROI suffering? Like most solutions, we have to look first at the problem. The Issue With Today’s Digital CX Strategy Your digital CX
Dynamic Videos and Mortgages: Why They Work Well Together
Personalised Video and mortgages — how (and why) do they fit together so well? It might not seem like an obvious connection, but let me explain. For the last 10 years before joining as a director of sales and account manager, I’ve been a marketing strategist in the mortgage industry. First, I was at Quicken Loans (now Rocket Mortgage), then at JP Morgan & Chase. And in those positions, I used Idomoo Personalised Video across the entire customer journey to educate and inspire customers to take action. I loved the technology so much, I joined the company. I got to share a little about this and how our platform works at this year’s Digital Mortgage conference by National Mortgage News. You can see my presentation — and take a look under the hood of our Next Generation Video Platform — in the clip below. But if you’d rather read, here’s
Top 3 Personalisation Trends To Watch in 2023
The demand for personalization shows no signs of slowing down, especially as we approach a new year. But personalization isn’t just growing — it’s evolving. Marketers can expect to see noticeable differences in 2023. Think about new privacy laws, technologies and other shifts to the digital marketing landscape. These will alter the way brands and consumers alike think about personalization in the new year. What will a personalized customer experience look like in 2023? What innovations are brands bringing to the table? To stay ahead of the curve, we’ve compiled a list of trends in personalized marketing your brand should start paying attention to now. 1. Focusing on First-Party Data New data privacy laws are restricting the use of third-party cookies. Google, for instance, is set to end the use of third-party cookies by late 2024. Apple’s newest privacy update lets users block IDFAs. Marketers are already beginning to adapt
How Standard Life Boosts Contributions With Data-Driven Video
It’s no secret that pensions can be complicated. And when savers fail to understand their pension, they’re unlikely to engage with it. To tackle this issue, top pension provider Standard Life is simplifying complicated topics with data-driven videos. The campaign, launched in collaboration with BT’s Division X Messaging Team and powered by Idomoo, has seen great results — specifically, viewers were 4x more likely to change their contribution than non-viewers. The Issue The pension industry is struggling to engage members. But just how serious is the issue? A look at the numbers is telling. Only 20% of savers feel confident they have enough for retirement. Unclaimed pension pots are now equal to an estimated £19.4 billion. In response, the Association of British Insurers and the Pensions and Lifetime Savings Association have launched a new Pension Attention campaign this fall with the support of 13 top providers. The campaign aims to