Feels True: The Secret Psychology of Sales

If there’s one guarantee in sales (and there aren’t many), it’s that people are predictably irrational, but we think we’re rational. And as it turns out, that matters a lot when it comes to the decision-making process.

That’s part of what we’ll dig into in this free webinar. With surprising finds from social psychology, plenty of data and more than a few stories that will make you laugh, you’ll discover how feelings drive sales — and what you should do about it.