Personalized Video for Travel & Hospitality
Remind travelers of how much fun you’ve had together.
A highlights reel of the year’s best trips is irresistibly shareable, increasing your reach on social media while you boost retention.
Harness the power of UGC by letting viewers customize their video with their own vacation photos, memories and more. It’s a customer experience with a touch of magic… just what your guests expect from you.
Help travelers envision their next vacation with an upgrade that will make it all the better or send them a personal invitation or discount that feels exclusive.
Personalized Video drives sales in a way that’s contextualized and seamlessly integrated into the customer experience. Draw viewers into the story — their story — for better engagement and conversions.
Loyalty programs extend the customer relationship beyond the booking and improve retention, but if not done right, they don’t deliver value.
Use Personalized Video to onboard new customers, explain benefits or remind them of rewards they don’t want to miss on.
Then take it to the next level with interactivity and invite them to design their dream vacation. Just a few clicks and they can create a customized video that helps them imagine the possibilities.
Deliver the most relevant offers in the most engaging way, improving conversion rates and ROAS. Show prospective customers different videos based on their interests, location, age and who they travel with.
Dynamic Video Ads for Facebook and Instagram are hyper-targeted to a customer’s profile, delivering up to 7x ROAS.
Travel & Hospitality Client Results
Join industry leaders, from hotels to airlines and more, who are reinventing the traveler experience with incredible results.in CTR
purchases
in revenue
on social media
Client Campaigns
Client Testimonials
Head of Performance Marketing & Marketing Automation
SunExpress Airlines
VP/Group Creative Director
Digitas
Related Articles
The Future of Travel Is a Personalized Guest Experience
People are ready to explore. Travel has not only bounced back — it’s thriving. In 2024, international tourism officially returned to pre-pandemic levels, and the demand for travel continues to surge. In fact, travel ranks as the top discretionary expense people are most excited to spend on, ahead of dining out and entertainment. But as the industry moves beyond recovery, the big question looms: What’s next? While overall travel spending is strong, competition is also fierce. Travelers today have more choices than ever, and travel companies need to think about how they can innovate in this space to attract more customers and inspire loyalty in existing ones. Technological innovation has unlocked new possibilities where personalization takes center stage as a tool for customer acquisition and retention. The brands that will see the biggest returns are those that are agile enough to deliver a fully personalized guest experience, from personalized travel
Why CX Is the Key for Travel Brands Looking To Stand Out
The travel industry has grown rapidly, with more people traveling than before. Global travel and tourism revenue hit $916 billion in 2024 — and it’s only going up from here. The market is projected to grow by 4% annually, reaching $1.11 trillion by 2029. As travel surges and competition heats up, the customer experience (CX) has emerged as the most effective way for travel businesses to acquire and keep guests. While consumers are eager to travel, new pain points can easily get in the way of their excitement. Delays in flights, for instance, increased for most major U.S. airlines in the first half of 2024, with over 20% of flights delayed in August for 9 out of 10 carriers. Issues like these are becoming increasingly common in this current era of travel, and they can ruin brands’ chances to win and secure consumers — especially considering the rise of “JOMO”
Personalized Video Now Essential in the Travel Industry
In the travel industry, traditional marketing strategies are simply becoming less effective. Travelers increasingly seek tailored experiences that resonate with their unique preferences and needs and tell their story in a captivating way. So it’s no surprise a growing number of travel brands are leveraging Personalized Video at scale. Personalized Video offers an innovative solution to dried out marketing mechanisms, enabling travel and hospitality companies to deliver bespoke content that captures imagination and inspires wanderlust. By harnessing the power of data and advanced video technology, travel brands can create compelling narratives that speak directly to individual customers, fostering a deeper connection and driving brand loyalty. As the competition in the travel sector intensifies, leveraging Personalized Video is no longer a luxury, but a necessity, for companies aiming to stand out and thrive in a crowded marketplace. Here’s how Personalized Video benefits travel companies like yours, what it takes to deliver
Best Travel Marketing Examples From 12 Leading Brands
In an industry as dynamic and visually driven as travel, standing out from the crowd with exceptional marketing has never been more crucial. According to Expedia, travelers consume an average of 303 minutes of travel content before booking. Additionally, nearly 1 in 5 are influenced by advertising to book a trip, with beautiful images, promotions and interesting experiences being the most impactful elements. These numbers underscore the pivotal role marketing plays in shaping travel decisions. But with so much competition, how do you make your brand shine through? Today’s travelers aren’t just looking for a place to go — they’re seeking an experience, a feeling and a story to tell. The best travel marketing campaigns not only visually transport their audience but also resonate on a personal level, forging a deep connection with their audience. In this blog, we’ll explore how some of the leading brands in the travel industry
Japan Airlines Upgrades Its First-Class CX With Idomoo
Japan Airlines is taking the pre-flight experience for its top customers to the next level with Personalized Video. Now, when first-class travelers scan their boarding pass, they get a video made just for them, delivered right in their JAL+ Lounge app. Powered by Idomoo’s Next Generation Video Platform, the videos include real-time flight information so travelers get everything they need to know at a glance. This includes how long it takes to walk to their gate, their anticipated arrival time and more. See one personalized example in the GIF below. Each personalized data point is up-to-the-minute accurate, and delivering this content in a video format makes it engaging and human for a next-level customer experience. What makes these videos different from any other video your airline might send you? Here’s a peek. Real-time video generation: This allows the latest flight information to sync with the video right when the viewer
How Travel Marketing Is Adapting for the Post-Pandemic World
It’s been just over a year since a global pandemic restricted travel, crippling what was once a thriving travel and hospitality sector. With two-thirds of passenger jets grounded, hotels and resorts emptied, and halted cruises turning into floating hospitals, the industry scrambled to survive until the day came that travel was fully back. And it seems that day has arrived sooner than most anticipated.
American Airlines “Checks In” to Offer Hope During COVID-19
Virtually every industry is suffering – directly or indirectly – over the worldwide shut-down caused by the novel Coronavirus. And of course, the airline industry is perhaps one of the hardest hit: In April 2020, global passenger capacity was down by a crippling 91%; the International Civil Aviation Organization (ICAO) of the U.N. predicts 1.2 billion fewer travelers by September 2020 as compared to a typical year, with a revenue loss of $160-$253 billion for the first nine months of 2020. This complete decimation would have been hard to imagine a few months ago.
